{"id":11727,"date":"2021-10-15T08:20:25","date_gmt":"2021-10-15T06:20:25","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8667"},"modified":"2021-10-15T08:20:25","modified_gmt":"2021-10-15T06:20:25","slug":"interne-kommunikation-am-haeufigsten-via-intranet-und-direkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2021-10-15\/interne-kommunikation-am-haeufigsten-via-intranet-und-direkt\/","title":{"rendered":"Comunicazione interna: pi\u00f9 frequentemente via intranet e direttamente"},"content":{"rendered":"<figure id=\"attachment_8670\" aria-describedby=\"caption-attachment-8670\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/Interne-Kommunikation-Am-haeufigsten-via-Intranet-und-direkt-1_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8670\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/Interne-Kommunikation-Am-haeufigsten-via-Intranet-und-direkt-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" \/><\/a><figcaption id=\"caption-attachment-8670\" class=\"wp-caption-text\">Informazioni via intranet o conversazione diretta con il capo: sono questi i touchpoint pi\u00f9 rilevanti per la comunicazione interna. (Immagine: Unsplash.com)<\/figcaption><\/figure>\n<p>Quali sono i canali o i touchpoint pi\u00f9 utilizzati nelle aziende per la comunicazione interna e considerati pi\u00f9 rilevanti? \u00c8 quanto ha voluto scoprire il fact check di Perikom, realizzato in collaborazione con Accelerom AG e la HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich, attraverso un sondaggio online. A tal fine, nel marzo 2021 sono stati intervistati oltre 900 dipendenti di grandi aziende svizzere come SBB, Lindt &amp; Spr\u00fcngli o Clariant. I risultati dell'indagine dovrebbero aiutare a stabilire le giuste priorit\u00e0 quando si tratta di comunicazione interna sulla scia della digitalizzazione e della crescente complessit\u00e0 dei canali di comunicazione.<\/p>\n<h2><strong>Intranet centrale per l'acquisizione di informazioni<\/strong><\/h2>\n<p>Alla domanda su quali siano i punti di contatto utilizzati dai dipendenti per ottenere informazioni, l'intranet risulta in testa. Subito dopo c'\u00e8 la conversazione con il supervisore diretto e i colleghi. Anche i videomessaggi dell'amministratore delegato sono considerati molto importanti, il che ha probabilmente registrato un'impennata soprattutto in tempi di Corona. Tuttavia, se si chiede dove i dipendenti entrano per la prima volta in contatto con un nuovo argomento, la conversazione con i loro superiori \u00e8 al primo posto.<\/p>\n<h2><strong>L'importanza di parlare con i superiori \u00e8 indiscutibile<\/strong><\/h2>\n<p>Colpisce il ruolo centrale del colloquio con i superiori. Secondo lo studio, questo touchpoint ottiene i punteggi migliori in tutte le fasi del processo informativo. I colloqui con i superiori - sia in una riunione di squadra che in una conversazione individuale - sono vissuti come estremamente credibili e rilevanti quando si tratta di cambiare un'opinione o un comportamento.<\/p>\n<figure id=\"attachment_8671\" aria-describedby=\"caption-attachment-8671\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/Interne-Kommunikation-Am-haeufigsten-via-Intranet-und-direkt-2_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8671 size-medium\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/Interne-Kommunikation-Am-haeufigsten-via-Intranet-und-direkt-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"383\" \/><\/a><figcaption id=\"caption-attachment-8671\" class=\"wp-caption-text\">(Grafico: Perikom)<\/figcaption><\/figure>\n<h2><strong>Gli anziani in genere utilizzano pi\u00f9 punti di contatto rispetto a<\/strong> <strong>Giovane<\/strong><\/h2>\n<p>Il fact check ha anche verificato a quale tipo di dipendente appartenessero gli intervistati (motivato, conformista, minimalista e disilluso) e se si potessero individuare differenze importanti. Un dato fondamentale \u00e8 che pi\u00f9 una persona \u00e8 estroversa, pi\u00f9 utilizza i touchpoint.<\/p>\n<p>Una grande sorpresa dell'indagine \u00e8 che i dipendenti pi\u00f9 anziani sono pi\u00f9 inclini ai canali digitali. Questo confuta il pregiudizio secondo cui giovane \u00e8 uguale a digitale. Questo dato pu\u00f2 essere interpretato anche come un'indicazione del fatto che i dipendenti pi\u00f9 giovani sono generalmente meno informati, mentre quelli pi\u00f9 anziani sono pi\u00f9 attenti alle nuove informazioni.<\/p>\n<h2><strong>Rilevanza per la pratica nel lavoro quotidiano<\/strong><\/h2>\n<p>Che cosa significano i risultati dello studio per la pratica? I risultati sono stati presentati a un gruppo di dieci manager della comunicazione per essere discussi. Hanno convenuto che i punti di contatto della comunicazione con i dipendenti (intranet, eventi informativi, ecc.) gestiti dai responsabili della comunicazione generano attenzione per un argomento. Tuttavia, questo non \u00e8 sufficiente a cambiare il comportamento dei dipendenti. \u00c8 necessaria la comunicazione dei superiori e dei colleghi. \u00c8 qui che si riconosce il maggior potenziale della comunicazione interna. Ma la strada per raggiungere questo obiettivo sembra lunga e difficile, i concetti sono rari nella pratica e, come spesso accade, mancano le risorse. Ma senza l'inclusione della comunicazione manageriale e della comunicazione nelle reti interne tra i dipendenti stessi, i responsabili della comunicazione non riusciranno a stabilire una comunicazione interna veramente creatrice di valore.<\/p>\n<blockquote>\n<h2>Spunti per una corretta comunicazione interna<\/h2>\n<\/blockquote>\n<ol>\n<li>\n<blockquote><p>I canali di comunicazione interna come l'intranet, il giornale del personale o la newsletter generano una grande portata, ma hanno una rilevanza pi\u00f9 profonda.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>La conversazione personale, sia con i colleghi che con i superiori, \u00e8 centrale quando si tratta di ancorare i messaggi.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Contrariamente alla tipica regola \"pi\u00f9 giovane, pi\u00f9 digitale\", con l'aumentare dell'et\u00e0 si utilizzano pi\u00f9 touchpoint digitali.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Le differenze tra operai e impiegati sono piuttosto marginali: Sorprendentemente, i colletti blu utilizzano un numero di touchpoint digitali simile a quello dei colletti bianchi.<\/p><\/blockquote>\n<\/li>\n<\/ol>\n<p><em>Fonte: <a href=\"http:\/\/www.perikom.ch\">Pericom<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Welche Kan\u00e4le bzw. Touchpoints werden in Unternehmen f\u00fcr die interne Kommunikation am meisten genutzt und als am relevantesten angesehen? Dies wollte der Perikom-Faktencheck, der gemeinsam mit Accelerom AG und der HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich, durchgef\u00fchrt wurde, anhand einer Online-Befragung herausfinden. Zu diesem Zweck wurden im M\u00e4rz 2021 \u00fcber 900 Mitarbeitende in grossen Schweizer Unternehmen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"interne Kommunikation","_yoast_wpseo_metadesc":"Eine Studie hat die interne Kommunikation in grossen Unternehmen untersucht: Intranet erreicht am meisten Angestellte, gefolgt vom Gespr\u00e4ch mit den Chefs.","articlekey":"","footnotes":""},"categories":[28],"tags":[2686,308,335,459],"class_list":["post-11727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-interne-kommunikation","tag-kommunikation","tag-management-und-unternehmensfuehrung","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interne Kommunikation: Am h\u00e4ufigsten via Intranet und direkt - 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