{"id":11736,"date":"2021-10-21T09:22:19","date_gmt":"2021-10-21T07:22:19","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8714"},"modified":"2021-10-21T09:22:19","modified_gmt":"2021-10-21T07:22:19","slug":"ellexx-geld-anlegen-und-investieren-wird-weiblich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/","title":{"rendered":"elleXX: Investire denaro sta diventando femminile"},"content":{"rendered":"<figure id=\"attachment_8715\" aria-describedby=\"caption-attachment-8715\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8715\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\" alt=\"\" width=\"680\" height=\"578\" \/><\/a><figcaption id=\"caption-attachment-8715\" class=\"wp-caption-text\">Le fondatrici di elleXX: Nadine J\u00fcrgensen, Patrizia Laeri e Simone Z\u00fcger (da sinistra a destra).<\/figcaption><\/figure>\n<p>Chiudere i divari: In media, le donne hanno molto meno denaro degli uomini. La nuova piattaforma mediatica finanziaria svizzera elleXX vuole cambiare tutto questo. Si rivolge principalmente alle donne, ma si concentra sull'uguaglianza e sulla sostenibilit\u00e0. La piattaforma offre un ampio spettro di argomenti sociali e finanziari. Questo include una collezione completa di conoscenze che mostra e spiega i vari divari finanziari di genere. Liste di controllo e video esplicativi - inizialmente in tedesco e inglese - completano l'offerta.<\/p>\n<h2>elleXX con prodotti finanziari adatti alle donne<\/h2>\n<p>Ma la piattaforma non \u00e8 solo per evidenziare la disuguaglianza di genere in relazione alle questioni finanziarie. Insieme a partner riconosciuti del mondo finanziario, elleXX ha anche sviluppato concreti prodotti finanziari white label a misura di donna. Questi includono, per esempio, un prodotto azionario sostenibile e adatto alle donne che viene lanciato in collaborazione con la Banca Migros. A novembre seguiranno anche una soluzione 3a e un prodotto di protezione legale, che elleXX sta sviluppando con altre cooperazioni. Tutti i prodotti possono essere acquistati direttamente tramite elleXX con pochi click.<\/p>\n<h2>I tre fondatori<\/h2>\n<p>Ci sono tre donne dietro elleXX: Le giornaliste economiche Patrizia Laeri (CEO) e Nadine J\u00fcrgensen (COO) e il direttore creativo Simone Z\u00fcger. \"Vogliamo finalmente colmare i divari di ricchezza di genere\", dice Patrizia Laeri. \"La mia cofondatrice Nadine J\u00fcrgensen ed io abbiamo scritto e scosso le questioni di uguaglianza finanziaria e legale come giornalisti per due decenni, ma non abbiamo mai fatto parte della soluzione. Cos\u00ec abbiamo deciso di continuare ad arricchire giornalisticamente le donne sulla nostra piattaforma, fornendo soluzioni significative\". Il COO e co-fondatore Nadine J\u00fcrgensen continua: \"Le donne vivono pi\u00f9 a lungo, guadagnano meno, fanno la maggior parte del lavoro non retribuito per la famiglia e sono spesso impiegate solo part-time. Vogliamo incoraggiare le donne a colmare le loro lacune finanziarie\".<\/p>\n<h2>Importante azienda d'impatto<\/h2>\n<p>Il branding di elleXX \u00e8 insolito e creativo. Il direttore creativo e co-fondatore Simone Z\u00fcger spiega cos\u00ec il sofisticato approccio al design: \"Molti media e siti finanziari hanno un design secco e poco invitante. Tuttavia, \u00e8 fondamentale trasportare le emozioni nello spazio digitale e farlo con un approccio mirato. Nadine J\u00fcrgensen aggiunge: \"Ci rivolgiamo alle donne, ma non escludiamo nessuno. Anche gli uomini sono i benvenuti qui. L'uguaglianza funziona solo insieme\". L'agenzia digitale svizzera in rapida crescita Liip \u00e8 stata vinta come partner tecnologico. Il fondatore di Liip, Hannes Gassert, vede elleXX come un'importante azienda di impatto.<\/p>\n<p><a href=\"http:\/\/www.ellexx.com\"><em>Clicca qui per andare direttamente alla piattaforma<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Close the Gaps: Frauen haben im Schnitt viel weniger Geld als M\u00e4nner. Das will die neue Schweizer Finanz-Medien-Plattform elleXX \u00e4ndern. Sie richtet sich prim\u00e4r an Frauen, fokussiert aber auf Gleichstellung und Nachhaltigkeit. Die Plattform bietet ein breites Spektrum an gesellschaftlichen und finanziellen Themen. Dazu geh\u00f6rt auch eine umfassende Wissenssammlung, die die verschiedenen Gender Financial Gaps [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"elleXX","_yoast_wpseo_metadesc":"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.","articlekey":"","footnotes":""},"categories":[24],"tags":[159,202,393,508],"class_list":["post-11736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzen_recht","tag-diversity","tag-finanzenrecht","tag-produkte","tag-vermischtes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>elleXX: Geld anlegen und investieren wird weiblich - Organisator<\/title>\n<meta name=\"description\" content=\"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"elleXX: Geld anlegen und investieren wird weiblich\" \/>\n<meta property=\"og:description\" content=\"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-21T07:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/08\/organisator_1964_8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"654\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#elleXX: Geld anlegen und investieren wird weiblich\" \/>\n<meta name=\"twitter:description\" content=\"Mit #elleXX geht eine #Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/08\/organisator_1964_8.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"elleXX: Geld anlegen und investieren wird weiblich\",\"datePublished\":\"2021-10-21T07:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\",\"keywords\":[\"Diversity\",\"Finanzen\\\/Recht\",\"Produkte\",\"Vermischtes\"],\"articleSection\":[\"FINANZEN\\\/RECHT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\",\"name\":\"elleXX: Geld anlegen und investieren wird weiblich - 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