{"id":11745,"date":"2021-10-29T08:16:40","date_gmt":"2021-10-29T06:16:40","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8757"},"modified":"2021-10-29T08:16:40","modified_gmt":"2021-10-29T06:16:40","slug":"conferencearena-mice-branche-feiert-ihren-neustart","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2021-10-29\/conferencearena-mice-branche-feiert-ihren-neustart\/","title":{"rendered":"ConferenceArena: l'industria MICE celebra il suo rilancio"},"content":{"rendered":"<figure id=\"attachment_8758\" aria-describedby=\"caption-attachment-8758\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-1_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8758\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"455\" \/><\/a><figcaption id=\"caption-attachment-8758\" class=\"wp-caption-text\">Il presentatore Sven Epiney d\u00e0 il benvenuto al grande pubblico dell'industria MICE. (Immagine: zVg \/ ConferenceArena)<\/figcaption><\/figure>\n<p>La nona edizione della ConferenceArena \u00e8 stata presentata dal paese ospite Italia e quindi ampliata per includere una prospettiva internazionale. Rappresentato dall'Ente Nazionale Italiano per il Turismo (ENIT), dal Convention Bureau Italia e dalle due citt\u00e0 MICE Milano e Roma, il paese ospitante ha mostrato quanto rapidamente l'Italia si sia sviluppata in termini di MICE negli ultimi anni. Inoltre, si sono presentati pi\u00f9 di 70 espositori rinomati da casa e dall'estero, tra cui l'Hilton Group Austria. Anche gli spettacoli come l'intaglio del ghiaccio con il campione europeo Toni Steininger o le conferenze di alta classe - per esempio del ristoratore olimpico Ernst Seidl - hanno ispirato i visitatori. \"La ConferenceArena di quest'anno \u00e8 stata incredibilmente varia ed \u00e8 bello vedere che l'industria MICE \u00e8 tornata cos\u00ec forte di nuovo\", spiegano Martina M\u00fcller e Roger Schaer della direzione della fiera.<\/p>\n<h2>Wolfgang Walter Wulle trionfa al secondo Speakers Excellence Slam svizzero<\/h2>\n<p>Il secondo Speakers Excellence Slam Swiss, che si \u00e8 tenuto alla ConferenceArena insieme alla pi\u00f9 grande agenzia di speaker d'Europa \"Speakers Excellence\", prometteva di essere molto emozionante. 11 oratori di alto livello si sono sfidati con impulsi di 7 minuti per convincere una giuria di esperti e il pubblico. Alla fine, Wolfang Walter Wulle ha trionfato e ha vinto il premio della giuria con il suo impulso \"I conflitti sono motori di crescita\". Il premio del pubblico \u00e8 stato vinto da Yannick Zionel con la sua presentazione \"Controllo delle emozioni = azione\".<\/p>\n<figure id=\"attachment_8759\" aria-describedby=\"caption-attachment-8759\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-2_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8759\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/ConferenceArena-MICE-Branche-feiert-ihren-Neustart-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" \/><\/a><figcaption id=\"caption-attachment-8759\" class=\"wp-caption-text\">Tavola rotonda con il consigliere cantonale Ernst Stocker (all'estrema sinistra). (Immagine: zVg \/ ConferenceArena)<\/figcaption><\/figure>\n<h2>Il consigliere governativo Ernst Stocker discute il futuro dell'industria degli eventi<\/h2>\n<p>Vecchia normalit\u00e0 o nuove opportunit\u00e0? L'industria degli eventi dopo la pandemia\". Moderato da Sven Epiney, un panel di alto livello ha discusso le questioni centrali del futuro del mondo MICE su questo tema. Christoph Kamber, presidente di EXPO EVENT, e Martin von Moos, presidente di HotellerieSuisse Zurigo e regioni, hanno fornito interessanti approfondimenti sulla sala macchine dell'industria degli eventi durante la pandemia. Ernst Stocker, consigliere cantonale e capo del dipartimento delle finanze di Zurigo, ha chiarito gli enormi sforzi finanziari che il cantone ha gi\u00e0 fatto per sostenere l'industria. Christoph Lang, FRZ Zurich Airport Region, ha ulteriormente arricchito il panel con la sua prospettiva locale come amministratore delegato della pi\u00f9 grande rete commerciale di Zurigo. Conclusione: l'industria MICE si sta rimettendo in piedi, ma non \u00e8 ancora fuori pericolo. Anche questo richiede coraggio e ulteriore sostegno.<\/p>\n<h2>ConferenceArena ora sotto la gestione di Bianca Markwalder<\/h2>\n<p>Inoltre, Bianca Markwalder, 28 anni, ultimamente Head of MICE &amp; Sales presso Arosa Tourism, \u00e8 stata introdotta come successore del direttore delle esposizioni Roger Schaer, che dal 2018 era responsabile della ConferenceArena come amministratore delegato. \"Non vedo l'ora di affrontare la grande sfida e di guidare la fiera verso il suo decimo anniversario nel 2022 e di svilupparla ulteriormente\", ha detto Markwalder.<\/p>\n<p><a href=\"https:\/\/www.conferencearena.ch\/tickets\/\"><em>Ulteriori informazioni<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die 9. Ausgabe der ConferenceArena wurde vom Gastland Italien pr\u00e4sentiert und damit um eine\u00a0internationale Perspektive erweitert. Vertreten durch die italienische Zentrale f\u00fcr Tourismus (ENIT), das Convention Bureau Italia sowie die beiden MICE-Cities Mailand und Rom zeigte das Gastland, wie rasant sich Italien in Sachen MICE in den vergangenen Jahren entwickelt hat. Weiter pr\u00e4sentierten sich \u00fcber [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"ConferenceArena","_yoast_wpseo_metadesc":"Pr\u00e4sentiert vom Gastland Italien vermochte die 9. Ausgabe der ConferenceArena rund 700 Fachbesucher vor Ort und online zu begeistern.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,339,348],"class_list":["post-11745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fachkongressfachmesse","tag-marketing","tag-mice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ConferenceArena: MICE-Branche feiert ihren Neustart - Organisator<\/title>\n<meta name=\"description\" content=\"Pr\u00e4sentiert vom Gastland Italien vermochte die 9. 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