{"id":11828,"date":"2022-01-19T07:04:34","date_gmt":"2022-01-19T06:04:34","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=9144"},"modified":"2022-01-19T07:04:34","modified_gmt":"2022-01-19T06:04:34","slug":"unternehmensgruenderinnen-auf-dem-vormarsch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2022-01-19\/unternehmensgruenderinnen-auf-dem-vormarsch\/","title":{"rendered":"Donne imprenditrici in aumento"},"content":{"rendered":"<figure id=\"attachment_9145\" aria-describedby=\"caption-attachment-9145\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Unternehmensgruenderinnen-auf-dem-Vormarsch_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9145\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Unternehmensgruenderinnen-auf-dem-Vormarsch_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" \/><\/a><figcaption id=\"caption-attachment-9145\" class=\"wp-caption-text\">Il sogno di possedere un'impresa propria: sempre pi\u00f9 imprenditrici lo realizzano. (Immagine: Pixabay.com)<\/figcaption><\/figure>\n<p>Sono ancora per lo pi\u00f9 uomini che iniziano un'attivit\u00e0. Ma le donne imprenditrici sono in aumento nella scena delle start-up. Questo \u00e8 dimostrato dallo studio \"Female Entrepreneurship: Unternehmensgr\u00fcndungen von Frauen im Fokus\" condotto dalla University of Applied Sciences Northwestern Switzerland FHNW per la terza volta dopo il 1999 e il 2009. I risultati mostrano che la quota di donne imprenditrici \u00e8 raddoppiata negli ultimi 20 anni fino al 31,6%. Questo significa che quasi un'azienda su tre \u00e8 ora fondata da una donna.<\/p>\n<h2>Le donne imprenditrici sono diverse...<\/h2>\n<p>Tuttavia, le donne differiscono dagli uomini in alcuni aspetti quando si tratta di iniziare un'attivit\u00e0. Per esempio, le imprenditrici hanno meno probabilit\u00e0 di avere pi\u00f9 di 50 anni. Hanno anche meno probabilit\u00e0 di avere diplomi universitari. Tuttavia, questo dovrebbe bilanciare a causa della maggioranza femminile di oggi nelle universit\u00e0, secondo la valutazione dello studio. I dati mostrano anche che le donne sono pi\u00f9 caute quando iniziano un'attivit\u00e0. Si preparano meglio e pi\u00f9 intensamente quando si tratta dei vari argomenti dell'avvio di un'impresa, hanno pi\u00f9 lavori secondari e avviano aziende pi\u00f9 piccole e meno innovative.<\/p>\n<div class=\"content__element\">\n<p>Nel complesso, sia le fondatrici che i fondatori uomini si considerano di successo e hanno una visione positiva del futuro. C'\u00e8 una differenza impressionante nei salari delle fondatrici. In 72% dei casi, questo \u00e8 inferiore a quello di un impiego salariato comparabile, mentre per i fondatori \u00e8 solo 52%. Tuttavia, c'\u00e8 un alto grado di soddisfazione tra le donne fondatrici. Questo perch\u00e9 vedono i loro obiettivi raggiunti: perseguire un'attivit\u00e0 significativa, essere indipendenti e realizzarsi.<\/p>\n<h2>L'imprenditoria femminile ha bisogno di ulteriore promozione<\/h2>\n<\/div>\n<p>Quindi tutto va bene? Non proprio, secondo gli autori dello studio. C'\u00e8 ancora spazio per migliorare. C'\u00e8 bisogno di pi\u00f9 modelli di ruolo femminili nella scena delle start-up e nei media. Questi potrebbero contribuire ad aumentare la consapevolezza dell'imprenditoria femminile. Lo studio nota che \"\u00e8 necessario coinvolgere un'ampia gamma di attori femminili e maschili nell'ecosistema imprenditoriale\". \u00c8 ancora necessario rompere i modelli di ruolo tradizionali e gli stereotipi specifici di genere in modo che si possa sviluppare una naturale affinit\u00e0 sia per il lavoro autonomo che per le professioni nei settori ad alta intensit\u00e0 di start-up. Circa un anno fa, le opportunit\u00e0 che la digitalizzazione offre alle imprenditrici sono state evidenziate anche dal <a href=\"https:\/\/www.organisator.ch\/unternehmerinnen-in-einer-digitalen-welt-chancen-und-herausforderungen\/\">uno studio di un'altra universit\u00e0 di scienze applicate<\/a> esaminato.<\/p>\n<h2>Abbattere le soglie di inibizione<\/h2>\n<p>Oltre alla sensibilizzazione, sono necessarie misure per sollevare le donne dal lavoro familiare. Dopo tutto, iniziare un'attivit\u00e0 richiede risorse che non sono sempre facili da conciliare con la vita familiare. Pi\u00f9 offerte per la cura dei bambini e anche l'inclusione del compagno di vita sono ovvie. \u00c8 anche auspicabile aumentare la promozione di programmi per le donne imprenditrici. Infine, ma non meno importante, le donne stesse devono sfruttare meglio il proprio potenziale imprenditoriale: secondo lo studio, il networking, la ricerca di co-fondatori o l'outsourcing del lavoro potrebbero aiutare a superare i deficit di conoscenza o le incertezze e compensare le fluttuazioni degli ordini. Questo potrebbe ridurre ulteriori barriere al lavoro autonomo.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.fhnw.ch\/wirtschaft\">Universit\u00e0 di Scienze Applicate della Svizzera nord-occidentale FHNW - Scuola di Management<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Noch immer sind es mehrheitlich M\u00e4nner, die ein Unternehmen gr\u00fcnden. Doch Unternehmerinnen sind in der Gr\u00fcnderszene auf dem Vormarsch. Dies zeigt die nach 1999 und 2009 zum dritten Mal durchgef\u00fchrte Studie &#8222;Female Entrepreneurship: Unternehmensgr\u00fcndungen von Frauen im Fokus&#8220; der Fachhochschule Nordwestschweiz FHNW. Die Ergebnisse zeigen, dass sich der Anteil der Unternehmensgr\u00fcnderinnen in den letzten 20 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Unternehmensgr\u00fcnderinnen","_yoast_wpseo_metadesc":"Immer mehr Firmengr\u00fcndungen erfolgen durch Frauen. Inzwischen sind es doppelt so viele Unternehmensgr\u00fcnderinnen wie vor 20 Jahren, wie eine Studie zeigt.","articlekey":"","footnotes":""},"categories":[28],"tags":[2680,205,451,459],"class_list":["post-11828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-entrepreneurship","tag-firmengruendungen","tag-startups","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unternehmensgr\u00fcnderinnen auf dem Vormarsch - Organisator<\/title>\n<meta name=\"description\" content=\"Immer mehr Firmengr\u00fcndungen erfolgen durch Frauen. 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