Agenzia:<\/strong> Giallo\r\n\r\n ","protected":false},"excerpt":{"rendered":"Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. Das Unternehmen wurde vor \u00fcber 120 Jahren von Gottlieb Suhner gegr\u00fcndet und entwickelte sich zu einem [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brugg Cables","_yoast_wpseo_metadesc":"","articlekey":"","footnotes":""},"categories":[29],"tags":[2729],"class_list":["post-12016","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-yellow"],"acf":[],"yoast_head":"\n
Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2022-03-03\/yellow-sorgt-bei-brugg-cables-fuer-power\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator\" \/>\n<meta property=\"og:description\" content=\"Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. 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La base di questo compito \u00e8 un processo strategicamente strutturato che chiarisce il posizionamento dell'azienda e affina il marchio.\r\n\r\nBrugg Cables si descrive come un innovativo produttore svizzero di cavi e raccordi con una gamma completa di servizi nella trasmissione e distribuzione di energia.\r\n\r\nL'azienda \u00e8 stata fondata pi\u00f9 di 120 anni fa da Gottlieb Suhner e si \u00e8 sviluppata in un fornitore globale di alta qualit\u00e0. L'azienda ha circa 400 dipendenti e, oltre alla sede centrale di Brugg, gestisce filiali in sei paesi e un impianto di produzione in Cina. Dall'inizio del 2020, l'azienda svizzera appartiene al fornitore italiano di energia Terna.\r\n\r\nOra che Brugg Kabel \u00e8 preparata organizzativamente per il futuro, anche il marchio e la comunicazione devono fare questo passo. A questo scopo, la direzione del produttore di cavi svizzero ha unito le forze con Yellow. Utilizzando il principio del marchio proprio dell'agenzia, lo status quo dell'industria deve essere analizzato e un posizionamento differenziante derivato da esso. Su questa base, il marchio sar\u00e0 affinato e la comunicazione riallineata. L'intero processo di rinnovamento si conclude con il rilancio del marchio e del suo aspetto interno ed esterno. I primi risultati della collaborazione tra Brugg Cables e Yellow saranno annunciati per la primavera del 2022.\r\n\r\n