{"id":12166,"date":"2022-03-17T13:02:05","date_gmt":"2022-03-17T12:02:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167438"},"modified":"2022-08-01T14:42:07","modified_gmt":"2022-08-01T12:42:07","slug":"violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/","title":{"rendered":"Violetta per BnB Svizzera: Tutto nuovo una volta, per favore"},"content":{"rendered":"<img class=\"aligncenter wp-image-167443 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/9-BnB-new-logo.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/>Negli ultimi due anni, Violetta Digital Craft ha dato al marchio \"BnB Switzerland\" un volto completamente nuovo su tutti i canali digitali. Il nome \u00e8 stato cambiato da \"Bed and Breakfast Switzerland\" a \"BnB Switzerland\", \u00e8 stato effettuato un rebranding completo ed \u00e8 stato creato un nuovo sistema di design. All'inizio del processo, l'agenzia ha definito insieme al cliente una strategia di contenuti completa e il quadro tecnologico del progetto.\r\n\r\nL'obiettivo era ottenere il massimo dalle risorse disponibili e, se possibile, un po' di pi\u00f9. Mentre la concorrenza internazionale \u00e8 presente in tutto il mondo e deve allocare le proprie risorse, BnB Switzerland pu\u00f2 concentrarsi completamente sul mercato svizzero.<img class=\"aligncenter wp-image-167442 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/8-BnB-poster-wall.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"800\" \/><img class=\"aligncenter wp-image-167444 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/10-BnB-faltflyer.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"857\" \/>\r\n<h3><strong>Valori provati reinterpretati <\/strong><\/h3>\r\nNon distruggere ci\u00f2 che funziona: Questo motto vale anche per BnB Switzerland. Il cartello rosso di identificazione, appeso a forma di tetto di casa sugli alloggi BnB in tutta la Svizzera, \u00e8 ben noto. Pertanto, i migliori elementi dell'aspetto esistente sono stati ripresi e sottoposti a un lifting completo.<img class=\"aligncenter wp-image-167445 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/0-Team.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"960\" \/>\r\n<h3><strong>Navigazione e architettura dell'informazione<\/strong><\/h3>\r\nGli utenti vengono guidati attraverso i vari siti web grazie a un sistema di navigazione intelligente. In ogni pagina vengono visualizzate nuove offerte che il cliente pu\u00f2 prenotare direttamente. La struttura \u00e8 stata sviluppata e costruita sulla base di un'analisi delle parole chiave e tenendo conto dell'esperienza dell'utente.\r\n\r\nStorie stagionali, notizie e consigli possono essere integrati a seconda delle necessit\u00e0. Questo per dare alle offerte un contesto e una profondit\u00e0 maggiori. Inoltre, ogni \"categoria\" funziona come una pagina di destinazione separata. In questo modo, i clienti hanno a disposizione numerosi punti di accesso al sito web di BnB Svizzera.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/1-bnb-startseite\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1-BnB-Startseite.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/2-bnb-buchen\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/2-BnB-Buchen.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/3-bnb-navigation\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/3-BnB-Navigation.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/4-bnb-angebote-gastgeber\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/4-BnB-Angebote-Gastgeber.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/5-bnb-welt\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/5-BnB-Welt.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/6-bnb-mobile\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/6-BnB-Mobile.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/7-bnb-app\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/7-BnB-App.jpg\" alt=\"Svizzera\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile di BnB Svizzera:<\/strong> Dorette Provoost (amministratore delegato), Jennifer Provoost (vice amministratore delegato \/ gestione prodotti). <strong>Responsabile di Violetta Digital Craft:<\/strong> Elias Emmenegger, Lukas Hausammann (concetto, design &amp; responsabilit\u00e0 generale). <strong>Partner esterni:<\/strong> Hayloft IT (applicazione), Fourward (Google Ads).","protected":false},"excerpt":{"rendered":"<p>In den vergangenen zwei Jahren hat Violetta Digital Craft der Marke \u00abBnB Switzerland\u00bb auf s\u00e4mtlichen digitalen Kan\u00e4len ein komplett neues Gesicht gegeben. Der Name wurde von \u00abBed and Breakfast Switzerland\u00bb auf \u00abBnB Switzerland\u00bb ge\u00e4ndert, sowie ein umfassendes Rebranding durchgef\u00fchrt und ein neues Design-System erschaffen. Zu Beginn des Prozesses definierte die Agentur gemeinsam mit dem Kunden [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Switzerland","_yoast_wpseo_metadesc":"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. Violetta Digital Craft hat das Schweizer KMU beim Kampf David gegen Goliath unterst\u00fctzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[2274,2753],"class_list":["post-12166","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-switzerland","tag-violetta-digital-craft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Violetta f\u00fcr BnB Switzerland: Einmal bitte alles neu - Organisator<\/title>\n<meta name=\"description\" content=\"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. 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