{"id":12200,"date":"2022-03-23T11:59:17","date_gmt":"2022-03-23T10:59:17","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167748"},"modified":"2022-08-01T13:53:52","modified_gmt":"2022-08-01T11:53:52","slug":"rosarot-stellt-den-neuen-rivella-brand-eaumoi-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-03-23\/rosarot-stellt-den-neuen-rivella-brand-eaumoi-vor\/","title":{"rendered":"Rosarot presenta il nuovo marchio Rivella \"Eau&amp;Moi"},"content":{"rendered":"<img class=\"alignnone wp-image-167750 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-1.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/>L'acqua del rubinetto svizzero pu\u00f2 essere di qualit\u00e0 impeccabile, economica e sana - ma alla lunga \u00e8 anche un po' noiosa. Con \"Eau&amp;Moi\", Rivella vuole trasformare l'acqua del rubinetto, poco brillante, in una bevanda fruttata e rinfrescante con ingredienti naturali. A questo scopo, frutta, erbe e spezie pure sono confezionate in piccoli sacchetti che possono essere aggiunti all'acqua del rubinetto come additivo naturale di sapore.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-3.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-3.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-4.0.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-4.0.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-10.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-10.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-7.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-7.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n\r\nRosarot ha progettato il lancio dell'auto per il marchio Rivella. Per questo, i valori del marchio, la differenziazione e la rilevanza dell'innovazione del prodotto sono stati definiti in anticipo in un workshop sul marchio con il cliente. Il risultato \u00e8 un sito web con una nuova usabilit\u00e0 e una nuova interfaccia utente. Con animazioni e disegni ispirati all'acqua e alla frutta, una visita al sito dovrebbe diventare una piccola esperienza di shopping.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/01_Uebersicht_eauetmoi_mobile.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/01_Uebersicht_eauetmoi_mobile.jpg\" alt=\"Rivella\" width=\"1200\" height=\"800\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/03_eauetmoi_mockup_mobile_02.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/03_eauetmoi_mockup_mobile_02.jpg\" alt=\"Rivella\" width=\"1200\" height=\"800\" \/><\/a>\r\n\r\nIl sito web presenta meccaniche intelligenti come un configuratore di abbonamenti che calcola quanta della quantit\u00e0 giornaliera raccomandata di acqua pu\u00f2 essere aromatizzata, cos\u00ec come un carrello intelligente ottimizzato per il cross-selling. La narrazione olistica completa il sito web.\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile di Eau&amp;Moi:<\/strong> Ciydem Buchheit (Head of New Business), Floriane Schmid (Junior Manager New Business). <strong>Responsabile a Rosarot:<\/strong> Ren\u00e9 Karrer (direzione creativa), Andreas Steiner (direttore dei contenuti), Labinot Gashi (direttore digitale), Isabelle Niemann (project management marketing digitale), Florian Fleischmann (direzione artistica), Marcela Narvaez, Stefanie Steimer (design grafico).","protected":false},"excerpt":{"rendered":"<p>Schweizer Hahnenwasser ist zwar qualitativ einwandfrei, g\u00fcnstig und gesund \u2013 aber auf Dauer auch ein bisschen langweilig. Mit \u00abEau&amp;Moi\u00bb m\u00f6chte Rivella das lasche Hahnenwasser in ein fruchtiges Erfrischungsgetr\u00e4nk mit nat\u00fcrlichen Zutaten verwandeln. Daf\u00fcr werden p\u00fcrierte Fr\u00fcchte, Kr\u00e4uter und Gew\u00fcrze in kleine Beutel gepackt, die als nat\u00fcrlicher Geschmackszusatz dem Hahnenwasser beigef\u00fcgt werden k\u00f6nnen. Rosarot hat f\u00fcr [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rivella","_yoast_wpseo_metadesc":"Rosarot bringt f\u00fcr \u00abEau&Moi\u00bb die Schweiz auf den Geschmack von Hahnenwasser. Die Z\u00fcrcher Agentur inszeniert den neuen Auftritt des Rivella-Brands mit viel Storytelling und smarter Intelligenz.","articlekey":"","footnotes":""},"categories":[29],"tags":[2758],"class_list":["post-12200","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-rivella"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot stellt den neuen Rivella-Brand \u00abEau&amp;Moi\u00bb vor - Organisator<\/title>\n<meta name=\"description\" content=\"Rosarot bringt f\u00fcr \u00abEau&amp;Moi\u00bb die Schweiz auf den Geschmack von Hahnenwasser. 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