{"id":12230,"date":"2022-03-25T09:30:16","date_gmt":"2022-03-25T08:30:16","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167928"},"modified":"2022-08-01T12:49:54","modified_gmt":"2022-08-01T10:49:54","slug":"hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-03-25\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\/","title":{"rendered":"Hella Studios crea una forte presenza per Enertea by Rivella"},"content":{"rendered":"<img class=\"aligncenter wp-image-167932 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1_EnerteaCase_HellaStudio_Logotype.jpg\" alt=\"Studio Hella\" width=\"1200\" height=\"675\" \/>\"La creazione audace, il grande impegno e l'impressionante professionalit\u00e0 di Hella Studio hanno fatto pendere la bilancia a nostro favore\", afferma Nicolas Hugentobler, responsabile generale del progetto presso Rivella. L'agenzia ha vinto il pitch contro 4 concorrenti nazionali ed \u00e8 stata incaricata di creare un'identit\u00e0 di prodotto per la nuova linea di bevande Enertea. <em>(Werbewoche.ch riportato)<\/em>.\r\n\r\n<img class=\"aligncenter wp-image-167930 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/2_EnerteaCase_HellaStudio_Identity.jpg\" alt=\"Studio Hella\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-167931 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/3_EnerteaCase_HellaStudio_IdentityStyle.jpg\" alt=\"Studio Hella\" width=\"1200\" height=\"675\" \/>\r\n<h3>Branding e packaging design per tre variet\u00e0 di starter<\/h3>\r\nOltre al comune mate, i due t\u00e8 piuttosto sconosciuti guayusa e cascara sono imbottigliati in Svizzera. Le sostanze stimolanti sudamericane sono estratte in un processo a freddo e combinate con erbe alpine svizzere. Hella Studio ha dato a questa miscela attivante un design di imballaggio che abbellir\u00e0 gli scaffali dei negozi d'ora in poi.\r\n\r\n<img class=\"aligncenter wp-image-167934 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/4_EnerteaCase_HellaStudio_Packshot_PET.jpg\" alt=\"Studio Hella\" width=\"1200\" height=\"675\" \/>\r\n\r\nHella Studio era a New York durante l'implementazione e ha lavorato a turni a causa del fuso orario. Insieme a illustratori e grafici della propria rete, l'agenzia ha assistito Rivella. Il risultato \u00e8 un'identit\u00e0 di prodotto chiaramente riconoscibile, che si snoda rigorosamente attraverso tutte le misure di comunicazione. La campagna di lancio del prodotto \u00e8 stata implementata da Bold. <em><a href=\"https:\/\/www.werbewoche.ch\/de\/werbung\/kampagnen\/2022-03-24\/bold-und-enertea-by-rivella-sorgen-fuer-mucho-energito\/\">(Werbewoche.ch riportato)<\/a><\/em>.<img class=\"aligncenter wp-image-167933 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/5_EnerteaCase_HellaStudio_CharacterPack.jpg\" alt=\"Studio Hella\" width=\"1200\" height=\"675\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile a Rivella: <\/strong>Rahel Burri (Brand Manager); Nicolas Hugentobler (Business Developer e Overall Project Manager). <strong>Responsabile di Hella Studio:<\/strong> Jo\u00eblle Lehmann, Kasper Kobel (responsabilit\u00e0 generale e direzione creativa); Alba de Zanet, Rea Christ, Mathias Zimmermann (design grafico e illustrazione), Daniel Lerch.","protected":false},"excerpt":{"rendered":"<p>\u00abDie mutige Kreation, das grosse Engagement und die eindr\u00fcckliche Professionalit\u00e4t von Hella Studio gaben f\u00fcr uns den Ausschlag\u00bb, sagt Nicolas Hugentobler, Gesamtprojektleiter bei Rivella. Die Agentur setzte sich im Pitch gegen 4 nationale Mitbewerber durch und erhielt den Auftrag, der neuen Getr\u00e4nkelinie Enertea eine Product Identity zu verpassen (Werbewoche.ch berichtete). Branding und Verpackungsdesign f\u00fcr drei [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hella Studio","_yoast_wpseo_metadesc":"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. F\u00fcr das Produktdesign des neuen Getr\u00e4nks zeichnet Hella Studio verantwortlich.","articlekey":"","footnotes":""},"categories":[29],"tags":[2766,2758],"class_list":["post-12230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hella-studio","tag-rivella"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hella Studios schafft starken Auftritt f\u00fcr Enertea by Rivella - Organisator<\/title>\n<meta name=\"description\" content=\"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. F\u00fcr das Produktdesign des neuen Getr\u00e4nks zeichnet Hella Studio verantwortlich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-25\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hella Studios schafft starken Auftritt f\u00fcr Enertea by Rivella - Organisator\" \/>\n<meta property=\"og:description\" content=\"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. 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