{"id":12278,"date":"2022-03-29T16:25:06","date_gmt":"2022-03-29T14:25:06","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=168217"},"modified":"2022-08-03T09:59:15","modified_gmt":"2022-08-03T07:59:15","slug":"rembrand-kreiert-gastro-branding-fuer-schweizer-jugendherbergen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-03-29\/rembrand-kreiert-gastro-branding-fuer-schweizer-jugendherbergen\/","title":{"rendered":"Rembrand crea il gastro branding per gli ostelli della giovent\u00f9 svizzera"},"content":{"rendered":"<div class=\"page\" title=\"Pagina 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n\r\nNell'ambito della ristrutturazione dell'offerta di ristorazione degli ostelli della giovent\u00f9 svizzeri, l'agenzia Rembrand \u00e8 stata incaricata di creare un marchio ombrello per i ristoranti, i refettori, le mense, i bar e le sale da pranzo che \"funzioni ovunque, sia comprensibile a livello internazionale e unisca le varie offerte sotto un nome attraente\". Il risultato \u00e8 il marchio \"Yoummi\".\r\n\r\n<img class=\"alignnone wp-image-168218 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/YOUMMI_Kampagnendesign_1-1024x684.jpg\" alt=\"Rembrand\" width=\"768\" height=\"513\" \/> <img class=\"alignnone wp-image-168219 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/YOUMMI_Kampagnendesign_2-1024x684.jpg\" alt=\"Rembrand\" width=\"768\" height=\"513\" \/>\r\n<h3>Menu equilibrati e sostenibili<\/h3>\r\nI capisaldi di Yoummi si riflettono in \"menu equilibrati di tre portate che sono anche sostenibili, variegati e dal prezzo interessante\", secondo un comunicato stampa. Sono stati creati nuovi menu per le offerte stagionali e regionali, con maggiore attenzione ai piatti vegetariani e vegani.\r\n\r\nRembrand ha creato il corporate design completo per Yoummi: dal nome e dal claim al logo, alle immagini e a un concetto di colore che si armonizza con le diverse superfici delle varie sedi. Rembrand \u00e8 anche responsabile dell'implementazione di tutti i mezzi e le misure di comunicazione. La nuova offerta gastronomica degli ostelli della giovent\u00f9 svizzeri \u00e8 stata presentata con una campagna di apertura in 4 lingue attraverso i social media e accompagnata da misure OOH.\r\n\r\n<hr \/>\r\n\r\n<div class=\"page\" title=\"Pagina 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n\r\n<strong>Cliente<\/strong>Ostelli svizzeri della giovent\u00f9, Andr\u00e9 Eisele (direttore marketing e comunicazione). <strong>Responsabile di Rembrand:<\/strong> Georg Wirth (gestione del progetto), Mirjam Egger (AD), Alisa Kuratli (grafica), Eduard Buchm\u00fcller (produzione di media interattivi), Krizia Frei (grafica).\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Rahmen der Umstrukturierung des Gastronomie-Angebots der Schweizer Jugendherbergen wurde die Agentur Rembrand beauftragt, eine Dachmarke fu\u0308r die Restaurants, Mensas, Kantinen, Bars und Ess-Stu\u0308bli zu kreieren, welche \u00abu\u0308berall funktioniert, international versta\u0308ndlich ist und die verschiedenen Angebote unter einem attraktiven Namen vereint\u00bb. Entstanden ist die Marke \u00abYoummi\u00bb. Ausgewogene und nachhaltige Men\u00fcs Die Grundpfeiler von Yoummi spiegeln [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rembrand","_yoast_wpseo_metadesc":"Die Ostschweizer Agentur Rembrand hat f\u00fcr das neue Gastronomie-Angebot der Schweizer Jugendherbergen eine Dachmarke entwickelt, die sich sowohl an ein nationales wie auch ein internationales Publikum richtet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3297,3296],"class_list":["post-12278","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jugendherbergen","tag-rembrand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rembrand kreiert Gastro-Branding f\u00fcr Schweizer Jugendherbergen - Organisator<\/title>\n<meta name=\"description\" content=\"Die Ostschweizer Agentur Rembrand hat f\u00fcr das neue Gastronomie-Angebot der Schweizer Jugendherbergen eine Dachmarke entwickelt, die sich sowohl an ein nationales wie auch ein internationales Publikum richtet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-29\/rembrand-kreiert-gastro-branding-fuer-schweizer-jugendherbergen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rembrand kreiert Gastro-Branding f\u00fcr Schweizer Jugendherbergen - 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