{"id":12342,"date":"2022-04-01T11:33:19","date_gmt":"2022-04-01T09:33:19","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=168508"},"modified":"2022-07-30T14:58:29","modified_gmt":"2022-07-30T12:58:29","slug":"department-of-noise-erarbeitet-sound-identity-von-groupe-mutuel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-04-01\/department-of-noise-erarbeitet-sound-identity-von-groupe-mutuel\/","title":{"rendered":"Department of Noise elabora Sound Identity del Groupe Mutuel"},"content":{"rendered":"<img class=\"aligncenter wp-image-168510 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Carousel_Desktop_4_edit.jpg\" alt=\"Dipartimento del rumore\" width=\"1200\" height=\"722\" \/>Il Groupe Mutuel \u00e8 in fase di trasformazione. L'assicuratore ha affinato la sua strategia e si concentra sempre pi\u00f9 sulla combinazione di salute e pensione. Il rebranding associato \u00e8 stato sviluppato in collaborazione con l'agenzia MetaDesign Lausanne: sia l'identit\u00e0 del marchio che l'aspetto visivo sono stati rivisti e modernizzati <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-21\/groupe-mutuel-neues-image-und-prominente-botschafterinnen\/\" rel=\"noopener\"><em>(Werbewoche.ch riportato)<\/em><\/a>.\r\n\r\nDepartment of Noise \u00e8 stato coinvolto per sviluppare ed eseguire il suono e la musica in base alla strategia del marchio. \u00c8 stato creato un sistema completo di risorse sonore per aiutare a trasmettere il messaggio del marchio in modo coerente ed emozionale in tutti i punti di contatto.\r\n\r\nLa nuova identit\u00e0 del marchio \u00e8 incentrata sulla vicinanza alle persone e sulla loro serenit\u00e0 vissuta: il Groupe Mutuel si prende cura di tutti i problemi di salute dei suoi clienti, affinch\u00e9 possano godersi la vita senza preoccupazioni.\r\n\r\nCi\u00f2 \u00e8 sottolineato anche dalla campagna \"True Life\" sviluppata dall'agenzia Num\u00e9ro10, che si svolge da luned\u00ec scorso. <em><a href=\"https:\/\/www.werbewoche.ch\/de\/werbung\/kampagnen\/2022-03-29\/numero10-lanciert-die-neue-kampagne-der-groupe-mutuel\/\" rel=\"noopener\">(Werbewoche.ch riportato)<\/a><\/em>. Anche per questa misura, l'assicuratore si \u00e8 affidato all'esperienza e alla conoscenza del marchio del Department of Noise.\r\n\r\n\"La campagna per il lancio del marchio deve essere incentrata al 100% sul nuovo marchio. Di conseguenza, era ovvio che la musica dovesse suscitare la stessa sensazione dell'identit\u00e0 sonora e provenire da un'unica fonte\", spiega St\u00e9phane Andenmatten, vicedirettore, responsabile della comunicazione e del marchio del Groupe Mutuel. \"Il nostro nuovo sound supporta perfettamente il punto di forza del nostro marchio tra empatia e ottimismo. \u00c8 uno strumento potente e versatile per sottolineare il nostro posizionamento nella comunicazione\".\r\n\r\nIl nuovo suono del Groupe Mututel \u00e8 stato utilizzato in varie forme sin dal lancio del marchio.\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile del Groupe Mutuel:<\/strong> St\u00e9phane Andenmatten (vicedirettore, responsabile della comunicazione e del marchio), Fanny Genoud (Brand Project Manager). Jean Philippe Chevassu (direttore creativo); <strong>Responsabile al MetaDesign di Losanna:<\/strong> Carole Massanes (Global Account Director), Sophie Laird (Global Senior Account Manager), Leo Tissot (Account Executive), Isabelle Carvalho (Creative Director); <strong>Responsabile presso il Dipartimento del Rumore:<\/strong> Florian Goetze e Ph!L!pp Schweidler (strategia, direzione creativa e produzione), Michael Stuber (strategia), Meng Tian (capo progetto).","protected":false},"excerpt":{"rendered":"<p>Die Groupe Mutuel befindet sich im Wandel. Der Versicherer hat seine Strategie gesch\u00e4rft und richtet den Fokus verst\u00e4rkt auf die Kombination von Gesundheit und Vorsorge. Das damit verbundene Rebranding wurde in Zusammenarbeit mit der Agentur MetaDesign Lausanne entwickelt: Sowohl die Markenidentit\u00e4t wie auch das visuelle Erscheinungsbild wurden \u00fcberarbeitet und modernisiert (Werbewoche.ch berichtete). F\u00fcr die markenstrategisch [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Department of Noise","_yoast_wpseo_metadesc":"Die Z\u00fcrcher Agentur Department of Noise erarbeitet ein umfassendes Brand-Sound-System f\u00fcr Groupe Mututel. Damit soll die neue Markenidentit\u00e4t der Krankenversicherung unterstrichen werden.","articlekey":"","footnotes":""},"categories":[29],"tags":[2778,3192,2779,3193],"class_list":["post-12342","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-department-of-noise","tag-erarbeitet","tag-groupe-mutuel","tag-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Department of Noise erarbeitet Sound Identity von Groupe Mutuel - Organisator<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Agentur Department of Noise erarbeitet ein umfassendes Brand-Sound-System f\u00fcr Groupe Mututel. Damit soll die neue Markenidentit\u00e4t der Krankenversicherung unterstrichen werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-04-01\/department-of-noise-erarbeitet-sound-identity-von-groupe-mutuel\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Department of Noise erarbeitet Sound Identity von Groupe Mutuel - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die Z\u00fcrcher Agentur Department of Noise erarbeitet ein umfassendes Brand-Sound-System f\u00fcr Groupe Mututel. 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