{"id":12579,"date":"2022-04-19T08:38:24","date_gmt":"2022-04-19T06:38:24","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=169425"},"modified":"2022-08-02T13:01:40","modified_gmt":"2022-08-02T11:01:40","slug":"marketing-arena-mit-fokus-auf-innovationsmanagement","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","title":{"rendered":"Marketing Arena con focus sulla gestione dell'innovazione"},"content":{"rendered":"<img class=\"alignnone wp-image-169432 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"512\" \/>Tre workshop interattivi con altri esperti completeranno le presentazioni. L'evento sar\u00e0 moderato da Stephan Klapproth per la dodicesima volta di seguito.\r\n<figure id=\"attachment_169433\" class=\"wp-caption alignnone\" style=\"width: 768px\" aria-describedby=\"caption-attachment-169433\"><img class=\"alignnone wp-image-169433 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Stephan_Klapproth-1024x667.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"500\" \/><figcaption id=\"caption-attachment-169433\" class=\"wp-caption-text\">Stephan Klapproth, presentatore di 10vor10, ospita la Marketing Arena. Copyright: SF DRS\/Oscar Alessio<\/figcaption><\/figure>\r\n<h3>La chiave del successo<\/h3>\r\nTutti parlano di innovazioni e vogliono essere innovativi. Ma come si possono gestire le innovazioni? Quali sono gli strumenti a disposizione? Sono sufficienti la creativit\u00e0 e il coraggio o serve un concetto maturo? Sono domande che occupano molti imprenditori e professionisti del marketing. Ecco perch\u00e9 la Marketing Arena di quest'anno \u00e8 esplicitamente dedicata alla domanda: come pu\u00f2 la gestione dell'innovazione diventare una chiave di successo?\r\n\r\nPer la dodicesima volta, Swiss Marketing Schaffhausen organizza la Marketing Arena, la piattaforma per lo scambio di conoscenze sui temi del marketing e della comunicazione. Marted\u00ec 3 maggio, a partire dalle ore 16.00, cinque rinomati esperti parleranno di argomenti interessanti legati all'innovazione presso il Pavillon im Park di Schaffhausen.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/attachment\/claus-martini_ivf_hartmann\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Claus-Martini_IVF_Hartmann-1024x682.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"512\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/attachment\/christian_gut_stoeckli_ski\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Christian_Gut_Stoeckli_Ski-982x1024.jpg\" alt=\"Marketing Arena\" width=\"768\" height=\"801\" \/><\/a>\r\n\r\nI relatori principali saranno il dottor Claus Martini, CEO di IVF Hartmann, e Christian Gut, Chief Marketing Officer di St\u00f6ckli Swiss Sports AG. Nella sua presentazione, il dottor Claus Martini fornir\u00e0 approfondimenti sul processo di innovazione presso IVF Hartmann e presenter\u00e0 un modello di business digitale con un approccio omnichannel. Christian Gut mostrer\u00e0 che l'innovazione \u00e8 il fattore chiave per un successo commerciale sostenibile, specialmente negli sport invernali, e come St\u00f6ckli implementa strategie uniche nelle vendite e nel marketing.\r\n<h3>Laboratori pratici<\/h3>\r\nLe due presentazioni saranno integrate da tre laboratori pratici: Veronika Sallenbach, co-fondatrice StartHub Schaffhausen spiega i vantaggi essenziali del Design Thinking. Oliver Gabor di Lego Serious Play a Teambeschleuniger mostra come i Lego possono anche diventare elementi di costruzione per uno sviluppo aziendale di successo. Samuel Perret, responsabile dell'innovazione e della strategia per la sostenibilit\u00e0 di Milani d&amp;c combina i temi dell'innovazione e della sostenibilit\u00e0 nel suo workshop.\r\n<h3>Klapproth modera<\/h3>\r\nL'evento sar\u00e0 ancora una volta moderato da Stephan Klapproth, che condurr\u00e0 l'evento nel suo solito modo divertente e vivace.\r\n\r\nInformazioni dettagliate sul programma e sui relatori sono disponibili al seguente indirizzo <a href=\"http:\/\/www.marketingarena.ch\/\">qui<\/a> disponibile sul sito web. La registrazione e la prenotazione del numero limitato di biglietti \u00e8 ora possibile anche attraverso il sito web.\r\n\r\n<hr \/>\r\n\r\n<strong>Marketing Arena Schaffhausen <\/strong><strong>2022<\/strong>\r\n\r\n<em>\"Gestione dell'innovazione - la chiave del successo?\", marted\u00ec 3 maggio 2022, a partire dalle 16.00, Pavillon im Park (Park Casino Schaffhausen), ospitato da Swiss Marketing Schaffhausen<\/em>\r\n\r\n<a href=\"http:\/\/www.marketingarena.ch\/\">www.marketingarena.ch<\/a>\r\n\r\n<strong>A proposito dell'evento:<\/strong>\r\n\r\n<em>La Marketing Arena Schaffhausen \u00e8 una piattaforma per lo scambio di conoscenze sui temi del marketing e della comunicazione e si svolge annualmente. L'evento \u00e8 organizzato da Swiss Marketing Schaffhausen, uno dei 28 club regionali dell'associazione professionale svizzera Swiss Marketing. Da quando si \u00e8 tenuto per la prima volta nel 2009, l'evento, che attira circa 180 partecipanti, \u00e8 diventato uno dei principali eventi commerciali nella regione e oltre.<\/em>","protected":false},"excerpt":{"rendered":"<p>Drei interaktive Workshops mit weiteren Experten erg\u00e4nzen die Referate. Moderiert wird der Anlass bereits zum zw\u00f6lften Mal in Folge von Stephan Klapproth. Der Schl\u00fcssel zum Erfolg Alle reden von Innovationen und wollen innovativ sein. Doch wie kann man Innovationen managen? Welche Werkzeuge gibt es? Reichen Kreativit\u00e4t und Mut aus, oder braucht es hierf\u00fcr ein ausgereiftes [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Arena","_yoast_wpseo_metadesc":"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3252,2809],"class_list":["post-12579","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-arena","tag-swiss-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Arena mit Fokus auf Innovationsmanagement - Organisator<\/title>\n<meta name=\"description\" content=\"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Arena mit Fokus auf Innovationsmanagement - Organisator\" \/>\n<meta property=\"og:description\" content=\"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T06:38:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-02T11:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Marketing Arena mit Fokus auf Innovationsmanagement\",\"datePublished\":\"2022-04-19T06:38:24+00:00\",\"dateModified\":\"2022-08-02T11:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/\"},\"wordCount\":462,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\",\"keywords\":[\"Marketing Arena\",\"Swiss Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/\",\"name\":\"Marketing Arena mit Fokus auf Innovationsmanagement - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\",\"datePublished\":\"2022-04-19T06:38:24+00:00\",\"dateModified\":\"2022-08-02T11:01:40+00:00\",\"description\":\"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-04-19\\\/marketing-arena-mit-fokus-auf-innovationsmanagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Arena mit Fokus auf Innovationsmanagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Arena con focus sulla gestione dell'innovazione - Organizzatore","description":"Il tema della gestione dell'innovazione \u00e8 al centro dell'edizione di quest'anno della Marketing Arena Schaffhausen. Claus Martini, CEO di IVF Hartmann AG, e Christian Gut, responsabile marketing del marchio svizzero di sci St\u00f6ckli, illustreranno il significato di innovazione per le loro aziende e il modo in cui implementano con successo i processi di innovazione.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","og_locale":"it_IT","og_type":"article","og_title":"Marketing Arena mit Fokus auf Innovationsmanagement - Organisator","og_description":"Das Thema Innovationsmanagement steht im Zentrum der diesj\u00e4hrigen Marketing Arena Schaffhausen. Claus Martini, CEO der IVF Hartmann AG, und Christian Gut, Marketingchef der Schweizer Skimarke St\u00f6ckli, zeigen auf, was Innovation f\u00fcr ihre Unternehmen bedeutet und wie sie Innovationsprozesse erfolgreich umsetzen.","og_url":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2022-04-19T06:38:24+00:00","article_modified_time":"2022-08-02T11:01:40+00:00","og_image":[{"url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Marketing Arena mit Fokus auf Innovationsmanagement","datePublished":"2022-04-19T06:38:24+00:00","dateModified":"2022-08-02T11:01:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/"},"wordCount":462,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg","keywords":["Marketing Arena","Swiss Marketing"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","url":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/","name":"Marketing Arena con focus sulla gestione dell'innovazione - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#primaryimage"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg","datePublished":"2022-04-19T06:38:24+00:00","dateModified":"2022-08-02T11:01:40+00:00","description":"Il tema della gestione dell'innovazione \u00e8 al centro dell'edizione di quest'anno della Marketing Arena Schaffhausen. Claus Martini, CEO di IVF Hartmann AG, e Christian Gut, responsabile marketing del marchio svizzero di sci St\u00f6ckli, illustreranno il significato di innovazione per le loro aziende e il modo in cui implementano con successo i processi di innovazione.","breadcrumb":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-19\/marketing-arena-mit-fokus-auf-innovationsmanagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Marketing Arena mit Fokus auf Innovationsmanagement"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/12579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=12579"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/12579\/revisions"}],"predecessor-version":[{"id":16157,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/12579\/revisions\/16157"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=12579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=12579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=12579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}