{"id":12625,"date":"2022-04-21T05:34:56","date_gmt":"2022-04-21T03:34:56","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=12625"},"modified":"2022-04-21T05:34:56","modified_gmt":"2022-04-21T03:34:56","slug":"trotz-krisenzeit-nachhaltigkeit-gewinnt-bei-kmu-an-bedeutung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/allgemein\/2022-04-21\/trotz-krisenzeit-nachhaltigkeit-gewinnt-bei-kmu-an-bedeutung\/","title":{"rendered":"Nonostante la crisi: la sostenibilit\u00e0 sta guadagnando importanza tra le PMI"},"content":{"rendered":"<figure id=\"attachment_12626\" aria-describedby=\"caption-attachment-12626\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-full wp-image-12626\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"370\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator-18x10.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator-322x175.jpg 322w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator-643x350.jpg 643w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-1_Organisator-300x163.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-12626\" class=\"wp-caption-text\">Nonostante o a causa dell'attuale periodo di crisi, le PMI si rivolgono sempre pi\u00f9 alla mobilit\u00e0 pi\u00f9 ecologica, per esempio. (Immagine: Unsplash.com)<\/figcaption><\/figure>\n<p>L'attuale momento di crisi non sembra rallentare le tendenze gi\u00e0 iniziate: secondo un recente sondaggio commissionato dall'operatore di piattaforme B2B Visable, pi\u00f9 di due terzi di tutte le aziende (69%) hanno implementato iniziative ambientali e climatiche negli ultimi dodici mesi. Tra le misure, l'ufficio digitale in particolare sta diventando sempre pi\u00f9 prevalente, certamente accelerato dalle necessit\u00e0 della pandemia di Corona. Quasi un terzo (29%) delle PMI intervistate ha fatto sempre pi\u00f9 affidamento sugli home office negli ultimi dodici mesi. Il 26% delle aziende \u00e8 passato a processi senza carta. Circa un quarto delle aziende (23%) ha preferito condurre le proprie riunioni online e un quinto ha ridotto i viaggi di lavoro.<\/p>\n<h3><strong>Nonostante o a causa della crisi: una mobilit\u00e0 pi\u00f9 ecologica<\/strong><\/h3>\n<p>Ci sono anche misure che sono state attuate in modo completamente indipendente dalla pandemia. Per esempio, il 16% delle PMI ha promosso la mobilit\u00e0 ecologica per i propri dipendenti e il 12% ha introdotto veicoli elettrici. Ben l'11% ha cambiato il proprio approvvigionamento energetico in fonti rinnovabili.<\/p>\n<p>Il risultato del sondaggio \u00e8 sorprendente. Dopo tutto, le PMI svizzere stanno lottando da tempo con molte altre sfide. \"Le crisi attuali stanno presentando alle aziende enormi problemi in una grande variet\u00e0 di campi: I costi energetici in forte aumento e le catene di approvvigionamento interrotte sono solo due esempi\", dice il CEO di Visable Peter F. Schmid. \"Tuttavia, questo non rende il tema della sostenibilit\u00e0 meno importante, anzi: soprattutto un periodo di crisi mostra alle aziende che solo una gestione sostenibile e lungimirante in tutti i settori rende le loro aziende a prova di futuro\", spiega Peter F. Schmid.<\/p>\n<figure id=\"attachment_12627\" aria-describedby=\"caption-attachment-12627\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-full wp-image-12627\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator.png\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator.png 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator-18x12.png 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator-263x175.png 263w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator-525x350.png 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/04\/Trotz-Krisenzeit-Nachhaltigkeit-gewinnt-bei-KMU-an-Bedeutung-2_Organisator-300x200.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-12627\" class=\"wp-caption-text\">Fonte: Visibile<\/figcaption><\/figure>\n<p>Il sondaggio \u00e8 stato condotto dall'istituto di ricerche di mercato YouGov tra il 5 e il 10 aprile 2022 220 tra i decisori delle piccole e medie imprese svizzere. Il sondaggio ha avuto luogo in occasione della \"Settimana dei leader per l'azione climatica\". Visable sostiene l'organizzazione \"Leaders for Climate Action (<a href=\"https:\/\/lfca.earth\/de_de\/\">LFCA<\/a>)\" nel suo obiettivo di raggiungere un totale di 100 milioni di persone con informazioni sulla protezione del clima durante la settimana di azione dal 18 al 24 aprile 2022.<\/p>\n<h3><strong>Il lavoro a distanza perde importanza dopo la pandemia<\/strong><\/h3>\n<p>Con la pandemia che dovrebbe placarsi, anche lo slancio per l'attuazione di misure nel settore del lavoro a distanza sembra diminuire: Una percentuale significativamente inferiore di intervistati ha pianificato misure corrispondenti per i prossimi dodici mesi. Tuttavia, nonostante la situazione lavorativa gi\u00e0 radicalmente cambiata a seguito di due anni di pandemia, il 14% vuole ancora espandere ulteriormente il lavoro da casa. Il 13% vuole passare ancora di pi\u00f9 alle riunioni online e il 12% vuole ridurre i viaggi di lavoro. Altre misure come la promozione della mobilit\u00e0 ecologica (14%), il passaggio ai veicoli elettrici (9%) e la conversione dell'approvvigionamento energetico a fonti rinnovabili (10%) rimangono pi\u00f9 o meno invariate nella loro importanza per i prossimi 12 mesi.<\/p>\n<h3><strong>Tendenze simili nel confronto internazionale<\/strong><\/h3>\n<p>Oltre che in Svizzera, il sondaggio online \u00e8 stato condotto anche in Germania (508 partecipanti), Austria (220 partecipanti) e Francia (530 partecipanti). Il confronto tra paesi mostra che la rilevanza della gestione sostenibile non solo non \u00e8 interrotta dalle crisi attuali, ma \u00e8 addirittura in aumento (in modo significativo) in alcune aree: L'importanza della sostenibilit\u00e0 \u00e8 aumentata significativamente o un po' per il 41% delle PMI tedesche intervistate. In Austria, questo \u00e8 il caso del 49% delle PMI. In Francia, \u00e8 ancora il 36%.<\/p>\n<p>Peter F. Schmid commenta: \"Sono lieto di vedere che l'argomento continua a guadagnare importanza nei nostri mercati principali. Al fine di promuovere questo sviluppo, \u00e8 importante per me personalmente aumentare la consapevolezza per un'azione aziendale pi\u00f9 rispettosa del clima e, naturalmente, implementarla nella mia azienda. Ecco perch\u00e9 sono coinvolto in Leaders for Climate Action e come azienda sosteniamo Leaders for Climate Week\".<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.visable.com\/\">Visibile<\/a><\/em><\/p>\n<p>Il post <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\/sustainability\/2022-04-21\/trotz-krisenzeit-nachhaltigkeit-gewinnt-bei-kmu-an-bedeutung\/\">Nonostante la crisi: la sostenibilit\u00e0 sta guadagnando importanza tra le PMI<\/a> \u00e8 apparso per la prima volta su <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\">Organizzatore<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die aktuelle Krisenzeit scheint begonnene Trends nicht zu bremsen: Mehr als zwei Drittel aller Unternehmen (69 Prozent) haben laut einer k\u00fcrzlich durch den B2B-Plattform-Betreiber Visable in Auftrag gegebenen Umfrage in den letzten zw\u00f6lf Monaten Umwelt- und Klimainitiativen umgesetzt. Bei den Massnahmen setzt sich vor allem das digitale Office immer st\u00e4rker durch, sicher beschleunigt durch die [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\/sustainability\/2022-04-21\/trotz-krisenzeit-nachhaltigkeit-gewinnt-bei-kmu-an-bedeutung\/\">Trotz Krisenzeit: Nachhaltigkeit gewinnt bei KMU an Bedeutung<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.organisator.ch\/de\">Organisator<\/a>.<\/p>\n","protected":false},"author":4,"featured_media":12626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Krisenzeit","_yoast_wpseo_metadesc":"Bei 46 Prozent von Schweizer KMU hat der Stellenwert von Nachhaltigkeit trotz Krisenzeit deutlich (18%) oder etwas (28%) zugenommen.","articlekey":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-12625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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