{"id":12849,"date":"2022-05-12T16:10:46","date_gmt":"2022-05-12T14:10:46","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=170965"},"modified":"2022-08-02T11:52:50","modified_gmt":"2022-08-02T09:52:50","slug":"eyeloveyou-neuer-gesamtauftritt-fuer-medics","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-05-12\/eyeloveyou-neuer-gesamtauftritt-fuer-medics\/","title":{"rendered":"eyeloveyou: Nuovo aspetto generale per i medici"},"content":{"rendered":"<img class=\"alignnone wp-image-170980 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/ELY_MDX_Bildwelt_2500x1562px_5-1024x737.jpg\" alt=\"Medici\" width=\"768\" height=\"553\" \/>La nuova presenza sul mercato riflette l'esperienza di Medics nella medicina di laboratorio. I precedenti AG dipartimentali appariranno in futuro in una veste comune.\r\n<h3>Una nuova architettura del marchio<\/h3>\r\neyeloveyou ha utilizzato la precisione del lavoro quotidiano in laboratorio e l'interazione tra i diversi reparti come base per l'architettura del marchio, il rinnovamento del logo e il concetto visivo del nuovo aspetto generale.\r\n\r\nIn stretta collaborazione con il cliente, sono stati sviluppati lo schema di colori, la tipografia, il linguaggio visivo e il concetto di headline, che sono stati poi ripresi in un portale digitale del marchio.\r\n\r\n<img class=\"alignnone wp-image-170981 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/ELY_MDX_Bildwelt_2500x1562px_1-1024x737.jpg\" alt=\"Medici\" width=\"768\" height=\"553\" \/>\r\n<h3>Un mondo di immagini modulari<\/h3>\r\nIl nuovo mondo dell'immagine \u00e8 costituito da elementi modulari che, ispirati al processo di divisione cellulare, possono essere combinati in modo flessibile a seconda dell'area di applicazione. Integra diversi formati e pubblicazioni e viene fornito sul nuovo sito web<a href=\"http:\/\/www.medics.ch\/\">\u00a0<\/a>in forma animata.\r\n<h3>Ampia gamma di misure<\/h3>\r\nLe brochure per i pazienti e i partner, le istruzioni per la manipolazione delle apparecchiature mediche di laboratorio, ma anche i roll-up per le fiere, gli omaggi o la relazione annuale d'impresa appaiono in un look complessivo che riflette l'esperienza di Medics nei servizi di analisi e di laboratorio.\r\n\r\n<img class=\"alignnone wp-image-170982 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/ELY_MDX_Rollups_2500x1390px-1024x569.jpg\" alt=\"Medici\" width=\"768\" height=\"427\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile presso i medici:<\/strong> Felix Ackermann (Responsabile Servizio Clienti e Marketing), Alessandra Decorvet (Marketing). <strong>Responsabile presso eyeloveyou<\/strong>Christoph Merkt (direzione creativa), Alexandra Theiler (screen design), Martin Sautter (video e animazione), Robin Bodmer (ideazione, strategia), Benedikt Lachenmeier (testo), Zoe Bensmann, Oliver Kirschbaum (project management, consulenza). <strong>Programmazione del sito web:<\/strong> Liip. <strong>Fotografia:<\/strong> Mike Niederhauser (Merlin Photography)","protected":false},"excerpt":{"rendered":"<p>Der neue Auftritt am Markt bildet die labormedizinische Expertise von Medics ab. Die bisherigen Abteilungs-AGs erscheinen zuk\u00fcnftig im gemeinsamen Look. Eine neue Markenarchitektur Die Pr\u00e4zision der t\u00e4glichen Arbeit im Labor und das Zusammenspiel der verschiedenen Abteilungen hat eyeloveyou als Grundlage f\u00fcr die Markenarchitektur, den Logo-Refresh und das visuelle Konzept des neue Gesamtauftritts verwendet. In engem [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Medics","_yoast_wpseo_metadesc":"Das Rebranding f\u00fcr Medics wurde von Eyeloveyou schrittweise im Hintergrund vorbereitet und getestet, sodass zum Stichtag s\u00e4mtliche Bereiche bereit, gepr\u00fcft und umgesetzt waren.","articlekey":"","footnotes":""},"categories":[29],"tags":[3242,3241,2851],"class_list":["post-12849","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-eyeloveyou","tag-medics","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eyeloveyou: Neuer Gesamtauftritt f\u00fcr Medics - Organisator<\/title>\n<meta name=\"description\" content=\"Das Rebranding f\u00fcr Medics wurde von Eyeloveyou schrittweise im Hintergrund vorbereitet und getestet, sodass zum Stichtag s\u00e4mtliche Bereiche bereit, gepr\u00fcft und umgesetzt waren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-12\/eyeloveyou-neuer-gesamtauftritt-fuer-medics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eyeloveyou: Neuer Gesamtauftritt f\u00fcr Medics - 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