{"id":13073,"date":"2022-06-01T13:38:24","date_gmt":"2022-06-01T11:38:24","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=13073"},"modified":"2022-07-28T08:12:04","modified_gmt":"2022-07-28T06:12:04","slug":"randstad-award-2022-die-attraktivsten-arbeitgeber","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/human-resources\/2022-06-01\/randstad-award-2022-die-attraktivsten-arbeitgeber\/","title":{"rendered":"Premio Randstad 2022: i datori di lavoro pi\u00f9 attraenti"},"content":{"rendered":"
\"\"
Il Randstad Award 2022 ha premiato ancora una volta il datore di lavoro pi\u00f9 attraente della Svizzera. Quest'anno \u00e8 il produttore di orologi Rolex. (Immagine: Randstad.ch)<\/figcaption><\/figure>\n

Il 31 maggio si \u00e8 svolta la cerimonia di premiazione del Randstad Award 2022, il premio per il datore di lavoro pi\u00f9 attraente della Svizzera. Quest'anno, per la prima volta, il premio, assegnato per la nona volta dal fornitore di servizi per il personale Randstad, si \u00e8 svolto durante l'HR Festival di Zurigo. Oltre alla cerimonia di premiazione, sono stati presentati gli sviluppi inattesi del Randstad Employer Brand Study e sono state discusse le attuali tendenze del talento in un'interessante tavola rotonda.<\/p>\n

Google: ha perso l'aura di datore di lavoro di punta?<\/h3>\n

Nell'elezione del datore di lavoro pi\u00f9 attraente della Svizzera, quest'anno le carte sono state per cos\u00ec dire rimescolate: Google ha potuto essere valutata nuovamente dopo tre anni di permanenza nella Hall of Fame, nella quale era entrata grazie a tre nomination al primo posto nel 2016, 2017 e 2018, e non \u00e8 salita sul podio dei vincitori questa volta con il quarto posto. Davanti al gigante di Internet ci sono le tradizionali aziende svizzere: Il primo posto e quindi il datore di lavoro pi\u00f9 attraente della Svizzera 2022 \u00e8 Rolex. Segue un altro produttore di orologi, Patek Phillippe Geneve, e il produttore di cioccolato Lindt & Spr\u00fcngli al terzo posto. Flughafen Z\u00fcrich AG \u00e8 al quinto posto. Inoltre, dieci nuove aziende sono entrate a far parte della top 20.<\/p>\n

\"Mi aspettavo che la crisi del Covid 19 cambiasse le esigenze dei lavoratori. Anche se a prima vista sembra ovvio, mi ha sorpreso quanto la questione della flessibilit\u00e0 sia al centro dell'agenda dei dipendenti. La mia esperienza dimostra che non solo la flessibilit\u00e0 spaziale, ma anche quella temporale e contrattuale sono diventate molto importanti\", afferma Bernhard H\u00e4nggi, CFO di Randstad Svizzera. Ma anche in tempi di crisi: I fattori pi\u00f9 importanti che influenzano i dipendenti nella scelta del datore di lavoro sono rimasti sostanzialmente stabili negli ultimi nove anni. Stipendi e benefit interessanti, un ambiente di lavoro piacevole, la sicurezza del posto di lavoro e l'equilibrio tra lavoro e vita privata sono rimasti i fattori pi\u00f9 importanti.<\/p>\n

La reputazione del datore di lavoro diventa pi\u00f9 importante<\/h3>\n

Ci sono stati cambiamenti in altre aree. La reputazione \u00e8 il vincitore segreto del Randstad Award 2022; ha acquisito la maggiore importanza nel corso degli anni. \"La reputazione \u00e8 quindi pi\u00f9 importante che mai nella scelta di un datore di lavoro. A causa dell'attuale mercato del lavoro, i talenti potrebbero permettersi di essere pi\u00f9 selettivi\", spiega Susanne Beer, direttore delle risorse umane di Randstad Svizzera. \"Parola chiave employer branding: una maggiore riconoscibilit\u00e0 del nome \u00e8 pi\u00f9 che mai un elemento essenziale per aprire le porte\". Al contrario, sono due i punti che hanno perso maggiore rilevanza: La salute finanziaria di un'azienda e l'uso di nuove tecnologie. \"Il fatto che la sicurezza finanziaria di un'azienda non sia pi\u00f9 considerata cos\u00ec importante potrebbe essere dovuto al fatto che i talenti sono diventati pi\u00f9 sicuri di s\u00e9 per quanto riguarda la possibilit\u00e0 di trovare pi\u00f9 rapidamente un nuovo lavoro\", afferma Susanne Beer. Per quanto riguarda il tema delle ultime tecnologie, anche i partecipanti alla tavola rotonda si sono trovati d'accordo: \"Non \u00e8 pi\u00f9 un fattore decisivo, perch\u00e9 \u00e8 semplicemente diventato un obbligo per le aziende utilizzare la tecnologia, avere una buona infrastruttura ICT\", valuta Bruno Zanella, responsabile delle risorse umane di Flughafen Z\u00fcrich AG.<\/p>\n

Premio Randstad 2022: la Top 20<\/h3>\n

La Randstad Employer Brand Research, uno studio indipendente nel campo dell'employer branding, \u00e8 alla base di ogni classifica. Le aziende non possono chiedere di partecipare, ma vengono selezionate per lo studio in base al numero di dipendenti. Oltre alla classifica delle aziende, i risultati dello studio forniscono informazioni sulle esigenze dei dipendenti e sulle tendenze attuali del mercato.<\/p>\n

    \n
  1. Rolex<\/li>\n
  2. Patek Phillippe Geneve<\/li>\n
  3. Lindt & Spr\u00fcngli<\/li>\n
  4. Google*<\/li>\n
  5. Aeroporto di Zurigo SA<\/li>\n
  6. Gruppo Swatch<\/li>\n
  7. SVIZZERA<\/li>\n
  8. Pilatus Aircraft Works Ltd*<\/li>\n
  9. SBB CFF FFS<\/li>\n
  10. Raiffeisen*<\/li>\n
  11. Cioccolato Frey AG<\/li>\n
  12. Stadler Rail<\/li>\n
  13. Migros<\/li>\n
  14. HP*<\/li>\n
  15. SR Technics*<\/li>\n
  16. Roche*<\/li>\n
  17. Swisscom*<\/li>\n
  18. KPMG*<\/li>\n
  19. Siemens*<\/li>\n
  20. Richemont*<\/li>\n<\/ol>\n

    *Nuovo nella Top 20<\/p>\n

    Fonte: Randstad<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Am 31. Mai fand die Preisverleihung zum attraktivsten Arbeitgeber der Schweiz statt, dem Randstad Award 2022. Die zum 9. Mal durchgef\u00fchrte Vergabe des durch den Personaldienstleister Randstad ausgelobten Awards erfolgte in diesem Jahr erstmals innerhalb des HR Festivals in Z\u00fcrich. Neben der Verleihung des Awards wurden unerwartete Entwicklungen der Randstad Employer Brand Studie pr\u00e4sentiert und […]<\/p>\n","protected":false},"author":4,"featured_media":13074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Randstad Award 2022","_yoast_wpseo_metadesc":"Am 31. 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