{"id":14320,"date":"2022-06-10T15:38:53","date_gmt":"2022-06-10T13:38:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=175340"},"modified":"2022-07-25T15:08:39","modified_gmt":"2022-07-25T13:08:39","slug":"vier-buecher-die-sie-interessieren-koennten-5","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-06-10\/vier-buecher-die-sie-interessieren-koennten-5\/","title":{"rendered":"Quattro libri che potrebbero interessarti"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-175345 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche-Juni-2022-Uebersicht.jpg\" alt=\"Libri\" width=\"1200\" height=\"823\" \/>Progettazione della comunicazione aziendale e delle pubbliche relazioni<\/strong>\r\n\r\n<em>Metodi per la pianificazione strategica, il controllo e la valutazione.<\/em>\r\n<ul>\r\n \t<li>Autore: Nanette Aim\u00e9e Besson<\/li>\r\n \t<li>Editore: utb GmbH, 2021<\/li>\r\n \t<li>Pagine: 291<\/li>\r\n \t<li>ISBN: 97838255480<\/li>\r\n<\/ul>\r\nI cambiamenti nelle aziende devono essere pianificati e comunicati con attenzione, che si tratti di una ristrutturazione o di un nuovo prodotto. Nel suo libro, Nanette Aim\u00e9e Besson presenta gli strumenti pi\u00f9 importanti della comunicazione aziendale, dal briefing alla ricerca e all'ideazione, fino alla presentazione e alla valutazione. Oltre ai metodi classici, guarda anche alle tecniche e alle tendenze pi\u00f9 recenti. Un manuale scientificamente valido e allo stesso tempo piacevolmente orientato alla pratica per tutti coloro che si occupano di PR e marketing.\r\n\r\n<img class=\"aligncenter size-full wp-image-175343\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-Unternehmenskommunikation-und-PR-konzipieren.jpg\" alt=\"Libri\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Guida pratica all'intelligenza artificiale nel marketing e nelle vendite<\/strong>\r\n\r\n<em>Esempi, concetti e casi d'uso.<\/em>\r\n<ul>\r\n \t<li>Autore: Laurenz Wuttke<\/li>\r\n \t<li>Editore: Springer Gabler, 2021<\/li>\r\n \t<li>Pagine: 244<\/li>\r\n \t<li>ISBN: 9783658356255<\/li>\r\n<\/ul>\r\nIl marketing basato sull'intelligenza artificiale consente di indirizzare i clienti in modo personalizzato e di utilizzare la pubblicit\u00e0 in modo altamente mirato. Laurenz Wuttke spiega in dettaglio nel suo libro cosa \u00e8 possibile fare con l'IA nel marketing. Un esempio tra i tanti \u00e8 il calcolo delle probabilit\u00e0 di acquisto. L'autore entra nei dettagli del background tecnologico e del suo funzionamento. In confronto, egli abbozza i vantaggi pratici in modo piuttosto approssimativo. Tuttavia, alcuni esempi pratici sono utili. Nel complesso, un libro che offre una buona visione del potenziale dell'IA nel marketing e nelle vendite.\r\n\r\n<img class=\"aligncenter size-full wp-image-175344\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Praxisleitfaden-fuer-kuenstliche-Intelligenz-in-Marketing-und-Lesetipps-Werbewoche.ch-Vertrieb.jpg\" alt=\"Libri\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>AQ<\/strong>\r\n\r\n<em>Perch\u00e9 l'adattabilit\u00e0 \u00e8 la competenza futura pi\u00f9 importante.<\/em>\r\n<ul>\r\n \t<li>Autore: Carl Naughton<\/li>\r\n \t<li>Editore: GABAL, 2022<\/li>\r\n \t<li>Pagine: 212<\/li>\r\n \t<li>ISBN: 9783967390964<\/li>\r\n<\/ul>\r\nNel nostro mondo del lavoro in rapida evoluzione, l'adattabilit\u00e0 \u00e8 un'abilit\u00e0 fondamentale. \u00c8 ancora pi\u00f9 importante di un alto quoziente intellettivo o di un'intelligenza emotiva, afferma Carl Naughton. Mostra come diventare pi\u00f9 adattabili, pi\u00f9 flessibili, creativi e innovativi. I suoi consigli non sono del tutto nuovi, ma sono supportati da numerosi studi e aneddoti tratti dalla vita lavorativa quotidiana. Lo stile enfaticamente rilassato pu\u00f2 non piacere a tutti, ma dal libro si possono comunque trarre alcuni consigli preziosi.\r\n\r\n<img class=\"aligncenter size-full wp-image-175341\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-AQ.jpg\" alt=\"Libri\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Potenziato<\/strong>\r\n\r\n<em>Come le aziende motivano ogni dipendente a raggiungere risultati straordinari.<\/em>\r\n<ul>\r\n \t<li>Autore: Marty Cagan e Chris Jones<\/li>\r\n \t<li>Editore: Wiley-VCH, 2022<\/li>\r\n \t<li>Pagine: 376<\/li>\r\n \t<li>ISBN: 9783527510870<\/li>\r\n<\/ul>\r\nQual \u00e8 il segreto del successo delle aziende eccellenti? Per Marty Cagan e Chris Jones non ci sono dubbi: product manager forti e team di prodotto che agiscono sotto la propria responsabilit\u00e0 fanno la differenza. Spiegano in modo dettagliato e appassionato perch\u00e9 la libert\u00e0 e la vera responsabilit\u00e0 sono essenziali per lo sviluppo di prodotti davvero validi. Nel farlo, chiariscono inequivocabilmente una cosa: molto pi\u00f9 importanti dei singoli top performer sono l'entusiasmo generale, l'apertura e la collaborazione fiduciosa.\r\n\r\n<img class=\"aligncenter size-full wp-image-175342\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-empowered.jpg\" alt=\"Libri\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Unternehmenskommunikation und PR konzipieren Methoden zur strategischen Planung, Steuerung und Evaluation. Autor: Nanette Aim\u00e9e Besson Verlag: utb GmbH, 2021 Seiten: 291 ISBN: 9783825255480 Ver\u00e4nderungen in Unternehmen m\u00fcssen sorgf\u00e4ltig geplant und kommuniziert werden \u2013 egal ob es um eine Restrukturierung oder um ein neues Produkt geht. Nanette Aim\u00e9e Besson stellt in ihrem Buch die wichtigsten Instrumente [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947],"class_list":["post-14320","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-06-10\/vier-buecher-die-sie-interessieren-koennten-16\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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