{"id":15399,"date":"2022-06-21T16:51:17","date_gmt":"2022-06-21T14:51:17","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=179082"},"modified":"2022-07-25T12:21:50","modified_gmt":"2022-07-25T10:21:50","slug":"fuer-barrierefreiheit-google-stellt-in-cannes-playbook-fuer-inklusives-marketing-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-06-21\/fuer-barrierefreiheit-google-stellt-in-cannes-playbook-fuer-inklusives-marketing-vor\/","title":{"rendered":"Per l'accessibilit\u00e0: Google presenta a Cannes un manuale per il marketing inclusivo"},"content":{"rendered":"<img class=\"alignnone wp-image-179084 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Op-ed_Hero_CODA_Splash_1pqAb32.max-1000x1000-1.png\" alt=\"Playbook di Cannes\" width=\"1000\" height=\"562\" \/>Google, in qualit\u00e0 di primo partner ufficiale dei Cannes Lions per l'accessibilit\u00e0, presenta un Playbook per la progettazione di marketing accessibile. Questa guida dettagliata fa parte del kit di strumenti di marketing esteso \"<a href=\"https:\/\/prfact.us2.list-manage.com\/track\/click?u=72eb0517e4b8aa98da12be40a&amp;id=e8727f6ac7&amp;e=36a6ed9905\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/prfact.us2.list-manage.com\/track\/click?u%3D72eb0517e4b8aa98da12be40a%26id%3De8727f6ac7%26e%3D36a6ed9905&amp;source=gmail&amp;ust=1655908505669000&amp;usg=AOvVaw3Uli2zISAzlQ6vF6hwPqaP\">All In<\/a>\" ed \u00e8 stata prodotta in collaborazione con esperti di inclusione della disabilit\u00e0 come Disability:IN e LaVant Consulting, e sostenuta da influenti organizzazioni del settore come l'American Association of Ad Agencies e l'Ad Council. Il manuale \u00e8 disponibile gratuitamente.\r\n\r\nGoogle afferma: \"Mentre molto \u00e8 gi\u00e0 stato fatto nel settore pubblicitario in termini di marketing inclusivo rispetto a diversi generi e comunit\u00e0, c'\u00e8 ancora molto da fare in termini di rappresentazione delle persone con disabilit\u00e0: In molti spot pubblicitari, le persone con disabilit\u00e0 non appaiono affatto, o sono ridotte esclusivamente alla loro disabilit\u00e0, o molte pubblicit\u00e0 non sono accessibili alle persone con problemi di vista o di udito, per esempio\".\r\n\r\n<hr \/>\r\n\r\n<em>Ulteriori informazioni sull'argomento nella sezione <a href=\"https:\/\/blog.google\/intl\/de-de\/unternehmen\/inside-google\/handbuch-inklusives-marketing\/\">Google Blogpost di Lorraine Twohill<\/a><\/em>","protected":false},"excerpt":{"rendered":"<p>Google stellt als erster offizieller Partner der Cannes Lions f\u00fcr Barrierefreiheit ein Playbook f\u00fcr die Gestaltung von barrierefreiem Marketing vor. Dieses ausf\u00fchrliche Handbuch ist Teil des erweiterten Marketing-Toolkits \u201eAll In\u201d und wurde in Zusammenarbeit mit Expert:innen f\u00fcr die Inklusion von Menschen mit Behinderungen wie Disability:IN und LaVant Consulting erstellt und von einflussreichen Branchenorganisationen wie der [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cannes","_yoast_wpseo_metadesc":"Google stellt als erster offizieller Partner der Cannes Lions f\u00fcr Barrierefreiheit ein Playbook f\u00fcr die Gestaltung von barrierefreiem Marketing vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2991,3087,2992,3086,2993],"class_list":["post-15399","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-barrierefreiheit","tag-cannes","tag-cannes-lions-festival","tag-cannes-playbook","tag-inklusion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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