{"id":15459,"date":"2022-06-27T08:42:49","date_gmt":"2022-06-27T06:42:49","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=15459"},"modified":"2022-06-27T08:42:49","modified_gmt":"2022-06-27T06:42:49","slug":"30-ausgabe-der-it-fachmesse-topsoft-beendet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/operational-excellence\/2022-06-27\/30-ausgabe-der-it-fachmesse-topsoft-beendet\/","title":{"rendered":"Si conclude la 30a edizione della fiera IT topsoft"},"content":{"rendered":"
\"\"
La 30a edizione della fiera IT topsoft ha presentato un programma vario, ma ha contato relativamente pochi visitatori. (Immagine: Thomas Berner)<\/figcaption><\/figure>\n

Il 22\/23 giugno 2022, la fiera IT topsoft ha riaperto le sue porte dopo una pausa di due anni da Corona. Nell'Umwelt Arena Spreitenbach, fornitori, utenti ed esperti hanno potuto incontrarsi dal vivo e scambiare informazioni sulle ultime tendenze della digitalizzazione. \"Dopo la lunga interruzione, \u00e8 davvero bello organizzare un evento come questo\", ha dichiarato il direttore della fiera Cyrill Schmid alla vigilia della fiera. In effetti, molti espositori hanno suonato lo stesso clamore, sottolineando l'importanza dell'incontro personale con i clienti. Tuttavia, l'impressione soggettiva sul sito era un po' diversa: il numero di visitatori sembrava pi\u00f9 scarso rispetto al passato. Ci\u00f2 \u00e8 stato confermato anche dalle conversazioni con diversi espositori. Avrebbero voluto vedere pi\u00f9 affari. Ma la qualit\u00e0 delle (poche) discussioni \u00e8 stata elevata. \"Abbiamo la prospettiva di almeno un progetto concreto. Se questo si realizzer\u00e0, la nostra presenza in fiera sar\u00e0 gi\u00e0 stata proficua\", ha dichiarato Urs Amrein, Marketing Manager di Opacc, uno dei maggiori espositori di quest'anno.<\/p>\n

Potenziale informativo scarsamente utilizzato<\/strong><\/h3>\n

L'Umwelt Arena Schweiz ha offerto un ambiente attraente e moderno per la fiera IT di quest'anno. I visitatori hanno assistito a un programma completo all'insegna del motto \"Digitalizzazione. In diretta. Calcestruzzo\". Dalle soluzioni aziendali complete alle applicazioni speciali per il marketing, la finanza, la produzione o la logistica, sono state coperte molte aree tematiche. I workshop e le presentazioni di accompagnamento hanno trasmesso conoscenze pratiche su argomenti quali l'automazione dei processi, l'e-commerce, i social media, il marketing online e altro ancora. Il tema della protezione dei dati ha riscosso particolare interesse con la presentazione di Nicole Beranek Zanon, partner di H\u00e4rting Rechtsanw\u00e4lte. In confronto, il pubblico delle altre presentazioni era piuttosto scarso. Il direttore della fiera Cyrill Schmid era visibilmente deluso: \"Trovo frustrante che la gente prenoti un biglietto e poi non si presenti. \u00c8 davvero un peccato, perch\u00e9 \u00e8 sempre pi\u00f9 raro trovare tanta conoscenza informatica riunita in un unico luogo a condizioni cos\u00ec favorevoli.<\/p>\n

fiera topsoft, per la trentesima volta<\/strong><\/h3>\n

Il fatto che la fiera topsoft IT si svolgesse per la trentesima volta si \u00e8 quasi perso nella confusione. In questo modo ha superato tutti gli altri eventi informatici simili in patria e all'estero. Cyrill Schmid non nasconde la ricetta del successo: \"Ci concentriamo sulle esigenze dei fornitori e mettiamo al centro il dialogo con gli utenti. La fiera \u00e8 inserita nella nostra rete di informazioni, attiva tutto l'anno, che comprende eventi dal vivo, social media, stampa e canali online.\" L'anniversario \u00e8 stato poi celebrato in modo dignitoso all'aperitivo della fiera il 22 giugno.<\/p>\n

E poi? Gli organizzatori hanno affermato che, nonostante il successo sopra menzionato, la fiera topsoft IT necessita di un ulteriore sviluppo concettuale. Non \u00e8 chiaro in quale direzione si debba andare. Ma le idee non mancano e il bisogno di informazioni sulla digitalizzazione \u00e8 ancora alto.<\/p>\n

www.topsoft.ch<\/em><\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Am 22.\/23. Juni 2022 \u00f6ffnete die IT-Fachmesse topsoft nach zweij\u00e4hriger Corona-Pause wieder die Tore. In der Umwelt Arena Spreitenbach konnten sich Anbieter, Anwender und Experten live begegnen und \u00fcber die neuesten Trends der Digitalisierung austauschen. \u00abNach dem langen Unterbruch f\u00fchlt es sich richtig gut an, eine solche Veranstaltung durchzuf\u00fchren\u00bb, sagte Messeleiter Cyrill Schmid im Vorfeld […]<\/p>\n","protected":false},"author":4,"featured_media":15460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"IT-Fachmesse topsoft","_yoast_wpseo_metadesc":"Am 22.\/23. Juni 2022 fand zum nunmehr dreissigsten Mal die IT-Fachmesse topsoft statt. Ein vielf\u00e4ltiges Programm erwartete die Besucher.","articlekey":"","footnotes":""},"categories":[27,582],"tags":[193,287,482],"class_list":["post-15459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","category-operational-excellence","tag-fachkongressfachmesse","tag-itbusiness-software","tag-topsoft"],"acf":[],"yoast_head":"\n30. Ausgabe der IT-Fachmesse topsoft beendet - Organisator<\/title>\n<meta name=\"description\" content=\"Am 22.\/23. Juni 2022 fand zum nunmehr dreissigsten Mal die IT-Fachmesse topsoft statt. 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