{"id":15462,"date":"2022-06-27T10:51:45","date_gmt":"2022-06-27T08:51:45","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=179943"},"modified":"2022-07-23T16:14:45","modified_gmt":"2022-07-23T14:14:45","slug":"nachhaltige-swisscom-ueber-1-million-alt-handys-gesammelt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-06-27\/nachhaltige-swisscom-ueber-1-million-alt-handys-gesammelt\/","title":{"rendered":"Swisscom sostenibile: raccolti oltre 1 milione di vecchi cellulari"},"content":{"rendered":"Il CEO di Swisscom Christoph Aeschlimann annuncia oggi anche una nuova pietra miliare nell'ambito dell'economia circolare: entro giugno 2022, i clienti di Swisscom avranno raggiunto i seguenti risultati dall'inizio del programma di economia circolare Aiuto mobile<\/a>\u00a0ha restituito un milione di vecchi elettrodomestici nel 2012.\r\n\r\n\"La Svizzera pu\u00f2 essere orgogliosa\", afferma Monika Wojcik, responsabile dei progetti speciali di World Finance. \"Swisscom ha raggiunto un risultato che non ha eguali a livello internazionale. Non solo \u00e8 passata completamente all'elettricit\u00e0 rinnovabile proveniente dalla Svizzera, ma ha anche ridotto il suo fabbisogno energetico totale di 80%. Entro il 2025, inoltre, l'azienda sar\u00e0 neutrale dal punto di vista climatico in tutti i suoi aspetti, dalle catene di approvvigionamento agli spostamenti dei dipendenti. Inoltre, mira a recuperare 1 milione di tonnellate di CO2 in pi\u00f9 rispetto al consumo. Questo solleva l'intero Paese\".\r\n

Apprezzamento per la tabella di marcia verso la neutralit\u00e0 climatica<\/strong><\/h3>\r\nCon i lanci del 2019 del\u00a0Premi per la sostenibilit\u00e0<\/a>\u00a0la rivista World Finance Magazine premia le aziende che si impegnano ad attuare misure ambientali, sociali e di governance (ESG) significative e che cercano continuamente di migliorare i propri sforzi di sostenibilit\u00e0. La giuria ha riconosciuto in particolare l'allineamento di Swisscom con l'Accordo di Parigi, il suo contributo ai 17 Obiettivi di Sviluppo Sostenibile (SDGs) e la sua strategia olistica di sostenibilit\u00e0. La giuria ha riconosciuto le pratiche aziendali e l'etica di Swisscom, la sua leadership nella definizione di un'ambiziosa strategia di sostenibilit\u00e0 nel settore delle telecomunicazioni e l'emissione dei Green Bond per promuovere i progressi sostenibili e tecnologici. Swisscom non si assume solo la responsabilit\u00e0 per l'ambiente, ma anche per le persone. Secondo la valutazione della giuria, ci\u00f2 \u00e8 stato dimostrato soprattutto durante la pandemia.\r\n

1 milione di telefoni cellulari finanzia 5 milioni di pasti<\/strong><\/h3>\r\n\"Il premio \u00e8 un meraviglioso riconoscimento della nostra governance aziendale sostenibile e responsabile\", afferma il CEO Christoph Aeschlimann. \"Ma vorrei ringraziare soprattutto i nostri clienti per il loro impegno sostenibile: pochi giorni fa, in un negozio Swisscom di Berna \u00e8 stato consegnato il milionesimo cellulare raccolto per Mobile Aid. Nell'ambito del programma Mobile Aid, clienti e non clienti possono donare i loro vecchi smartphone per una buona causa.\r\n\r\n\"Il ricavato di un milione di telefoni cellulari raccolti ha gi\u00e0 finanziato 5 milioni di pasti per i bambini bisognosi\", spiega Aeschlimann. Si stima che in Svizzera ci siano ancora otto milioni di vecchi telefoni cellulari inutilizzati. Il loro valore materiale supera facilmente i 60 milioni di franchi svizzeri. Il ricavato della rivendita dei telefoni cellulari usati e del corretto riciclaggio dei vecchi dispositivi va a beneficio di SOS Villaggi dei Bambini Svizzera.\r\n\r\nSoprattutto in considerazione della scarsit\u00e0 di risorse naturali, anche il materiale ottenuto dal riciclo \u00e8 molto prezioso. Dopo tutto, le terre rare necessarie per la produzione di nuovi telefoni cellulari provengono da tutto il mondo. Grazie a Mobile Aid, Swisscom attinge a una risorsa del proprio Paese che, grazie al riciclaggio, crea anche posti di lavoro a bassa soglia e a carattere sociale.","protected":false},"excerpt":{"rendered":"

Auch im Bereich Kreislaufwirtschaft verk\u00fcndet Swisscom-CEO Christoph Aeschlimann heute einen neuen Meilenstein \u2013 bis Juni 2022 haben Swisscom Kundinnen und Kunden seit Beginn des Kreislaufwirtschafts-Programms Mobile Aid\u00a0im Jahr 2012 eine Million alte Ger\u00e4te zur\u00fcckgebracht. \u00abDie Schweiz kann stolz sein\u00bb, sagt Monika Wojcik, Head of Special Projects bei World Finance. \u00abDenn Swisscom hat etwas geschafft, das [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swisscom","_yoast_wpseo_metadesc":"Das Magazin World Finance hat Swisscom zur \u00abMost Sustainable Company in the Telecommunication Industry 2022\u00bb gew\u00e4hlt.","articlekey":"","footnotes":""},"categories":[29],"tags":[3079,3080,2962],"class_list":["post-15462","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-handys-gesammelt","tag-nachhaltige","tag-swisscom"],"acf":[],"yoast_head":"\nNachhaltige Swisscom: \u00dcber 1 Million Alt-Handys gesammelt - 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