{"id":15529,"date":"2022-06-30T17:28:59","date_gmt":"2022-06-30T15:28:59","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=181136"},"modified":"2022-07-23T15:38:31","modified_gmt":"2022-07-23T13:38:31","slug":"clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-06-30\/clou-gestaltet-digitalen-auftritt-fuer-belarosa-chalet\/","title":{"rendered":"Clou progetta la presenza digitale di BelArosa Chalet"},"content":{"rendered":"<img class=\"aligncenter wp-image-181141 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/>\r\n\r\nNel centro di Arosa, entro l'inverno 2024\/25, verr\u00e0 costruito un nuovo tipo di hotel, pi\u00f9 precisamente dieci chalet riuniti sotto lo stesso tetto. Lo Chalet BelArosa combina l'accogliente sensazione dello chalet con infrastrutture eccezionali e un servizio orientato alle esigenze. La concretezza, la libert\u00e0, lo spazio e il tempo fanno parte del lusso personale.\r\n\r\nL'hotel verr\u00e0 allestito gi\u00e0 oggi e sar\u00e0 accessibile attraverso un <a href=\"http:\/\/www.belarosa-chalet.ch\/\" rel=\"noopener\">Sito web<\/a> suscitare il desiderio. A parte una fossa di scavo profonda 22 metri, per\u00f2, al momento non si vede nulla. Come \u00e8 possibile suscitare emozioni e non limitarsi a comunicare fatti, cifre e status quo?\r\n\r\nIspirandosi ai tradizionali manifesti turistici di Arosa, che gi\u00e0 pi\u00f9 di 50 anni fa erano in grado di attirare gli appassionati di aria d'alta quota e di sport invernali nell'idilliaco villaggio di montagna, l'agenzia ha deciso di realizzare un'introduzione emozionale con illustrazioni in moderno stile Art D\u00e9co. Scorrendo, l'utente si immerge nel mondo dello chalet e viene guidato attraverso le varie stanze con delicate animazioni. Le illustrazioni intendono trasmettere gli stati d'animo desiderabili, cos\u00ec come saranno vissuti in futuro nello Chalet BelArosa.<img class=\"aligncenter wp-image-181137 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_01_komp.gif\" alt=\"Chalet BelArosa\" width=\"1440\" height=\"960\" \/> <img class=\"aligncenter wp-image-181138 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02_komp.gif\" alt=\"Chalet BelArosa\" width=\"1440\" height=\"960\" \/>\r\n\r\nUn ruolo importante nel posizionamento dell'hotel \u00e8 stato lo sviluppo dello scopo: \"Ripensiamo il lusso\". Dai rubinetti dorati alla messa in scena della natura e dei quattro elementi che attraversano l'hotel, unico nel suo genere. Da \"C'\u00e8 qualcos'altro che possiamo fare per lei?\" a \"Disturbiamo solo se richiesto\". Nelle altre pagine, la filosofia, i punti salienti, gli approfondimenti sui singoli chalet, oltre a un blog in cui si possono osservare i progressi della costruzione e raccontare le storie che ruotano attorno a questo spettacolare edificio. Esiste anche la possibilit\u00e0 di prenotare in anticipo.\r\n\r\nIl lancio del sito web, realizzato con Webflow.com, sar\u00e0 seguito in una prima fase da una campagna di affissione locale rivolta agli ospiti estivi di Arosa, accompagnata da cartoline, teli da mare e altri omaggi su cui saranno riportate le illustrazioni.<img class=\"aligncenter wp-image-181142 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_02.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181143 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_03.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181144 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_04.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181139 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_05.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/> <img class=\"aligncenter wp-image-181140 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/CLOU_BelArosa-Chalet_Visuals_Web_06.jpg\" alt=\"Chalet BelArosa\" width=\"1200\" height=\"801\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Cliente:<\/strong>\u00a0Urs Kasper (Kasper &amp; Son).\u00a0<strong>Responsabile dell'agenzia pubblicitaria Clou:<\/strong>\u00a0Albi Christen (strategia e direzione creativa), Marcel Huwiler (direzione artistica), Fabian Gubelmann (design e sviluppo web). <strong>Partner esterni:<\/strong> Mads Berg (illustrazione), Jessica Heller (testo).","protected":false},"excerpt":{"rendered":"<p>Mitten in Arosa entsteht bis Winter 2024\/25 ein neuartiges Hotel \u2013 genauer gesagt zehn Chalets vereint unter einem Dach. Das BelArosa Chalet verbindet das heimelige Chaletgef\u00fchl mit ausserordentlicher Infrastruktur und bed\u00fcrfnisorientiertem Service. Bodenst\u00e4ndigkeit, Freiheit, Raum und Zeit geh\u00f6ren zum ganz pers\u00f6nlichen Luxus. Bereits heute soll das Hotel inszeniert werden\u00a0und \u00fcber eine Website Begehren wecken. Abgesehen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BelArosa Chalet","_yoast_wpseo_metadesc":"Luxus neu gedacht und inszeniert. Die Luzerner Agentur Clou hat f\u00fcr das neu entstehende BelArosa Chalet eine Website im Art-Deco-Stil erarbeitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3068,3011,3012],"class_list":["post-15529","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-belarosa-chalet","tag-clou","tag-hotels-reisen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clou gestaltet digitalen Auftritt f\u00fcr BelArosa Chalet - Organisator<\/title>\n<meta name=\"description\" content=\"Luxus neu gedacht und inszeniert. 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