{"id":16388,"date":"2022-08-09T11:15:38","date_gmt":"2022-08-09T09:15:38","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=16761"},"modified":"2024-11-19T13:59:19","modified_gmt":"2024-11-19T12:59:19","slug":"innovative-produkte-durch-kooperation-auf-augenhoehe","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/operational-excellence\/2022-08-09\/innovative-produkte-durch-kooperation-auf-augenhoehe\/","title":{"rendered":"Prodotti innovativi grazie alla cooperazione ad altezza d'uomo"},"content":{"rendered":"
\"Struttura-Impresa-Ecosistema\"\r\n
Struttura-Business-Ecosistema: insieme verso una proposta di valore incentrata sul cliente e trasversale a tutti i settori. (Immagine: Fraunhofer IPA)<\/figcaption>\r\n<\/figure>\r\n

La digitalizzazione sta cambiando radicalmente l'economia. Poich\u00e9 mette in rete prodotti e servizi, stanno emergendo nuovi modelli aziendali e organizzativi. Ma \u00e8
\r\ncambia anche il comportamento degli utenti e la comprensione dei benefici (valore aggiunto percepito) dei clienti. I clienti vogliono nuove soluzioni, di solito pi\u00f9 complete. Le aziende devono reagire al rapido cambiamento per non finire ai margini. Sono costrette a offrire servizi al di fuori del loro core business. Spesso i servizi esterni al settore devono essere inclusi in un'offerta di sistema competitiva e orientata al cliente.<\/p>\r\n

Concorrenza di nuovi operatori laterali<\/h3>\r\n

Anche l'ingegneria meccanica risente del processo di trasformazione digitale. Non \u00e8 solo che le catene del valore tradizionali stanno perdendo
\r\nLe aziende si trovano anche ad affrontare la concorrenza di fonti inaspettate, da parte di nuovi operatori laterali. Una via d'uscita \u00e8 la cooperazione di pi\u00f9 aziende che hanno obiettivi diversi o che addirittura coprono settori diversi. Insieme sono in grado di portare sul mercato prodotti e servizi completamente nuovi. Per offrire una gamma di sistemi per terapie cellulari individuali, un'azienda che produce macchine per l'industria farmaceutica potrebbe unire le forze con diversi partner: ad esempio, con specialisti in diagnostica cellulare, con esperti in affari regolatori in campo medico o con produttori di farmaci e con esperti in soluzioni analitiche basate sull'intelligenza artificiale. In questo modo, dalle diverse competenze nasce un prodotto innovativo.<\/p>\r\n

La cooperazione richiede una nuova cultura aziendale<\/h3>\r\n

Il white paper riassume i risultati di uno studio sul tema degli ecosistemi aziendali condotto con 16 ingegneri meccanici e i risultati della tesi di laurea di Richard E. Geitner.
\r\nper la progettazione di BES strutturali insieme. Si dimostra perch\u00e9 la formazione di un BES strutturale, soprattutto in connessione con un coerente orientamento al cliente delle aziende, \u00e8 un'opzione strategica di un sistema di creazione di valore altamente flessibile per offerte innovative di valore e di sistema intersettoriali. Vengono affrontate le opportunit\u00e0 e le caratteristiche specifiche di questa forma di cooperazione.<\/p>\r\n

Inoltre, illustra la procedura di base per la progettazione di una cooperazione corrispondente. Tuttavia, il BES strutturale richiede una nuova cultura aziendale.
\r\nFinora, le cooperazioni sono per lo pi\u00f9 strutturate verticalmente: Una societ\u00e0 stabilisce la direzione, le altre lavorano per raggiungerla. Il nuovo tipo di cooperazione si basa sull'uguaglianza. Ogni partecipante d\u00e0 un contributo sostanziale al prodotto comune e tutti i partecipanti ne traggono beneficio.<\/p>\r\n

Nonostante i rischi: I vantaggi superano i rischi<\/h3>\r\n

Naturalmente, la cooperazione ad altezza d'uomo comporta anche dei rischi. Gli imprenditori devono superare la diffidenza verso le altre aziende. Non devono temere che il loro know-how finisca nelle mani sbagliate o che vengano sfruttati da presunti partner. Nel complesso, tuttavia, i vantaggi superano i rischi. Non solo sono in grado di offrire prodotti innovativi e di rispondere in modo molto flessibile alle mutevoli esigenze dei clienti. Anche gli investimenti vengono dimezzati, o addirittura eliminati del tutto se il partner possiede gi\u00e0 il know-how necessario. Anche le aziende di ingegneria meccanica che hanno partecipato allo studio vedono questi vantaggi. Oltre il 90% ritiene che le offerte congiunte siano \"sempre pi\u00f9 rilevanti\".<\/p>\r\n

Fonte: Istituto Fraunhofer per l'ingegneria della produzione e l'automazione IPA<\/a><\/em><\/p>\n

Questo articolo \u00e8 apparso originariamente su m-q.ch - https:\/\/www.m-q.ch\/de\/innovative-produkte-durch-kooperation-auf-augenhoehe\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Digitalisierung ver\u00e4ndert die Wirtschaft grundlegend. Weil sie Produkte und Dienstleistungen vernetzt, entstehen neue Gesch\u00e4fts- und Organisationsmodelle. Aber sie ver\u00e4ndert auch das Nutzerverhalten und das Nutzenverst\u00e4ndnis (empfundener Mehrwert) der Kunden. Die Kunden w\u00fcnschen neue, meist umfassendere L\u00f6sungen. Unternehmen m\u00fcssen auf den raschen Wandel reagieren, um nicht im Abseits zu landen. Sie sind gezwungen, auch Leistungen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Struktur-Business-Ecosystem","_yoast_wpseo_metadesc":"Struktur-Business-Ecosysteme bieten kundenzentrierte, branchen\u00fcbergreifende L\u00f6sungen. Erfahren Sie mehr \u00fcber ihre Vorteile und Herausforderungen.","articlekey":"","footnotes":""},"categories":[582],"tags":[3320,156,274,313,4772],"class_list":["post-16388","post","type-post","status-publish","format-standard","hentry","category-operational-excellence","tag-business-ecosystem","tag-digitalisierung","tag-innovation","tag-kooperation","tag-kundenorientierung"],"acf":[],"yoast_head":"\nInnovative Produkte durch Kooperation auf Augenh\u00f6he - Organisator<\/title>\n<meta name=\"description\" content=\"Struktur-Business-Ecosysteme bieten kundenzentrierte, branchen\u00fcbergreifende L\u00f6sungen. 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