{"id":16466,"date":"2022-08-12T11:31:21","date_gmt":"2022-08-12T09:31:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=184261"},"modified":"2024-11-22T08:40:52","modified_gmt":"2024-11-22T07:40:52","slug":"emotionales-marketinginstrument-hotel-mamma-setzt-auf-video","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-08-12\/emotionales-marketinginstrument-hotel-mamma-setzt-auf-video\/","title":{"rendered":"Strumento di marketing emozionale: l'Hotel Mamma si affida al video"},"content":{"rendered":"<p><img class=\"alignnone wp-image-184262 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood.jpg\" sizes=\"(max-width: 956px) 100vw, 956px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood.jpg 956w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-600x336.jpg 600w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-768x431.jpg 768w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-18x10.jpg 18w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-312x175.jpg 312w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-624x350.jpg 624w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-920x516.jpg 920w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Hotel-Mamma-Motionfood-300x168.jpg 300w\" alt=\"Albergo Mamma\" width=\"956\" height=\"536\" \/><\/p>\r\n<p>L'italianit\u00e0 \u00e8 celebrata all'Hotel Mamma con la sua Osteria. Invece di un menu, c'\u00e8 un menu di 5 portate che cambia ogni giorno, basato su vecchie ricette e ingredienti freschi. L'obiettivo \u00e8 quello di rivolgersi agli intenditori che amano prendersi tutto il tempo necessario per gustare un pasto italiano genuino e prolungato in un'atmosfera accogliente.<\/p>\r\n<p>Il nuovo filmato \u00e8 un'introduzione al sito web e ha lo scopo di presentare l'attivit\u00e0 e soprattutto lo speciale concetto di ristorante - per gli ospiti che non conoscono ancora l'hotel. Inoltre, Hotel Mamma si affida a diversi video brevi e tematici su Facebook e Instagram.<\/p>\r\n<p>\"Abbiamo gi\u00e0 utilizzato con successo il filmato girato nel 2016 come introduzione al nostro sito web. Trasmetteva emotivamente ci\u00f2 che gli ospiti possono aspettarsi da noi\", afferma il proprietario Charles Brun. \"Volevamo superare tutto questo con una nuova produzione video che fosse ancora pi\u00f9 significativa e spiegasse il nostro concetto unico. Come per le prime riprese, abbiamo contattato la Motionfood di Zurigo-Schlieren. Il nuovo video per il sito web e i social media \u00e8 stato creato in modo semplice e veloce. Siamo molto soddisfatti del risultato e ora lo utilizzeremo per i nostri canali di marketing.<\/p>\r\n<p><iframe title=\"Hotel Mamma Osteria - Tradizione, Stile e Passione\" src=\"https:\/\/player.vimeo.com\/video\/738362049?h=f1f860b5c7&amp;dnt=1&amp;app_id=122963\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><iframe title=\"Hotel Mamma | Sneak Peak Teaser\" src=\"https:\/\/player.vimeo.com\/video\/720665995?h=abbab383be&amp;dnt=1&amp;app_id=122963\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<hr \/>\r\n<h2>Motionfood: perch\u00e9 un hotel ha bisogno di un video<\/h2>\r\n<ul>\r\n\t<li><strong>Grandi sentimenti<\/strong>L'ambiente e lo stato d'animo possono essere trasmessi molto meglio in un film che attraverso foto e testi.<\/li>\r\n\t<li><strong>Pi\u00f9 informazioni<\/strong>Pochi secondi di filmato trasmettono pi\u00f9 informazioni di dieci o pi\u00f9 immagini.<\/li>\r\n\t<li><strong>Differenziazione chiara<\/strong>Un video ben fatto mostra la differenza ai concorrenti pi\u00f9 velocemente e meglio di testi e foto.<\/li>\r\n\t<li><strong>Elevata attenzione<\/strong>I video raggiungono un vasto pubblico sul web e sui social media.<\/li>\r\n\t<li><strong>Tempo di permanenza pi\u00f9 lungo<\/strong>Gli utenti rimangono pi\u00f9 a lungo sui video che sulle immagini. Questo aumenta il tempo di permanenza sul sito web, che \u00e8 rilevante per i motori di ricerca e per il posizionamento su Google.<\/li>\r\n\t<li><strong>Tassi di clic pi\u00f9 elevati<\/strong>I video influenzano le decisioni di acquisto e aumentano le prenotazioni.<\/li>\r\n\t<li><strong>Benefici multipli<\/strong>Un filmato pu\u00f2 essere utilizzato in molti modi e suddiviso in diverse sequenze, ad esempio per essere utilizzato sul sito web e sui social media o nella newsletter.<\/li>\r\n\t<li><strong>Costi gestibili<\/strong>Una produzione video non \u00e8 necessariamente pi\u00f9 costosa di un servizio fotografico classico.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Im Hotel Mamma mit seiner Osteria wird Italianit\u00e0 zelebriert. Statt einer Speisekarte gibt es ein t\u00e4glich wechselndes 5-Gang Menu nach alten Rezepten und mit frischen Zutaten. Damit sollen Geniesser:innen angesprochen werden, die sich gern Zeit nehmen f\u00fcr ein ausgedehntes, echt italienisches Essen in gem\u00fctlichem Ambiente. Der neue Film kommt als Einstieg auf die Website und [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hotel Mamma Video Marketing","_yoast_wpseo_metadesc":"Hotel Mamma zelebriert Italianit\u00e0 mit einem neuen Video, das das einzigartige Restaurantkonzept vorstellt. Erleben Sie es selbst!","articlekey":"","footnotes":""},"categories":[29],"tags":[4782,4783,339,4784,515],"class_list":["post-16466","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hotel","tag-italianita","tag-marketing","tag-restaurant","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotionales Marketinginstrument: Hotel Mamma setzt auf Video - Organisator<\/title>\n<meta name=\"description\" content=\"Hotel Mamma zelebriert Italianit\u00e0 mit einem neuen Video, das das einzigartige Restaurantkonzept vorstellt. 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