{"id":16585,"date":"2022-08-17T15:28:43","date_gmt":"2022-08-17T13:28:43","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=184512"},"modified":"2024-11-22T10:58:55","modified_gmt":"2024-11-22T09:58:55","slug":"notch-publicis-zuerich-sviluppa-un-nuovo-hub-di-convenienza-per-migrolino","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-08-17\/notch-publicis-zuerich-entwickeln-neuen-convenience-hub-fuer-migrolino\/","title":{"rendered":"Notch &amp; Publicis Zurich sviluppano un nuovo hub per il convenience a Migrolino"},"content":{"rendered":"<p><img class=\"alignnone wp-image-184513 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Notch_x_migrolino_Medienmitteilung_220815_Anlage.jpg\" alt=\"Migrolino\" width=\"1200\" height=\"690\" \/>Negli ultimi anni, Migrolino ha registrato una forte crescita attraverso nuove sedi e nuovi formati. Per poter rivolgersi a tutti i gruppi target in base alle loro esigenze, Notch ha completamente rivisto la presenza online in collaborazione con Publicis Zurich e ha progettato una nuova architettura. Ora i tre siti web sono <a href=\"https:\/\/www.migrolino-ag.ch\/de\">Migrolino-ag.ch<\/a>, <a href=\"https:\/\/www.migrolino.ch\/de\" rel=\"noopener\">Migrolino.ch<\/a> e <a href=\"https:\/\/www.mio-shops.ch\/de\" rel=\"noopener\">Mio-shops.ch<\/a> riuniti sotto lo stesso tetto.<\/p>\r\n<p>Il cuore del nuovo sito Migrolino.ch e Mio-shops.ch \u00e8 lo Shopfinder. Il sito \u00e8 stato realizzato su misura per le esigenze dei clienti e ottimizzato per l'uso mobile. La navigazione semplice e intuitiva e la struttura ridotta rendono la presenza online una piattaforma informativa rapida e utile. In breve tempo, \u00e8 possibile visualizzare e trovare i negozi pi\u00f9 vicini, compresi il pianificatore del percorso, gli orari di apertura, le promozioni e le offerte in corso, i servizi o persino le offerte specifiche come le stazioni di ricarica elettrica. \u00c8 presente anche una modalit\u00e0 scura. Il sito aziendale Migrolino-ag.ch si concentra sui diversi formati.<\/p>\r\n<p>Il design \u00e8 completato dai momenti di ripresa di Migrolino, dalle icone di nuova concezione e dalla tipografia di Bolde. Il kit di costruzione UX \u00e8 disponibile per tutti e tre i siti web.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile a Migrolino:<\/strong> Marius Masso (responsabile dello sviluppo aziendale), Alexandra Vogel (responsabile marketing), Pascal Wetter (project manager), Mich\u00e8le Hug (assistente marketing). <strong>Responsabile presso Notch e Publicis Zurich:<\/strong> Martin Stauch (UX Director), Martin Pfeiffer, Bruno Hofstetter (Senior UX Architect), C\u00e9dric Moor (UX Designer), Nina Martens, Nina Nesnidal (Art Director), David Voges (Senior Copywriter), Sandro Looser (Client Service Director), Selina Bigler (Junior Account Manager). <strong>Responsabile di Prodigious:<\/strong> Matteo Attansio (fotografo) e Martin Ottinger (ritocco). <strong>Responsabile presso la FISM:<\/strong> Simone Marchetta (responsabile delle soluzioni web di IWF), Stefan Friedrich (sviluppatore web senior).<\/p>","protected":false},"excerpt":{"rendered":"<p>In den letzten Jahren ist Migrolino durch neue Standorte und Formate stark gewachsen. Um alle Zielgruppen bed\u00fcrfnisgerecht ansprechen zu k\u00f6nnen, hat Notch den Online-Auftritt in Kollaboration mit Publicis Z\u00fcrich vollst\u00e4ndig \u00fcberarbeitet und eine neue Architektur konzipiert. Nun sind die drei Websites Migrolino-ag.ch, Migrolino.ch und Mio-shops.ch unter einem Dach vereint. Das Kernst\u00fcck des frischen Auftritts von [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Migrolino","_yoast_wpseo_metadesc":"Migrolino erneuert Online-Auftritt: Einfache Navigation, Shopfinder und mobile-first Design. Drei Websites unter einem Dach.","articlekey":"","footnotes":""},"categories":[29],"tags":[3330,3331,3332],"class_list":["post-16585","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-migrolino","tag-notch-interactive","tag-publicis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notch &amp; Publicis Z\u00fcrich entwickeln neuen Convenience Hub f\u00fcr Migrolino - Organisator<\/title>\n<meta name=\"description\" content=\"Migrolino erneuert Online-Auftritt: Einfache Navigation, Shopfinder und mobile-first Design. 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