{"id":16686,"date":"2022-08-24T22:02:52","date_gmt":"2022-08-24T20:02:52","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=184836"},"modified":"2024-11-22T08:53:05","modified_gmt":"2024-11-22T07:53:05","slug":"cosa-significa-realmente-kuzu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-08-24\/was-bedeutet-eigentlich-kuzu\/","title":{"rendered":"Che cosa significa \"KuZu\"?"},"content":{"rendered":"<p><img class=\"alignnone wp-image-158930 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich.jpg 1200w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-300x200.jpg 300w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-1024x684.jpg 1024w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-768x513.jpg 768w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-18x12.jpg 18w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-262x175.jpg 262w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-524x350.jpg 524w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2021\/10\/kolumne_pnp_wasnedeuteteigentlich-920x614.jpg 920w\" alt=\"Soddisfazione del cliente KuZu\" width=\"1200\" height=\"801\" \/><\/p>\r\n<p>Chi quando sente queste quattro lettere pensa a neofiti invasivi o a un rimedio giapponese non ha tutti i torti, ma dovrebbe subito familiarizzare con il significato dell'omonimo acronimo. Il KuZu, o soddisfazione del cliente, \u00e8 attualmente oggetto di indagine ovunque, ma purtroppo viene solitamente trattato come un neofita invasivo nel settore. Perch\u00e9?<\/p>\r\n<p>Esistono paralleli tra l'impianto e lo stato della soddisfazione dei clienti nel settore. Cominciamo con la pianta: Il kuzu, in latino Pueraria lobata, \u00e8 una pianta rampicante originaria del Giappone simile alla nostra veccia nativa, ma molto pi\u00f9 vigorosa. Negli Stati Uniti \u00e8 stato originariamente utilizzato anche come mezzo per combattere l'erosione del suolo, il che rende ovvia un'altra analogia con la soddisfazione del cliente, perch\u00e9 se si erode, si erode anche il business. Pertanto, \u00e8 meglio misurare che credere.<\/p>\r\n<h2><strong>Perch\u00e9 KuZu ha un effetto curativo<\/strong><\/h2>\r\n<p>Chiunque prenda sul serio la soddisfazione del cliente nella progettazione, nel marketing e nelle vendite di un prodotto deve innanzitutto concentrarsi sui desideri e sulle esigenze dei propri clienti. Idealmente, l'attenzione ai clienti \u00e8 direttamente integrata nella filosofia aziendale; nella pratica, tuttavia, \u00e8 spesso pi\u00f9 uno sforzo tenace doversi staccare dalla propria ombrosit\u00e0.<\/p>\r\n<p>Torniamo allo stabilimento di Kuzu. \u00c8 cos\u00ec invasiva che ora viene chiamata anche \"Mile-a-Minute\". Cresce al ritmo di un metro al giorno e sovrasta tutto ci\u00f2 che incontra. Anche le misure del KuZu progrediscono rapidamente, ma poi di solito \u00e8 tutto finito. Forse un responsabile della customer experience o della customer centricity viene assunto qua e l\u00e0 dopo un'indagine sui clienti, ma raramente di pi\u00f9. Le foglie, le radici e i fagioli della pianta di kuzu contengono sostanze medicinali o possono essere utilizzati come cibo energetico.<\/p>\r\n<p>Entrambe le cose sarebbero anche nell'acronimo KuZu e sarebbero altrettanto curative per le aziende. La vera centralit\u00e0 del cliente richiede che il cliente sia sempre al centro delle decisioni che riguardano la fornitura di un servizio o di un prodotto. Se riuscite a farlo, aumentate la soddisfazione dei clienti e questo pu\u00f2 fare miracoli. Quindi, quello che il CLV (Customer Lifetime Value) \u00e8 per gli economisti aziendali, il CCS (Customer Centricity Score) dovrebbe essere per i marketer. Il primo \u00e8 il dato chiave che descrive il margine di contribuzione che un cliente realizza per un'azienda durante la sua intera esistenza come cliente, al netto dei costi di acquisizione, mantenimento e recupero. Il secondo descrive ci\u00f2 che li spinge a diventare clienti.<\/p>\r\n<p>Nelle aziende di successo, KuZu non \u00e8 una misura isolata del marketing, ma un atteggiamento strategico di base che attraversa l'intera azienda. Pertanto, se si vuole essere davvero centrati sul cliente, si misura KuZu sia dall'interno (quanto siamo favorevoli al cliente) sia dall'esterno (quanto siamo percepiti come favorevoli al cliente). La prossima volta, quindi, partecipate e non cliccate, riagganciate o buttate via quando, come clienti o dipendenti, vi viene chiesto di esprimere la vostra soddisfazione. Forse fermeranno l'erosione della loro attivit\u00e0.<\/p>\r\n<hr \/>\r\n<p><em>*\u00a0<strong>Benno Maggi\u00a0<\/strong>\u00e8 co-fondatore e CEO di Partner &amp; Partner. Ha origliato l'industria per oltre 30 anni, scoprendo per noi parole e termini che possono essere usati per chiacchiere, pomposit\u00e0, eccitazione, giocare a Scarabeo o semplicemente perch\u00e9.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Wer bei den vier Buchstaben an invasive Neophyten oder an ein japanisches Heilmittel denkt, liegt nicht ganz falsch, sollte sich aber schleunigst mit der Bedeutung des gleichnamigen Akronyms vertraut machen. Die KuZu, oder ausgeschrieben Kundenzufriedenheit, wird derzeit zwar \u00fcberall erhoben, aber leider in der Branche meist wie invasive Neophyten behandelt. Warum eigentlich? Es gibt Parallelen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kundenzufriedenheit KuZu","_yoast_wpseo_metadesc":"Kundenzufriedenheit (KuZu) ist entscheidend f\u00fcr den Gesch\u00e4ftserfolg. Erfahren Sie, warum KuZu wie eine heilsame Pflanze wirkt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4650,3785,4798,339,492],"class_list":["post-16686","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kunden","tag-kundenzufriedenheit","tag-kuzu","tag-marketing","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet eigentlich\u2026 \u00abKuZu\u00bb? - Organisator<\/title>\n<meta name=\"description\" content=\"Kundenzufriedenheit (KuZu) ist entscheidend f\u00fcr den Gesch\u00e4ftserfolg. 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