{"id":17010,"date":"2022-09-22T10:33:52","date_gmt":"2022-09-22T08:33:52","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=186752"},"modified":"2024-11-21T11:01:10","modified_gmt":"2024-11-21T10:01:10","slug":"schneiterpartner-entwickelt-markenidentitat-fur-jung-architektur","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-09-22\/schneiterpartner-entwickelt-markenidentitat-fur-jung-architektur\/","title":{"rendered":"Schneiterpartner sviluppa l'identit\u00e0 del marchio per Jung Architektur"},"content":{"rendered":"<p><img class=\"alignnone wp-image-186757 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to56.png\" alt=\"Architettura Jung\" width=\"2500\" height=\"1561\" \/>Tredici anni dopo la sua fondazione come ditta individuale, oggi con un team di undici dipendenti e due apprendisti, Jung Architektur ha deciso di riflettere lo sviluppo anche nel marchio. Lo studio di architettura di N\u00e4fels GL ha incaricato Schneiterpartner di sviluppare e realizzare l'identit\u00e0 del marchio. Le interviste pre-strutturate con la direzione, i dipendenti, i partner e i clienti e un workshop approfondito sul marchio sono stati utilizzati per sviluppare i contenuti e gli elementi di comunicazione per lo sviluppo della strategia del marchio.<\/p>\r\n<p>Con la promessa del marchio \"For Generations\", sono state definite sia le linee guida dei contenuti nel senso della sostenibilit\u00e0, sia le esigenze di sviluppo del business e dell'offerta. Grazie alla promessa e ai valori del marchio, da un lato vengono ancorati un atteggiamento e un'ambizione, dall'altro Jung Architektur dispone di una bussola per valutare le decisioni e le azioni di oggi e di domani.<\/p>\r\n<p>La strategia del marchio stabilisce anche il ritmo del design aziendale e di tutte le misure comunicative. La firma precisamente ridotta del lavoro di Jung Architektur \u00e8 stata trasferita anche al mondo del marchio, dal marchio e dall'uso del logo sottilmente animato, all'uso mirato del lettering e al mondo del colore e dell'immagine, che \u00e8 stato curato e realizzato con Samuel Tr\u00fcmpi con radici locali.<\/p>\r\n<p>L'implementazione va dalla cancelleria, alla documentazione, alla segnaletica e agli elementi di segnalazione fino al nuovo sito web. Parallelamente all'introduzione del nuovo marchio, \u00e8 stata lanciata la rivista sul sito web, dove Jung Architektur riferisce sui progetti e affronta temi e questioni generali legati all'architettura attraverso contributi giornalistici.<\/p>\r\n<p>Dopo l'entrata in vigore nell'estate del 2022, saranno sviluppate e pubblicate in collaborazione ulteriori misure e contenuti comunicativi.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-186757\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to56.png\" alt=\"\" width=\"1300\" height=\"812\" \/><img class=\"alignnone size-full wp-image-186758\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to59.png\" alt=\"\" width=\"1300\" height=\"812\" \/> <img class=\"alignnone size-full wp-image-186756\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to53.png\" alt=\"\" width=\"1300\" height=\"812\" \/> <img class=\"alignnone size-full wp-image-186755\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to52.png\" alt=\"\" width=\"1300\" height=\"812\" \/> <img class=\"alignnone size-full wp-image-186754\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/09\/JUNG_Bildmaterial_8to5.png\" alt=\"\" width=\"1300\" height=\"812\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Dreizehn Jahre nach der Gr\u00fcndung als Einzelfirma, heute mit einem Team von elf Mitarbeitenden und zwei Lernenden, hat sich Jung Architektur entschlossen der Entwicklung auch in der Marke Rechnung zu tragen. Das Architekturb\u00fcro aus N\u00e4fels GL hat Schneiterpartner mit der Entwicklung und Realisation der Markenidentit\u00e4t beauftragt. \u00dcber vorstrukturierte Interviews mit der Gesch\u00e4ftsleitung, Mitarbeitenden, Partner als [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jung Architektur","_yoast_wpseo_metadesc":"Jung Architektur erh\u00e4lt neuen Markenauftritt: Nachhaltigkeit und klare Designs pr\u00e4gen die Identit\u00e4t. Entdecken Sie mehr.","articlekey":"","footnotes":""},"categories":[29],"tags":[3397],"class_list":["post-17010","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-schneiterpartner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schneiterpartner entwickelt Markenidentit\u00e4t f\u00fcr Jung Architektur - Organisator<\/title>\n<meta name=\"description\" content=\"Jung Architektur erh\u00e4lt neuen Markenauftritt: Nachhaltigkeit und klare Designs pr\u00e4gen die Identit\u00e4t. 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