{"id":17230,"date":"2022-10-11T21:57:48","date_gmt":"2022-10-11T19:57:48","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=187958"},"modified":"2024-11-21T07:07:35","modified_gmt":"2024-11-21T06:07:35","slug":"pikka-realisiert-rebranding-fuer-die-uetlibergbahn","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-10-11\/pikka-realisiert-rebranding-fuer-die-uetlibergbahn\/","title":{"rendered":"Pikka realizza il rebranding per la Uetlibergbahn"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-187962 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Plakat_Freizeit.jpg\" alt=\"Identit\u00e0 del marchio SZU\" width=\"1200\" height=\"800\" \/>Nei prossimi anni, la SZU adotter\u00e0 misure di modernizzazione complete. Questo sar\u00e0 visibile anche nel nuovo aspetto. Come base per il nuovo design, Pikka ha affinato l'identit\u00e0 del marchio e semplificato l'architettura del marchio in collaborazione con SZU.<\/p>\r\n<p>Al centro c'\u00e8 il simbolo pittorico del logo, che allo stesso tempo d\u00e0 forma al layout e apre spunti di riflessione sui momenti positivi della vita. Questa qualit\u00e0 di vita deve riflettersi nelle immagini e nei video appena girati: Mostrano istantanee di persone lungo la catena di trasporto SZU. Inoltre, Pikka ha sviluppato uno stile di illustrazione moderno e tipico del marchio. L'intero aspetto \u00e8 volto a sottolineare i valori in modo chiaro, personale e locale.<img class=\"aligncenter size-full wp-image-187963\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Plakat_Projektkommunikation-scaled.jpg\" alt=\"\" width=\"666\" height=\"1000\" \/><\/p>\r\n<h3><strong>Un nuovo web design per il fornitore di servizi di mobilit\u00e0<\/strong><\/h3>\r\n<p>Inoltre, Pikka ha sviluppato un design dello schermo chiaro e fresco per SZU. Il <a href=\"https:\/\/www.szu.ch\/home\" rel=\"noopener\">nuova presenza online<\/a> \u00e8 destinato a sottolineare l'esperienza e lo spettacolo caratteristici del marchio: Chi si unisce alla SZU ottiene di pi\u00f9 dalla vita.<\/p>\r\n<p>Con la riprogettazione del sito web, SZU vuole rivolgersi ai propri clienti in modo pi\u00f9 personale, comunicare la propria offerta in modo pi\u00f9 chiaro ed essere percepita come un datore di lavoro attraente. Per raggiungere questi obiettivi, sono stati sviluppati personas, flussi e wireframe sulla base della riprogettazione di SZU. La programmazione della parte anteriore e posteriore \u00e8 stata realizzata dall'agenzia Flixx.<img class=\"aligncenter size-full wp-image-187967\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU_Desktop_quer.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/> <img class=\"aligncenter size-full wp-image-187964\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_PPT.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><img class=\"aligncenter size-full wp-image-187969\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Instagram.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>Illustrazioni personali e amichevoli<\/strong><\/h3>\r\n<p>Le illustrazioni e le icone sono un elemento caratterizzante del nuovo design aziendale. Il loro scopo \u00e8 quello di rafforzare il carattere visivo dello SZU e di alleggerirne l'aspetto.<\/p>\r\n<p>Sui supporti elettronici, le illustrazioni sono animate. Lo stile dell'illustrazione \u00e8 minimalista e grafico, le posizioni e i gesti sono mantenuti naturali.<\/p>\r\n<h3><strong>Linee guida del marchio digitale<\/strong><\/h3>\r\n<p>Pikka ha creato le linee guida del marchio digitale per SZU per garantire una presenza caratteristica e coerente del marchio su tutti i media. Oltre alle linee guida classiche, esiste anche un database multimediale con i video, le immagini, le illustrazioni e le icone create. L'archivio centrale dei dati ha lo scopo di facilitare il reperimento e l'aggiornamento dei dati da parte di tutti gli utenti.<img class=\"aligncenter size-full wp-image-187965\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Publikation_Titel.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-187966\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Visitenkarte.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-187968\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/10\/SZU-Visuals_Flyer.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<h3><strong>Comunicazione di lancio per SZU_4.0<\/strong><\/h3>\r\n<p>Per affrontare le sfide di domani, SZU ha lanciato il programma interno SZU_4.0 con la \"Formula del futuro\" e i suoi tre elementi \"pi\u00f9 puntuale\", \"pi\u00f9 confortevole\" e \"pi\u00f9 veloce\". La formula del futuro accompagna SZU e garantisce con progetti concreti che in futuro i passeggeri SZU raggiungano la loro destinazione in modo pi\u00f9 puntuale, comodo e veloce. L'illustrazione principale con tre icone \u00e8 stata sviluppata da Pikka. Pikka ha anche progettato l'evento per il lancio interno del programma SZU_4.0 di marted\u00ec, oltre a vari omaggi e un leporello del marchio. Inoltre, una locomotiva sar\u00e0 marchiata con la formula del futuro.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso la SZU: <\/strong>Mischa Nugent (direttore); Marco Graf (responsabile marketing\/comunicazione); Carole B\u00fcrgisser, Sabrina Spitzer, Manuela Haltiner (team marketing e comunicazione). <strong>Responsabile presso Pikka: <\/strong>Andr\u00e9 Sandmann (proprietario); Maike Sandmann (direzione del design); Marina Huber, Carla Sachse (design); Marina Huber, Julia Siegenthaler, Annie Cabrejos (illustrazione).<\/p>","protected":false},"excerpt":{"rendered":"<p>In den n\u00e4chsten Jahren unternimmt die SZU umfassende Modernisierungsschritte. Dies soll auch im neuen Erscheinungsbild sichtbar werden. Als Basis f\u00fcr das neue Design hat Pikka in Zusammenarbeit mit der SZU die Markenidentit\u00e4t gesch\u00e4rft und die Markenarchitektur vereinfacht. Im Zentrum steht das Bildzeichen des Logos, das gleichzeitig Formgeber f\u00fcr das Layout ist und Einblicke in positive [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SZU Markenidentit\u00e4t","_yoast_wpseo_metadesc":"SZU modernisiert: Neues Design, personalisierter Onlineauftritt und digitale Markenrichtlinien f\u00f6rdern Kundenerlebnis.","articlekey":"","footnotes":""},"categories":[29],"tags":[3438,3439],"class_list":["post-17230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-oev","tag-pikka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pikka realisiert Rebranding f\u00fcr die Uetlibergbahn - Organisator<\/title>\n<meta name=\"description\" content=\"SZU modernisiert: Neues Design, personalisierter Onlineauftritt und digitale Markenrichtlinien f\u00f6rdern Kundenerlebnis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2022-10-11\/pikka-realisiert-rebranding-fuer-die-uetlibergbahn\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pikka realisiert Rebranding f\u00fcr die Uetlibergbahn - 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