{"id":17904,"date":"2022-11-22T11:55:58","date_gmt":"2022-11-22T10:55:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190263"},"modified":"2024-11-20T10:04:35","modified_gmt":"2024-11-20T09:04:35","slug":"serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-11-22\/serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron\/","title":{"rendered":"Serviceplan mette in scena il film d'immagine B2B per Accelleron"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190264 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/header-accelleron-imagefilm-serviceplan.jpg\" alt=\"Pellicola immagine Accelleron\" width=\"1200\" height=\"900\" \/>Il nuovo film d'immagine di Accelleron deve andare oltre il consueto linguaggio B2B ed esprimere l'importanza dell'azienda. Il pubblico dovrebbe sviluppare una consapevolezza per Accelleron e per la motivazione dei suoi dipendenti. Secondo Serviceplan Suisse, \"Move Further\" sembra quindi pi\u00f9 un impegno dedicato alla missione dell'azienda che un film d'immagine. Il filmato, della durata di poco pi\u00f9 di due minuti, accompagna gli spettatori in un viaggio nel mondo dell'azienda, concentrandosi sulle persone che rendono Accelleron ci\u00f2 che \u00e8.<\/p>\r\n<p>Il film \u00e8 stato girato ad Amburgo e a Baden e per il momento sar\u00e0 distribuito sui canali di Accelleron. Altre trasmissioni sono previste nei prossimi mesi.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso Accelleron:<\/strong> Magdalena Okopska (Vicepresidente Comunicazione), Antonietta Allocca (Responsabile Brand Management e Partnership). <strong>Responsabile presso ABB:<\/strong> Nicolas Ziegler (Responsabile Brand Management), Lena Po\u00ebll (Responsabile Brand Design e Governance). <strong>Responsabile presso Serviceplan Suisse e Plan.Net Suisse:<\/strong> Peter Sch\u00e4fer (Chief Strategy Officer), Micha Seger (Executive Creative Director), Philipp Intlekofer (Art Direction), Henry Clarke, Joss Arnott (Copywriter), Muriel Laporta-Ast\u00e9, Tom Hubli, Sylvia Kohler e Caroline Ronzani (Consulting), Pam H\u00fcgli e Raul Serrat (Overall Responsibility). <strong>Produzione cinematografica:<\/strong> Stefan Girtanner (Shining Film). <strong>Diretto da:<\/strong> Marco Lutz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der neue Imagefilm f\u00fcr Accelleron sollte \u00fcber die gewohnte B2B-Sprache hinausgehen und die Bedeutung des Unternehmens zum Ausdruck bringen. Das Publikum sollte ein Bewusstsein f\u00fcr Accelleron und f\u00fcr die Motivation seiner Mitarbeiter entwickeln. Laut Serviceplan Suisse wirke \u00abMove Further\u00bb daher eher wie ein engagiertes Bekenntnis zur Mission des Unternehmens als ein Imagefilm. In seiner vollen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Accelleron Imagefilm","_yoast_wpseo_metadesc":"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. Ver\u00f6ffentlicht auf eigenen Kan\u00e4len.","articlekey":"","footnotes":""},"categories":[29],"tags":[3515,3516,3517],"class_list":["post-17904","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelleron","tag-plan-net-suisse","tag-serviceplan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan inszeniert B2B-Imagefilm f\u00fcr Accelleron - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. 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