{"id":18097,"date":"2022-12-01T13:21:49","date_gmt":"2022-12-01T12:21:49","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190860"},"modified":"2024-11-20T07:03:38","modified_gmt":"2024-11-20T06:03:38","slug":"furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/","title":{"rendered":"Furrerhugi crea un nuovo look per Z\u00fcri F\u00e4scht 2023"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190862 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_2023_Plakat.jpg\" alt=\"Z\u00fcri F\u00e4scht\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>In collaborazione con l'illustratore Jaron Gyger e la societ\u00e0 Chilyvent, spin-off di FHGR, Furrerhugi ha ridisegnato il key visual e lo Z\u00fcri-Leu per Z\u00fcri F\u00e4scht 2023. Da gioved\u00ec, il nuovo look ha creato un'attesa per il prossimo festival. Con lo skyline di Zurigo e il lago di Zurigo, la chiave visiva si basa sulla tradizione dello Z\u00fcri F\u00e4scht come festival in riva al lago.<\/p>\r\n<h3><strong>Criniera colorata, risate gioiose<\/strong><\/h3>\r\n<p>Con la sua criniera colorata e la gioia che emana, il nuovo Z\u00fcri-Leu incarna la partenza verso il futuro e la diversit\u00e0 della Z\u00fcri F\u00e4scht. A questo scopo, l'illustrazione \u00e8 stata rinnovata e basata sulle emoticon. Lo Z\u00fcri-Leu ora pu\u00f2 non solo ruggire, ma anche strizzare l'occhio ai visitatori. <a href=\"https:\/\/www.zuerifaescht.ch\/\" rel=\"noopener\">il sito web<\/a> e anche i canali dei social media. <img class=\"aligncenter size-full wp-image-190861\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/ZF_Leu_GIF.gif\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/p>\r\n<h3><strong>Focus sulla sostenibilit\u00e0<\/strong><\/h3>\r\n<p>Anche lo Z\u00fcri F\u00e4scht sta battendo nuove strade in fatto di sostenibilit\u00e0 e nel 2023 introdurr\u00e0 una <a href=\"https:\/\/www.zuerifaescht.ch\/tradition-und-nachhaltigkeit-aufbruch-schritten\" rel=\"noopener\">Concetto di sostenibilit\u00e0<\/a> um. \u00c8 stato sviluppato con il coinvolgimento di organizzazioni comunali e private. La strategia di sostenibilit\u00e0 si concentra su obiettivi a lungo termine e lavora passo dopo passo per raggiungerli. Con il nuovo concetto i rifiuti saranno ridotti del 50%.<\/p>\r\n<p>Inoltre, \u00e8 iniziata la fase finale della sponsorizzazione. Tuttavia, le aziende hanno ancora la possibilit\u00e0 di presentarsi a Z\u00fcri F\u00e4scht su temi interessanti come la famiglia, la sostenibilit\u00e0 o lo smaltimento dei rifiuti.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile di Z\u00fcri F\u00e4scht:<\/strong> Jeannette Herzog (direttore generale). <strong>Responsabile presso Furrerhugi:<\/strong> Andreas Hugi (gestione del mandato), Sonja Glauser-Rychener (direzione artistica), Patrick Blaser (consulenza), Sarah B\u00fcnter (consulenza). <strong>Illustrazione:<\/strong> Jaron Gyger. <strong>Animazione:<\/strong> Philip Zurm\u00fchle (Chilyvent).<\/p>","protected":false},"excerpt":{"rendered":"<p>In Zusammenarbeit mit dem Illustrator Jaron Gyger und dem FHGR-Spin-Off Chilyvent hat Furrerhugi das Keyvisual und den Z\u00fcri-Leu f\u00fcr das Z\u00fcri F\u00e4scht 2023 \u00fcberarbeitet. Seit Donnerstag sorgt der neue Look f\u00fcr Vorfreude auf das kommende Fest. Mit der Skyline von Z\u00fcrich und dem Z\u00fcrichsee orientiert sich das Keyvisual an der Tradition des Z\u00fcri F\u00e4scht als [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Z\u00fcri F\u00e4scht","_yoast_wpseo_metadesc":"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente","articlekey":"","footnotes":""},"categories":[29],"tags":[3538],"class_list":["post-18097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-furrerhugi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Look f\u00fcr Z\u00fcri F\u00e4scht 2023: Bunte M\u00e4hne und Nachhaltigkeitskonzept setzen Akzente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2022-12-01\/furrerhugi-kreiert-neuen-look-fuers-zueri-faescht-2023\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furrerhugi kreiert neuen Look f\u00fcrs Z\u00fcri F\u00e4scht 2023 - 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