{"id":18185,"date":"2022-12-07T11:21:37","date_gmt":"2022-12-07T10:21:37","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=191161"},"modified":"2024-11-20T06:34:53","modified_gmt":"2024-11-20T05:34:53","slug":"gfk-technische-konsumgueter-zur-black-week-knackten-rekord","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-12-07\/gfk-technische-konsumgueter-zur-black-week-knackten-rekord\/","title":{"rendered":"GfK: i beni di consumo tecnici per la Settimana Nera battono i record"},"content":{"rendered":"<p><img class=\"alignnone wp-image-191163 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/Black-Friday-GfK.jpg\" alt=\"Settimana nera\" width=\"1200\" height=\"1104\" \/>GfK evidenzia i risultati pi\u00f9 importanti della Settimana Nera nel settore dei beni di consumo tecnici. Con un volume di vendite di 114,2 milioni di franchi svizzeri e un incremento dell'11,5%, la Black Week 2022 \u00e8 rientrata nelle previsioni. In questo modo \u00e8 stato superato anche il record di due anni fa (110,2 milioni di franchi).<\/p>\r\n<h3>I singoli gruppi di prodotti si sono sviluppati come segue in termini di valore rispetto all'anno precedente:<\/h3>\r\n<ul>\r\n\t<li>Le vendite pi\u00f9 elevate (38,2 milioni di franchi svizzeri) di quest'anno sono state generate dalla forte domanda di smartphone. Rispetto all'anno precedente, si \u00e8 registrato un aumento di quasi 12,0 milioni di franchi svizzeri. Va notato che un anno fa la disponibilit\u00e0 di smartphone era molto limitata a causa delle strozzature dei componenti e delle catene di fornitura interrotte.<\/li>\r\n\t<li>Anche in questo caso i computer portatili hanno registrato la seconda domanda pi\u00f9 alta. Il fatturato, pari a 28,4 milioni di franchi, \u00e8 aumentato di 2,1 milioni di franchi rispetto all'anno precedente.<\/li>\r\n\t<li>Al terzo posto ci sono i televisori, che sono sempre stati il pilastro delle vendite durante la Black Week. Il volume \u00e8 sceso da 29,8 a 26,7 milioni di franchi rispetto all'anno precedente. A causa delle promozioni nelle settimane precedenti la Coppa del Mondo, le vendite sono state anticipate.<\/li>\r\n\t<li>Il tema del gioco si \u00e8 un po' raffreddato e ha avuto un impatto negativo sulle vendite di computer da tavolo. In termini di valore, il volume \u00e8 sceso da 9,2 a 8,0 milioni di franchi svizzeri.<\/li>\r\n\t<li>I tablet, invece, sono stati molto apprezzati quest'anno, con un aumento delle vendite da 7,4 a 8,5 milioni di franchi svizzeri rispetto all'anno precedente.<\/li>\r\n\t<li>Anche la domanda repressa di fotocamere, dopo la pandemia, ha mostrato una tendenza positiva durante la Black Week. Il fatturato di 4,4 milioni di franchi svizzeri \u00e8 stato superiore di circa 1,0 milioni rispetto all'anno precedente.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Die GfK hebt die wichtigsten Ergebnisse der Black Week im Bereich der technischen Konsumg\u00fcter hervor. Die Black Week 2022 lag mit einem Umsatzvolumen von CHF 114.2 Mio. und einem Plus von +11,5 Prozent\u00a0 im Bereich der Prognose. Somit wurde sogar die Rekordmarke vor zwei Jahren (CHF 110.2 Mio.) \u00fcbertroffen. Die einzelnen Warengruppen haben sich wertm\u00e4ssig [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Black Week","_yoast_wpseo_metadesc":"Black Week 2022: 11,5% Umsatzplus in der Schweiz. Starke Nachfrage nach Smartphones, Mobilecomputern und Fotokameras.","articlekey":"","footnotes":""},"categories":[29],"tags":[3550,3551],"class_list":["post-18185","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gfk-switzerland","tag-umsatzwachstum"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GfK: Technische Konsumg\u00fcter zur Black Week knackten Rekord - Organisator<\/title>\n<meta name=\"description\" content=\"Black Week 2022: 11,5% Umsatzplus in der Schweiz. 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