{"id":18260,"date":"2022-12-13T13:59:12","date_gmt":"2022-12-13T12:59:12","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=191420"},"modified":"2024-11-19T14:02:19","modified_gmt":"2024-11-19T13:02:19","slug":"usp-partner-sorgt-fuer-frisch-gekochte-ricola","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-12-13\/usp-partner-sorgt-fuer-frisch-gekochte-ricola\/","title":{"rendered":"Il partner USP fornisce Ricola appena cucinata"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-191421 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-2.jpg\" alt=\"Ricola Live-Marketing\" width=\"1200\" height=\"900\" \/>Per la prima volta nella storia della rucola, i consumatori hanno potuto sperimentare in diretta il processo di cottura e goffratura presso il punto vendita. Allo stesso tempo, gli chef dei dolci Ricola hanno raccontato fatti interessanti sul marchio.<\/p>\r\n<p>La promozione doveva concentrarsi sulla qualit\u00e0 delle materie prime utilizzate e sulla loro accurata lavorazione, presentandole in modo adeguato al marchio nei punti vendita. Una presentazione del marchio ricca di dettagli ha completato l'esperienza; tra l'altro, le 13 erbe della miscela di erbe Ricola sono state presentate in un letto rialzato nello stand. Forti elementi di visibilit\u00e0, alta pressione sulla merce e offerte di vendita abbinate a sconti e campagne aggiuntive hanno fornito ulteriori incentivi all'acquisto.<\/p>\r\n<p>USP \u00e8 stata incaricata della responsabilit\u00e0 generale dell'attivazione del live marketing ed \u00e8 stata responsabile della gestione del progetto, dall'ideazione allo sviluppo dello stand e della presenza del marchio, fino a garantire la logistica e la presenza professionale in loco. La campagna POS \u00e8 stata immortalata in un filmato d'atmosfera.<\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-191422\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/12\/2212-Ricola-Shopper-Promotion-USP-3-scaled.jpg\" alt=\"\" width=\"1050\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsabile di Ricola Svizzera:<\/strong> Fiona W\u00e4gerle (Senior Brand Experience Manager Switzerland &amp; Travel Retail), Eren Karakus (Senior Key Account Manager Switzerland), Bj\u00f6rn Christ (Director Trade Marketing &amp; B2B). <strong>Concetto e responsabilit\u00e0 generale del progetto:<\/strong> Partner USP. <strong>Costruzione dello stand e logistica: <\/strong>Eurexpo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zum ersten Mal in der Geschichte von Rucola konnten die Konsument:innen am Point of Sale den Koch- und Pr\u00e4geprozess live miterleben. Gleichzeitig wurde Wissenswertes rund um die Marke von den Ricola-Bonbonk\u00f6chen vermittelt. Die Promotion sollte die Qualit\u00e4t der verwendeten Rohstoffe sowie deren sorgf\u00e4ltige Weiterverarbeitung ins Zentrum stellen und am POS markengerecht inszenieren. Ein detailreich gestalteter [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ricola Live-Marketing","_yoast_wpseo_metadesc":"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. Qualit\u00e4t der Rohstoffe und Verarbeitung im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[3562],"class_list":["post-18260","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ricola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USP Partner sorgt f\u00fcr frisch gekochte Ricola - Organisator<\/title>\n<meta name=\"description\" content=\"Ricola Live-Marketing 2023: Koch- und Pr\u00e4geprozess hautnah erleben. 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