{"id":18584,"date":"2023-01-24T13:28:36","date_gmt":"2023-01-24T12:28:36","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=192622"},"modified":"2024-11-19T07:30:36","modified_gmt":"2024-11-19T06:30:36","slug":"stuiq-erfindet-berry","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-01-24\/stuiq-erfindet-berry\/","title":{"rendered":"Stuiq inventa \"Berry"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-192623 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Header_low.jpg\" alt=\"Bacca\" width=\"1200\" height=\"617\" \/>Il nuovo marchio \"Berry\" \u00e8 sinonimo di trasformazione di due aziende, modelli di valore e culture che si occupano di creare spazi di lavoro moderni. New Work \u00e8 molto pi\u00f9 di un semplice spazio dal design accattivante. Il futuro del lavoro richiede nuove forme di collaborazione: meno routine quotidiana, pi\u00f9 esperienza.<\/p>\r\n<p>Stuiq sviluppa l'identit\u00e0 del marchio in modo olistico con il suo modo di pensare olistico ed \u00e8 responsabile del posizionamento, del naming, del branding e della comunicazione di sensibilizzazione. La co-creazione con il cliente \u00e8 un fattore chiave di successo. \"Il rebranding \u00e8 un processo emozionante e intenso. A maggior ragione quando si tratta di riunire tre aziende sotto un unico cappello\", afferma Patrick Waldis, CEO di Berry. \"Questo richiede esperienza, know-how, molta ispirazione e persone che vedono opportunit\u00e0 e non barriere. Persone coraggiose e capaci di ispirare\".<\/p>\r\n<p><\/p>\r\n<p>Il marchio fresco d\u00e0 a 80 dipendenti di Zurigo e Lucerna lo spirito Berry. Come si posiziona Berry? \"Colorato, moderno e mai noioso. E sotto ogni aspetto\", afferma Anna Kindlimann, CD di Stuiq. A questo scopo sono state create otto combinazioni di colori e sfondi per il logo, che possono essere utilizzate in diversi modi comunicativi.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-192626\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_3.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><\/p>\r\n<p>Stuiq aveva gi\u00e0 anticipato la trasformazione prima del lancio del nuovo marchio per generare attenzione ed entusiasmo. Durante l'intero processo di cambiamento, Stuiq ha accompagnato da vicino anche la comunicazione interna. Secondo l'agenzia, l'aspetto e il sentimento del marchio offrono i migliori presupposti per un \"marchio d'amore\". Ecco perch\u00e9 molte sorprese e prodotti di moda e lifestyle sono stati creati in modo che Berry venga \"indossato\" ovunque e inneschi un'esperienza in tutti i punti di contatto.<img class=\"aligncenter size-full wp-image-192624\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_1-1.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/> <img class=\"aligncenter size-full wp-image-192625\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Stuiq_News_Berry_Merchandise_2.jpg\" alt=\"\" width=\"1200\" height=\"674\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Die neue Marke \u00abBerry\u00bb steht f\u00fcr die Transformation zweier Unternehmen, Wertemodelle und Kulturen, die es sich zur Aufgabe machen, moderne Workspaces von heute zu kreieren. New Work ist dabei mehr als nur ein sch\u00f6n gestalteter Raum. Die Zukunft der Arbeit verlangt von uns neue Formen der Zusammenarbeit \u2013 weniger Alltag, mehr Erlebnis. Stuiq entwickelt den [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Berry","_yoast_wpseo_metadesc":"Berry: Neuer Markenauftritt f\u00fcr moderne Workspaces. Stuiq entwickelt Branding und Kommunikationsstrategie. Jetzt entdecken!","articlekey":"","footnotes":""},"categories":[29],"tags":[3596],"class_list":["post-18584","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-stuiq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stuiq erfindet \u00abBerry\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Berry: Neuer Markenauftritt f\u00fcr moderne Workspaces. Stuiq entwickelt Branding und Kommunikationsstrategie. 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