{"id":18668,"date":"2023-01-31T10:27:54","date_gmt":"2023-01-31T09:27:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=192851"},"modified":"2024-11-19T06:40:45","modified_gmt":"2024-11-19T05:40:45","slug":"das-sind-die-beliebtesten-marken-der-schweizer-bevoelkerung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-01-31\/das-sind-die-beliebtesten-marken-der-schweizer-bevoelkerung\/","title":{"rendered":"Questi sono i marchi pi\u00f9 popolari tra la popolazione svizzera"},"content":{"rendered":"<figure id=\"attachment_192854\" class=\"wp-caption alignnone\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-192854\"><img class=\"alignnone wp-image-192854 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Top-Marken.jpg\" alt=\"Indicatore del marchio\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-192854\" class=\"wp-caption-text\">Sempre pi\u00f9 marchi tecnologici entrano in classifica. Immagine: Dima Solomin, Unsplash.<\/figcaption>\r\n<\/figure>\r\n<p>Migros, Coop e Die Post sono tra i primi 10 marchi della popolazione svizzera. La classifica \u00e8 sempre pi\u00f9 dominata dai grandi marchi digitali come WhatsApp, Google e YouTube. Lo dimostra il \"Brand Indicator Switzerland\" 2023 pubblicato da Frank Bodin, deeptrue, PRfact e furrerhugi.<\/p>\r\n<h3>Questi sono i risultati<\/h3>\r\n<p>WhatsApp, Migros, Google, Coop e Youtube: questi sono i cinque principali marchi della popolazione svizzera. In generale, i marchi svizzeri del commercio al dettaglio e i giganti tecnologici statunitensi sono ben accolti, come dimostra l'attuale sondaggio \"Brand Indicator Switzerland\" 2023 tra gli svizzeri. I maggiori scalatori sono coop.ch, Twint e Denner. Tuttavia, \u00e8 difficile fare un confronto diretto tra i primi 100 marchi e la classifica dell'anno scorso, poich\u00e9 nell'indagine sono stati inclusi alcuni nuovi marchi.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-192852\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Top-Marken-Brand.jpg\" alt=\"\" width=\"1200\" height=\"471\" \/><\/p>\r\n<p>Se si considerano alcuni settori selezionati, Post Finance \u00e8 il marchio pi\u00f9 popolare tra le banche. Nei sistemi di pagamento, Mastercard e Twint sono praticamente in testa a pari merito. E tra i marchi automobilistici, BMW \u00e8 in testa davanti a VW e Audi. Tra i media, si nota che il clamore intorno a YouTube e Netflix \u00e8 diminuito un po'. Nella Svizzera tedesca, SRF e Netflix sono quasi l'uno sopra l'altro.<\/p>\r\n<p>I maggiori perdenti sono i popolari marchi tradizionali svizzeri come SRF (da 12 a 42), Ovomaltina (da 18 a 37), Rivella (da 22 a 56), Chocolat Frey (da 26 a 62), K\u00e4gi (da 29 a 60), Swiss (da 33 a 65) o Swisscom (da 34 a 68). 70% dei primi 100 marchi sono svizzeri. Swatch, Nestl\u00e9 o Hero, ma anche Nike, Coca-Cola o McDonalds non sono entrati nella top 100 dei marchi.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-192853\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/01\/Brand-Top-100.jpg\" alt=\"\" width=\"1200\" height=\"625\" \/><\/p>\r\n<p>Il confronto tra i giovani (sotto i 30 anni) e la popolazione complessiva \u00e8 rivelatore: 6 dei primi 10 marchi sono digitali e con iPhone, Netflix, Spotify, Apple, Microsoft, Instagram, ai primi 25 marchi digitali se ne aggiungono altri, che si trovano tutti nei ranghi inferiori o addirittura non si trovano affatto nella top 100 della popolazione complessiva. Mentre il 70% della popolazione totale \u00e8 rappresentato da marchi svizzeri, questa percentuale scende al 50% tra i giovani. \u00c8 sorprendente che Coop abbia superato Migros tra i giovani e sia il marchio svizzero pi\u00f9 attraente. Anche Twint e Die Post sono entrati nella top 10.<\/p>\r\n<h3>I marchi del futuro<\/h3>\r\n<p>I marchi del futuro sono Google, WhatsApp, Coop incl. Supercard, Youtube e Twint. Questo \u00e8 il risultato dell'indagine \"Brand Indicator Switzerland\" condotta tra gli Influencial Opinion Leaders (IOP), i leader d'opinione della Svizzera. Questi sono sempre un po' in anticipo sui tempi, influenzano i loro follower e stabiliscono le tendenze. Migros perde ancora di pi\u00f9 tra i PIO che tra i giovani - e finisce al 24\u00b0 posto, sempre dietro a Lidl, Denner, Prix Garantie, Coop City e coop.ch.<\/p>\r\n<p>Ulteriori informazioni sono disponibili <a href=\"https:\/\/www.brandindicator.ch\/de\" rel=\"noopener\">qui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Migros, Coop und Die Post geh\u00f6ren zu den Top 10-Marken der Schweizer Bev\u00f6lkerung. Das Ranking wird dabei mehr und mehr von den grossen digitalen Marken wie WhatsApp, Google oder Youtube dominiert. Das zeigt der von Frank Bodin, deeptrue, PRfact und furrerhugi publizierte \u00abBrand Indicator Switzerland\u00bb 2023. Das sind die Ergebnisse WhatsApp, Migros, Google, Coop und [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brand Indicator","_yoast_wpseo_metadesc":"Schweizer Top-Marken 2023: WhatsApp, Migros, Google, Coop und Youtube. Digitale Marken und Detailhandel dominieren.","articlekey":"","footnotes":""},"categories":[29],"tags":[3602],"class_list":["post-18668","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brand-indicator-switzerland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das sind die beliebtesten Marken der Schweizer Bev\u00f6lkerung - Organisator<\/title>\n<meta name=\"description\" content=\"Schweizer Top-Marken 2023: WhatsApp, Migros, Google, Coop und Youtube. 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