{"id":19178,"date":"2023-03-03T10:46:05","date_gmt":"2023-03-03T09:46:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194152"},"modified":"2024-11-18T10:44:04","modified_gmt":"2024-11-18T09:44:04","slug":"agap2-ueberarbeitet-employer-branding-konzept-mit-farner","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-03-03\/agap2-ueberarbeitet-employer-branding-konzept-mit-farner\/","title":{"rendered":"Agap2 rivede il concetto di employer branding con Farner"},"content":{"rendered":"<figure id=\"attachment_194153\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-194153\"><img class=\"aligncenter wp-image-194153 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/farner-agap2-employer-branding.jpg\" alt=\"Agap2 Svizzera\" width=\"1200\" height=\"850\" \/>\r\n<figcaption id=\"caption-attachment-194153\" class=\"wp-caption-text\">(Screenshot: Agap2.com)<\/figcaption>\r\n<\/figure>\r\n<p>Agap2 Svizzera si \u00e8 rivolta a Farner con una semplice intuizione: \u00e8 sempre pi\u00f9 difficile reclutare talenti e trattenere i dipendenti attuali \u00e8 diventata una vera e propria sfida. In questo contesto, Agap2 ha molti vantaggi competitivi poco conosciuti.<\/p>\r\n<p>I team di Farner che si occupano di employer branding hanno incontrato dipendenti e consulenti per identificare la personalit\u00e0 di Agap2 Svizzera ed esplorare le caratteristiche distintive dell'azienda. Poich\u00e9 la sicurezza del posto di lavoro e la variet\u00e0 dei compiti offerti sono al centro dell'attenzione, Agap2 Svizzera ha adottato il claim \"Rendiamo il lavoro un'avventura\", che si basa sui seguenti tre valori chiave: \"Affidarsi all'incontro\", ovvero la promessa di assegnare progetti in linea con i desideri dei dipendenti. \"Offrire variet\u00e0\", ovvero la promessa di offrire una vera e propria avventura professionale in cui i dipendenti possano crescere. E \"accelerare il progresso\", ovvero anticipare costantemente le esigenze dei clienti per aiutarli a sviluppare progetti che daranno forma al futuro.<\/p>\r\n<p>Per dare vita a questi valori appena identificati, \u00e8 stato ideato un concetto visivo che \u00e8 stato applicato agli strumenti di comunicazione interna ed esterna del marchio: un nuovo portale per le carriere sul sito web, una strategia di attivazione attraverso la rete professionale LinkedIn dell'azienda e un programma di newsletter interna per tutti i dipendenti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Agap2 Switzerland trat mit einer simplen Erkenntnis an Farner heran: Talente sind immer schwieriger zu rekrutieren, und die Bindung der aktuellen Mitarbeitenden ist zu einer echten Herausforderung geworden. In diesem Kontext verf\u00fcgt Agap2 \u00fcber viele wenig bekannte Wettbewerbsvorteile. Die Employer-Branding- Teams von Farner haben sich mit Mitarbeitenden und Berater:innen getroffen, um die Pers\u00f6nlichkeit von Agap2 [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Agap2 Switzerland","_yoast_wpseo_metadesc":"Agap2 Switzerland: Employer Branding mit neuem visuellen Konzept und Karriereportal. Fokus auf Sicherheit und Vielfalt.","articlekey":"","footnotes":""},"categories":[29],"tags":[3655],"class_list":["post-19178","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-farner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agap2 \u00fcberarbeitet Employer-Branding-Konzept mit Farner - Organisator<\/title>\n<meta name=\"description\" content=\"Agap2 Switzerland: Employer Branding mit neuem visuellen Konzept und Karriereportal. 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