{"id":19270,"date":"2023-03-13T16:28:56","date_gmt":"2023-03-13T15:28:56","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194569"},"modified":"2024-11-18T09:15:13","modified_gmt":"2024-11-18T08:15:13","slug":"wunderman-thompson-switzerland-kreiert-immersives-surferlebnis-fuer-die-red-bull-media-world","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-03-13\/wunderman-thompson-switzerland-kreiert-immersives-surferlebnis-fuer-die-red-bull-media-world\/","title":{"rendered":"Wunderman Thompson Svizzera crea un'esperienza immersiva di surf per Red Bull Media World"},"content":{"rendered":"<p><img class=\"alignnone wp-image-194573 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/Wunderman2.jpg\" alt=\"Nazar\u00e9\" width=\"1200\" height=\"675\" \/>\"La Bestia\": cos\u00ec i surfisti chiamano con riverenza le onde alte oltre 30 metri di Nazar\u00e9, in Portogallo. Solo i surfisti migliori e pi\u00f9 coraggiosi si avventurano in acqua. Chi non fa parte di questo ristretto gruppo di atleti estremi pu\u00f2 comunque provare la sensazione che si prova, in tutta sicurezza e senza bagnarsi.<\/p>\r\n<p>Con \"Nazar\u00e9 - Surfing the Beast\", Wunderman Thompson Svizzera ha creato un'esperienza immersiva per il Red Bull Media World nel Museo Svizzero dei Trasporti che mostra in modo impressionante la potenza delle onde ai visitatori. Il risultato \u00e8 un'esperienza multiutente che non richiede alcuna attrezzatura per la realt\u00e0 virtuale. La combinazione di filmati reali di Nazar\u00e9, sagome visualizzate in tempo reale, giochi dimensionali e suoni spaziali crea un'esperienza che d\u00e0 agli spettatori la sensazione di essere un tutt'uno con l'onda. Il risultato \u00e8 che anche un profano pu\u00f2 sperimentare l'emozione del surf su grandi onde come mai prima d'ora.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-194574\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/Wunderman3.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<h3>Tecnologia elaborata<\/h3>\r\n<p>L'implementazione tecnica \u00e8 complessa: Un LED wall di 9x3 m \u00e8 controllato da un computer ad alte prestazioni e utilizza la cattura del movimento di tutto il corpo per riconoscere le reazioni degli utenti e interagire con i contenuti video sullo schermo in tempo reale. Tre moduli sensore catturano in tempo reale le informazioni sulla profondit\u00e0, che vengono poi visualizzate in 1:1 con Unity 3D. Inoltre, un'installazione audio spaziale personalizzata con audio a 8 canali \u00e8 stata programmata appositamente per lo spazio espositivo. Lo spettacolo sensoriale \u00e8 completato da un'interfaccia dinamica per l'illuminazione della sala.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-194572\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/Wunderman.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Il progetto \u00e8 stato sviluppato e realizzato a livello creativo e tecnico da Wunderman Thompson in stretta collaborazione con l'agenzia Headtrip di Colonia. Headtrip \u00e8 specializzata nella creazione di esperienze mediatiche immersive per i marchi, utilizzando tecnologie come la realt\u00e0 virtuale, la realt\u00e0 aumentata e le proiezioni spaziali interattive. Dal 20 marzo, i visitatori potranno sperimentare la parete immersiva come parte della nuova mostra speciale \"Water - Breaking the Surface\" nel Red Bull Media World del Museo dei Trasporti.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile della Red Bull:<\/strong> Isabelle Hen-Wollmarker (responsabile del Red Bull Media World), Monica Muijsers (Exhibition Manager), Ignaz K\u00f6nig (Multimedia Designer). <strong>Responsabile di Wunderman Thompson:<\/strong> Benjamin Franken (Direzione creativa), Nick-Patrick Herrmann (Consulenza), Manfred Bacher (Consulenza), Michael Meier (Chief Technology Officer), Dany Boletas (UX Design), Konrad Dirksen (Junior Motion Designer), Rabit Rexhepi (Sviluppo software). Responsabili di Headtrip: Eric Benz (Direzione creativa), Olaf Hirschberg (Consulenza), Felix Hild (Artista immersivo), Lamin Sillah (Sviluppo software), Lennart Damann (Progettazione del suono spaziale).<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abThe Beast\u00bb: So nennen Surfer ehrf\u00fcrchtig die \u00fcber 30 Meter hohen Wellen im portugiesischen Nazar\u00e9. Nur die besten und mutigsten Wellenreiterinnen und Wellenreiter wagen sich dort ins Wasser. Wer sich nicht zu dieser kleinen Gruppe von Extremsportlern z\u00e4hlt, kann jetzt aber trotzdem erleben, wie sich das anf\u00fchlt \u2013 ganz ungef\u00e4hrlich und ohne nass zu werden. [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nazar\u00e9","_yoast_wpseo_metadesc":"Nazar\u00e9: Immersive Surf-Experience in der Red Bull Media World. Ohne VR-Ger\u00e4te das Big-Wave-Surfen erleben.","articlekey":"","footnotes":""},"categories":[29],"tags":[3672,3673],"class_list":["post-19270","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-red-bull","tag-wunderman-thompson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wunderman Thompson Switzerland kreiert immersives Surferlebnis f\u00fcr die Red Bull Media World - Organisator<\/title>\n<meta name=\"description\" content=\"Nazar\u00e9: Immersive Surf-Experience in der Red Bull Media World. 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