{"id":19281,"date":"2023-03-14T09:48:46","date_gmt":"2023-03-14T08:48:46","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194591"},"modified":"2024-11-18T09:12:02","modified_gmt":"2024-11-18T08:12:02","slug":"scholtysik-modernisiert-den-law-brand-thouvenin","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-03-14\/scholtysik-modernisiert-den-law-brand-thouvenin\/","title":{"rendered":"Scholtysik modernizza il marchio legale Thouvenin"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-194597 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_rebranding_logo_16x9.jpg\" alt=\"Thouvenin\" width=\"1200\" height=\"675\" \/>In occasione del suo 40\u00b0 anniversario, Thouvenin guarda avanti: Scholtysik abbrevia il nome del marchio da \"Thouvenin Attorneys at Law\" a Thouvenin e modernizza il design con colori attivi, un carattere pi\u00f9 forte e una coerente riduzione all'essenziale. L'obiettivo del refresh \u00e8 quello di dare all'approccio imprenditoriale differenziante dello studio legale commerciale un'espressione contemporanea e orientata al futuro.<\/p>\r\n<h3><strong>Pi\u00f9 impatto<\/strong><\/h3>\r\n<p>Il nome abbreviato Thouvenin \u00e8 indipendente dalla lingua e intende adattarsi meglio alla comunicazione professionale internazionale, esclusivamente in lingua inglese. Inoltre, il design potente dovrebbe generare un impatto significativamente maggiore nei formati compatti dei social media.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_tablet_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_tablet_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_mobile_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_website_mobile_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_anzeige_16x9.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_anzeige_16x9.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Anche le riprese con il drone della regione metropolitana di Zurigo - l'elemento pi\u00f9 accattivante dell'aspetto di Thouvenin fino ad oggi - continuano coerentemente nella nuova immagine. Con l'aiuto di Google Maps, i designer e i fotografi di Scholtysik determinano le composizioni di immagini realmente esistenti, scoprono il momento migliore del giorno o della notte per le condizioni di luce ideali e le riprendono con il drone per applicazioni statiche e in movimento. Scholtysik aveva gi\u00e0 sviluppato il concetto di immagine \"Zurich-Birdview\" per Thouvenin alcuni anni fa e, secondo le sue stesse informazioni, ha aumentato in modo massiccio la percezione e il riconoscimento dello studio legale nel settore.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_04.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_04.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_03.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_03.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_02.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_02.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_01.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/scholtysik_thouvenin_bildkonzept_16x9_01.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zum 40-j\u00e4hrigen Bestehen richtet Thouvenin den Blick nach vorn: Scholtysik verk\u00fcrzt den Markennamen von \u00abThouvenin Rechtsanw\u00e4lte\u00bb zu Thouvenin und modernisiert das Design mit aktiven Farben, kr\u00e4ftigerer Schrift und konsequenter Reduktion auf das Wesentliche. Ziel der Auffrischung ist, dem differenzierenden unternehmerischen Ansatz der Wirtschaftskanzlei einen zeitgem\u00e4ssen und zukunftsgerichteten Ausdruck zu verleihen. Mehr Impact Der verk\u00fcrzte Name [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Thouvenin","_yoast_wpseo_metadesc":"Thouvenin: Modernisiertes Design und neuer Markenname. 40 Jahre Wirtschaftskanzlei im zeitgem\u00e4ssen Ausdruck.","articlekey":"","footnotes":""},"categories":[29],"tags":[3675,3676],"class_list":["post-19281","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-scholtysik","tag-thouvenin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scholtysik modernisiert den Law-Brand Thouvenin - Organisator<\/title>\n<meta name=\"description\" content=\"Thouvenin: Modernisiertes Design und neuer Markenname. 40 Jahre Wirtschaftskanzlei im zeitgem\u00e4ssen Ausdruck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2023-03-14\/scholtysik-modernisiert-den-law-brand-thouvenin\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scholtysik modernisiert den Law-Brand Thouvenin - 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