{"id":19476,"date":"2023-03-29T11:50:46","date_gmt":"2023-03-29T09:50:46","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=195339"},"modified":"2024-11-17T13:45:34","modified_gmt":"2024-11-17T12:45:34","slug":"fs-parker-kreiert-neuen-visuellen-auftritt-fuer-die-screen-up","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-03-29\/fs-parker-kreiert-neuen-visuellen-auftritt-fuer-die-screen-up\/","title":{"rendered":"FS Parker crea una nuova identit\u00e0 visiva per lo Screen-Up"},"content":{"rendered":"<p><img class=\"alignnone wp-image-195341 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/ScreenUp_2-scaled.jpg\" alt=\"Schermo-Up\" width=\"1400\" height=\"788\" \/>In linea con il contenuto dell'evento, organizzato annualmente da Admeira e Goldbach Media, l'aspetto e il logo sono stati creati in forma mobile, in accordo con il mezzo di comunicazione e, sulla base di questo, sono stati implementati anche in forma statica. Il nuovo logo simboleggia un portale verso il mondo della televisione, mostrando in un certo senso una visione dei programmi del futuro. Il logo si rivolge alle domande \"Cosa c'\u00e8?\", \"Cosa c'\u00e8 dopo?\". La tipografia del marchio si rif\u00e0 alla storia della televisione e porta queste associazioni ai giorni nostri.<\/p>\r\n<p>Guido Trevisan, CMO Goldbach Group AG: \"Con oltre 800 spettatori all'anno e tutte le emittenti televisive svizzere interessate, Screen-Up \u00e8 l'evento del settore televisivo in Svizzera. Abbiamo sempre osato guardare al futuro della televisione, offrendo cos\u00ec un orientamento ai dipendenti del marketing e delle agenzie. Come Screen-Up, il nuovo logo offre un quadro contemporaneo per i diversi contenuti di immagini in movimento.<\/p>\r\n<p>Matthias Fehr, Head of Marketing Communications Admeira AG: \"Il refresh del marchio esprime i punti di forza del mezzo televisivo in modo semplice e forte e mostra ci\u00f2 che lo screen-up rappresenta oggi e domani: intrattenimento abbinato a coraggio, dinamismo e divertimento\".<\/p>\r\n<p>FS Parker \u00e8 responsabile della nuova identit\u00e0 del marchio. \"Ci siamo divertiti molto a ripensare completamente il marchio Screen-up e a utilizzare una grande potenza visiva per rafforzare il ruolo dell'evento come fiore all'occhiello dell'industria televisiva. Il nuovo aspetto riflette il portale verso l'affascinante mondo della TV\", affermano Hannes Sigrist, direttore creativo esecutivo, e Toni Pihlaja, direttore artistico.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile presso Admeira e Goldbach Media (Svizzera):<\/strong> Matthias Fehr (Responsabile Marketing Communications, Admeira), Eva Heller (Brand Design &amp; Communication Manager, Admeira), Guido Trevisan (CMO Goldbach Group AG). V<strong>responsabile presso FS Parker:<\/strong> Noelia Blanco e Christoph Schmidt (responsabilit\u00e0 generale), Hannes Sigrist-Thompson (direttore creativo esecutivo), Michaela Aerne (consulente, project manager), Toni Pihlaja (direttore artistico), Marvin Osenda (design grafico).<\/p>","protected":false},"excerpt":{"rendered":"<p>Passend zum Inhalt des Events, der j\u00e4hrlich von Admeira und Goldbach Media organisiert wird, wurden der Auftritt und das Logo entsprechend dem Medium in bewegter Form kreiert und darauf aufbauend auch statisch umgesetzt. Das neue Logo symbolisiert ein Portal in die Welt des Fernsehens, zeigt gewissermassen den Blick in die Programme der Zukunft. Es zielt [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Screen-Up","_yoast_wpseo_metadesc":"Screen-Up 2023: Brand Refresh zeigt TV-Zukunft. Neues Logo symbolisiert Portal in die Welt des Fernsehens.","articlekey":"","footnotes":""},"categories":[29],"tags":[3704,3705,3706],"class_list":["post-19476","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-admeira","tag-goldbach","tag-screen-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FS Parker kreiert neuen visuellen Auftritt f\u00fcr die Screen-Up - Organisator<\/title>\n<meta name=\"description\" content=\"Screen-Up 2023: Brand Refresh zeigt TV-Zukunft. 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