{"id":19864,"date":"2023-04-21T10:59:32","date_gmt":"2023-04-21T08:59:32","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=196519"},"modified":"2024-11-16T15:50:00","modified_gmt":"2024-11-16T14:50:00","slug":"job-inserate-mit-videos-globetrotter-intensiviert-das-hr%e2%80%90marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-04-21\/job-inserate-mit-videos-globetrotter-intensiviert-das-hr%e2%80%90marketing\/","title":{"rendered":"Annunci di lavoro con video: Globetrotter intensifica il marketing delle risorse umane"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-196520 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/04\/Fliale-Aarau-nach-Vorlage-Final.jpg\" alt=\"Giramondo \" width=\"1200\" height=\"675\" \/>La carenza di personale qualificato \u00e8 un problema anche nel settore dei viaggi. Per questo motivo, il fornitore di viaggi Globetrotter Travel Service ha adattato la sua strategia di marketing delle risorse umane. In futuro, ogni annuncio di lavoro sar\u00e0 supportato da un video individuale. Fabio Zahnd, Social Media Content Creator, accompagna gli spettatori nelle filiali Globetrotter e presenta le persone uniche dell'azienda.<\/p>\r\n<p>Le persone interessate devono conoscere il team e il luogo di lavoro in modo autentico. Inoltre, i candidati possono visionare i profili di viaggio del loro futuro team negli annunci di lavoro sul sito web di Globetrotter - competenze, foto del profilo e dei viaggi, video podcast - e visionare la filiale.<\/p>\r\n<p>\"Il nostro obiettivo \u00e8 dare ai candidati la migliore visione possibile di ci\u00f2 che possono aspettarsi: un lavoro interessante in una cultura aziendale unica e un ambiente di lavoro moderno e luminoso\", spiega Sven Zi\u00f6rjen, responsabile marketing e membro del comitato esecutivo di Globetrotter. \"Utilizzando i video, possiamo trasmettere la cultura e l'ambiente di lavoro della nostra azienda in modo autentico e accattivante\".<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-196521\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/04\/Filiale-Zuerich-Rennweg-nach-Vorlage-Final.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Concetto:<\/strong> Sven Zi\u00f6rjen (Responsabile Marketing e membro del Consiglio Direttivo Globetrotter), Fabio Zahnd (Creatore di contenuti per i social media), Franziska Domann (Comunicazione Globetrotter).<\/p>","protected":false},"excerpt":{"rendered":"<p>Ora c'\u00e8 un video per ogni posto di lavoro pubblicato dall'agenzia di viaggi Globetrotter Travel Service, registrato nella rispettiva filiale. I video hanno lo scopo di evidenziare la cultura e gli ambienti di lavoro moderni e amichevoli dell'azienda. Inoltre, vogliono dare ai candidati un'idea realistica della loro futura giornata lavorativa. I video sono stati realizzati dal creatore di contenuti per i social media Fabio Zahnd.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Globetrotter","_yoast_wpseo_metadesc":"Globetrotter: Neue HR-Marketing-Strategie gegen Fachkr\u00e4ftemangel. Authentische Videos zeigen Team und Arbeitsort.","articlekey":"","footnotes":""},"categories":[29],"tags":[3734,3735],"class_list":["post-19864","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-globetrotter","tag-recruiti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Job-Inserate mit Videos: Globetrotter intensiviert das HR\u2010Marketing - Organisator<\/title>\n<meta name=\"description\" content=\"Globetrotter: Neue HR-Marketing-Strategie gegen Fachkr\u00e4ftemangel. 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