{"id":20113,"date":"2023-05-10T08:17:09","date_gmt":"2023-05-10T06:17:09","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=20113"},"modified":"2023-05-10T08:17:09","modified_gmt":"2023-05-10T06:17:09","slug":"wie-firmen-direkt-mit-der-community-agieren-koennen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-05-10\/wie-firmen-direkt-mit-der-community-agieren-koennen\/","title":{"rendered":"Come le aziende possono agire direttamente con la comunit\u00e0"},"content":{"rendered":"<figure id=\"attachment_20114\" aria-describedby=\"caption-attachment-20114\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20114\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator.png\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator.png 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator-18x10.png 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator-375x211.png 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator-621x350.png 621w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-20114\" class=\"wp-caption-text\">Il nuovo software consente un'interazione pi\u00f9 diretta con la comunit\u00e0 dei clienti. (Immagine: Decommerce)<\/figcaption><\/figure>\n<p>I fondatori della start-up di intimo maschile TB\u00f4 hanno creato in breve tempo una comunit\u00e0 di 400.000 persone e hanno programmato un proprio software per gestirla. Poich\u00e9 con questa soluzione sono riusciti a triplicare la fidelizzazione dei clienti, ora offrono il software white-label ad altre aziende con la societ\u00e0 Decommerce. \"La maggior parte delle persone non sa che sui social media si raggiunge solo il due per cento dei propri follower\", afferma il cofondatore Roy Bernheim. \"Con Decommerce offriamo un'alternativa allo spreco di denaro sui social media\".<\/p>\n<h3>Spendere meno sulle grandi piattaforme pubblicitarie<\/h3>\n<p>Negli Stati Uniti, le grandi piattaforme pubblicitarie rappresentano quasi la met\u00e0 di tutta la spesa per il marketing digitale. Anche in Europa, quasi il 30% del budget pubblicitario online \u00e8 destinato ai motori di ricerca o alle piattaforme di social media. Tuttavia, questi canali presentano alcuni limiti per le aziende: I dati relativi alla portata, all'interazione e al comportamento dei clienti sono centralizzati su queste piattaforme. Per le aziende che hanno costruito una base di clienti attraverso la creazione di comunit\u00e0, ci\u00f2 comporta la difficolt\u00e0 di valutare se un post raggiunge la propria comunit\u00e0. \"Il controllo sui risultati delle spese di marketing, solitamente elevate, non \u00e8 quindi garantito\", afferma Bernheim.<\/p>\n<h3><strong>Molti pi\u00f9 dati e approfondimenti<\/strong><\/h3>\n<p>Dopo che TB\u00f4 si \u00e8 \"riappropriata\" della sua comunit\u00e0 con il proprio software, sono emersi risultati sorprendenti. Il software \u00e8 stato implementato nel webshop di TB\u00f4 nel maggio 2021 e, dall'aumento delle vendite al triplo del valore medio degli ordini, gli effetti dello strumento sviluppato internamente sono stati evidenti in breve tempo. \"Possiamo valutare l'impegno sul sito web, gestire i dati dei clienti tramite interfacce con il CRM e anche l'ottimizzazione dei motori di ricerca funziona con lo stesso software\", spiega Bernheim. I clienti possono scambiare informazioni direttamente e non c'\u00e8 comunicazione tramite chatbot.<\/p>\n<h3><strong>Comunit\u00e0 in primo piano<\/strong><\/h3>\n<p>Bernheim e il suo co-fondatore Allan Perrottet commercializzano la soluzione software per la gestione delle comunit\u00e0 da poco meno di un anno. Clienti in Svizzera, Germania e Stati Uniti hanno gi\u00e0 implementato la soluzione. Tra questi ci sono fornitori dei settori del lusso, della cosmetica e del gioco d'azzardo. \"La nostra soluzione pu\u00f2 essere applicata in modo ampio grazie al suo focus sulla community\", \u00e8 convinto Bernheim, cio\u00e8 non solo nel settore B2C ma anche in quello B2B. E: \"Abbiamo una serie di cose che vogliamo ancora implementare\", dice Bernheim. Ad esempio, verranno aggiunte ulteriori funzioni analitiche basate sull'apprendimento automatico. Gli utenti di Decommerce hanno a disposizione i dati per farlo.<\/p>\n<p><em>Fonte e ulteriori informazioni: <a href=\"http:\/\/www.decommerce.com\">www.decommerce.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La start-up svizzera Decommerce ha sviluppato un software che consente alle aziende di ospitare i propri clienti direttamente nel proprio spazio di comunit\u00e0 e di alimentare cos\u00ec i dati comportamentali rilevanti della comunit\u00e0 nel proprio CRM. La soluzione pu\u00f2 essere applicata su larga scala grazie al suo focus sulla comunit\u00e0.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Community","_yoast_wpseo_metadesc":"Das Jungunternehmen Decommerce hat eine Software entwickelt, mit der Firmen Kunden direkt in ihrem eigenen Community-Space hosten k\u00f6nnen.","articlekey":"","footnotes":""},"categories":[29],"tags":[163,287,308],"class_list":["post-20113","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-e-commerce","tag-itbusiness-software","tag-kommunikation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Firmen direkt mit der Community agieren k\u00f6nnen - Organisator<\/title>\n<meta name=\"description\" content=\"Das Jungunternehmen Decommerce hat eine Software entwickelt, mit der Firmen Kunden direkt in ihrem eigenen Community-Space hosten k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2023-05-10\/wie-firmen-direkt-mit-der-community-agieren-koennen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Firmen direkt mit der Community agieren k\u00f6nnen\" \/>\n<meta property=\"og:description\" content=\"Das Jungunternehmen Decommerce hat eine Software entwickelt, mit der Firmen Kunden direkt in ihrem eigenen Community-Space hosten k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2023-05-10\/wie-firmen-direkt-mit-der-community-agieren-koennen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T06:17:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Wie Firmen direkt mit der #Community agieren k\u00f6nnen\" \/>\n<meta name=\"twitter:description\" content=\"Das Jungunternehmen #Decommerce hat eine #Software entwickelt, mit der Firmen Kunden direkt in ihrem eigenen #Community-Space hosten k\u00f6nnen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Wie Firmen direkt mit der Community agieren k\u00f6nnen\",\"datePublished\":\"2023-05-10T06:17:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Wie-Firmen-direkt-mit-der-Community-agieren-koennen_Organisator.png\",\"keywords\":[\"E-Commerce\",\"IT\u2009&amp;\u2009Business Software\",\"Kommunikation\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-10\\\/wie-firmen-direkt-mit-der-community-agieren-koennen\\\/\",\"name\":\"Wie Firmen direkt mit der Community agieren k\u00f6nnen - 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