{"id":21407,"date":"2023-08-21T09:59:21","date_gmt":"2023-08-21T07:59:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=201434"},"modified":"2024-11-14T13:13:53","modified_gmt":"2024-11-14T12:13:53","slug":"markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-08-21\/markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser\/","title":{"rendered":"Conversazione sulla gestione del marchio \"Inspire!\" con Marc Gl\u00e4ser, CEO di St\u00f6ckli"},"content":{"rendered":"<p><img class=\"alignnone wp-image-201435 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-Coverbild-.png\" alt=\"ISPIRAZIONE!\" width=\"1208\" height=\"682\" \/><\/p>\r\n<p>Marc Gl\u00e4ser \u00e8 da quasi dieci anni CEO e comproprietario del marchio svizzero di successo St\u00f6ckli, che equipaggia, tra gli altri, il campione del mondo e campione olimpico Marco Odermatt. Prima di St\u00f6ckli, \u00e8 stato CEO del produttore di orologi Maurice Lacroix.<\/p>\r\n<p>Nicole Pfammatter \u00e8 CEO di Hotelplan Suisse da un anno. In precedenza \u00e8 stata Direttore Distribuzione e Marketing. In qualit\u00e0 di CEO, considera il marketing una priorit\u00e0 strategica assoluta e allo stesso tempo agisce direttamente e localmente con la comunit\u00e0 e nelle filiali.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-201436\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-ein_Stimmungsbild.png\" alt=\"\" width=\"1628\" height=\"1090\" \/><\/p>\r\n<p>INSPIRE! \u00e8 sinonimo di discussioni entusiasmanti con persone che fanno. Il moderatore di HWZ Stephan Feige sfida entrambi gli ospiti nella discussione e discute con loro il contributo che il marchio d\u00e0 all'azienda, dove si trovano i limiti di un marchio e come si misura il successo del marchio alla fine?<\/p>\r\n<p>L'evento si terr\u00e0 mercoled\u00ec 27 settembre 2023, alle ore 18.00, seguito da un aperitivo presso l'Auditorium della HWZ, Lagerstrasse 5, 8021 Zurigo. <a href=\"https:\/\/fh-hwz.ch\/news\/inspire-der-markenfuehrungstalk?utm_source=muk&amp;utm_medium=email&amp;utm_campaign=event\" rel=\"noopener\">Fare clic qui per registrarsi.\u00a0<\/a><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Di quali competenze di marketing ha bisogno un amministratore delegato e quali qualifiche deve possedere un professionista del marketing per ricoprire il ruolo di amministratore delegato? Come devono posizionarsi i responsabili marketing per poter fare la differenza in azienda? Il 27 settembre, nell'ambito dell'Inspire, l'HWZ brand management talk fornir\u00e0 le risposte a queste domande.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"INSPIRE!","_yoast_wpseo_metadesc":"INSPIRE! Veranstaltung HWZ: CEOs von St\u00f6ckli und Hotelplan Suisse diskutieren Markenwert und Erfolgsmessung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3892,3893],"class_list":["post-21407","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-inspire","tag-markenfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenf\u00fchrungstalk \u00abInspire!\u00bb mit St\u00f6ckli-CEO Marc Gl\u00e4ser - Organisator<\/title>\n<meta name=\"description\" content=\"INSPIRE! 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