{"id":21660,"date":"2023-09-12T11:33:48","date_gmt":"2023-09-12T09:33:48","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=21660"},"modified":"2023-09-29T08:42:28","modified_gmt":"2023-09-29T06:42:28","slug":"die-kraft-von-e-mail-marketing-und-newslettern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/","title":{"rendered":"Il potere dell'email marketing e delle newsletter"},"content":{"rendered":"
\"\"
Email marketing: usato da decenni, ha ancora le sue giustificazioni. (Immagine: Pixabay.com)<\/figcaption><\/figure>\n

Grazie alla crescente digitalizzazione e alla variet\u00e0 di strumenti offerti dalla moderna piattaforma di posta elettronica, oggi \u00e8 molto pi\u00f9 facile offrire prodotti ai clienti tramite newsletter o presentare i servizi dell'azienda.<\/p>\n

L'email marketing e i suoi innegabili vantaggi<\/strong><\/h3>\n

Utilizzando l'email marketing, le aziende possono ridurre al minimo i costi e la cosa pi\u00f9 importante \u00e8 che questo metodo \u00e8 tempestivo, altamente efficace e pi\u00f9 personale. Per avere successo l'email marketing richiede innanzitutto un'attenta organizzazione, la creazione di testi accattivanti e l'integrazione di varie immagini, oltre allo sviluppo di un piano ben congegnato.<\/p>\n

\"\"
(Fonte: https:\/\/www.oberlo.com\/blog\/email-marketing-statistics<\/a>)<\/figcaption><\/figure>\n

L'e-mail marketing consente di ampliare la portata dell'acquisizione dei clienti. Inoltre, contribuisce a proteggere l'ambiente riducendo la necessit\u00e0 di invii fisici, con conseguente riduzione degli sprechi. Il contenuto delle e-mail e delle campagne rimane sempre aggiornato, con conseguente aumento della leggibilit\u00e0 e dell'efficacia.<\/p>\n

Un consiglio da professionista:<\/em><\/strong>\u00a062% dei marketer considerano la personalizzazione la tattica di email marketing pi\u00f9 efficace nel 2019\/2020 (Ascend2 2019<\/a>). Secondo la nostra esperienza, la\u00a0Spedizione segmentata per gruppi target<\/em>, il\u00a0Automazione della posta elettronica<\/em>\u00a0e l'uso di\u00a0contenuti interattivi\u00a0<\/em>aggiungere(<\/em> https:\/\/www.riegg.com<\/a>).<\/em><\/p><\/blockquote>\n

Il \"prime time\" per le newsletter e l'email marketing <\/strong><\/h3>\n

\u00a0<\/strong>Un'attenta analisi delle abitudini di lettura dei destinatari pu\u00f2 essere fondamentale per determinare il momento migliore per l'invio di e-mail di marketing o newsletter. \u00c8 molto importante prendere in considerazione fattori come l'attivit\u00e0 professionale dei destinatari e i loro orari tipici di controllo delle e-mail.<\/p>\n

Diverse ricerche hanno dimostrato che il momento migliore per aprire le e-mail \u00e8 di solito circa un'ora dopo il loro invio. Ci\u00f2 sottolinea il fatto che il gruppo target preferisce leggere le e-mail quando sono fresche e aggiornate. Tuttavia, se le e-mail di marketing si perdono in una casella di posta affollata, c'\u00e8 il rischio che passino inosservate.<\/p>\n

I momenti migliori per leggere le newsletter sono in genere la prima ora dopo l'invio o tra il marted\u00ec e il gioved\u00ec dalle 8:00 alle 10:00 e dalle 14:00 alle 16:00. Un altro fattore che influenza la lettura o meno delle newsletter \u00e8 la posizione del gruppo target in un determinato momento. Un altro studio ha dimostrato che i destinatari leggono spesso le newsletter in auto, in ufficio o comodamente a casa sul divano.<\/p>\n

L'email marketing nel mondo aziendale<\/strong><\/h3>\n

Negli ultimi tempi le aziende utilizzano sempre di pi\u00f9 l'email marketing, soprattutto quelle che hanno bisogno di essere sempre aggiornate. Tra queste vi sono i negozi online, le societ\u00e0 di media, le agenzie, le banche, le compagnie di assicurazione e le imprese del settore turistico.<\/p>\n

I negozi online, ad esempio, possono utilizzare l'email marketing per creare e inviare newsletter individuali e consigli sui prodotti direttamente basati sui dati dei clienti. Anche le aziende del settore dei media traggono notevoli vantaggi dalle newsletter e possono servire i loro clienti in modo professionale.<\/p>\n

\"\"
(Fonte: https:\/\/www.oberlo.com\/blog\/email-marketing-statistics<\/a>)<\/figcaption><\/figure>\n

Anche le agenzie, le banche e le compagnie di assicurazione sono attive nel presentare costantemente nuove offerte ai loro clienti. Nel settore del turismo, i consigli di viaggio e le offerte per le vacanze non vengono pi\u00f9 distribuiti solo nelle agenzie di viaggio, ma anche regolarmente via e-mail. Ci\u00f2 significa che tutti possono ricevere offerte di viaggio comodamente da casa e ottenere informazioni aggiuntive per il viaggio che stanno programmando.<\/p>\n

In sintesi, l'email marketing continua a occupare un posto importante nel marketing mix. Come gi\u00e0 detto, offre indubbiamente numerosi vantaggi, ma ci sono anche degli svantaggi da considerare che vanno di pari passo con l'intero mondo digitale.<\/p>\n

 <\/p>\n

Autore:<\/strong>
\nAdelisa Salaji Kalajdzini \u00e8 una redattrice tirocinante di Galledia Fachmedien AG<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Anche dopo 40 anni, l'email marketing \u00e8 ancora in uso. Sia le grandi aziende che i piccoli fornitori utilizzano le e-mail o gli invii postali come efficaci strumenti di marketing per i loro prodotti e servizi, e con successo. <\/p>","protected":false},"author":4,"featured_media":21662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"E-Mail-Marketing","_yoast_wpseo_metadesc":"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[163,3933,339],"class_list":["post-21660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-e-mail-marketing","tag-marketing"],"acf":[],"yoast_head":"\nDie Kraft von E-Mail-Marketing und Newslettern - Organisator<\/title>\n<meta name=\"description\" content=\"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Kraft von E-Mail-Marketing und Newslettern\" \/>\n<meta property=\"og:description\" content=\"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T09:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T06:42:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/09\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Die Kraft von #E-Mail-Marketing und #Newslettern\" \/>\n<meta name=\"twitter:description\" content=\"Selbst nach 40 Jahren ist das #E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/09\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Die Kraft von E-Mail-Marketing und Newslettern\",\"datePublished\":\"2023-09-12T09:33:48+00:00\",\"dateModified\":\"2023-09-29T06:42:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\",\"keywords\":[\"E-Commerce\",\"E-Mail-Marketing\",\"Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\",\"name\":\"Die Kraft von E-Mail-Marketing und Newslettern - 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