{"id":21725,"date":"2023-09-14T13:09:56","date_gmt":"2023-09-14T11:09:56","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=202860"},"modified":"2024-11-14T09:48:38","modified_gmt":"2024-11-14T08:48:38","slug":"neues-markendach-suan-realisiert-redesign-fuer-derendinger","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-09-14\/neues-markendach-suan-realisiert-redesign-fuer-derendinger\/","title":{"rendered":"Il nuovo tetto del marchio: Suan realizza il restyling per Derendinger"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-202864 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-2-16x9-1.jpg\" alt=\"Derending\" width=\"1200\" height=\"798\" \/><\/p>\r\n<p>Insieme al cliente, Suan ha rivisto la strategia del marchio e ha progettato i gruppi target. Su questa base \u00e8 stato creato <a href=\"https:\/\/www.derendinger.ch\/de\/\" rel=\"noopener\">un marchio completamente nuovo<\/a>.<\/p>\r\n<p>Con la sua nuova immagine e i suoi colori vivaci, Derendinger ha effettuato un cambiamento visivo radicale, come si legge in un comunicato stampa. In linea con i valori del nuovo marchio, il colore \"lime\" \u00e8 sinonimo di dinamismo, orientamento al futuro e impegno.<\/p>\r\n<p>In un settore tradizionalmente dominato dai colori rosso e blu, Derendinger vuole distinguersi dalla concorrenza con un colore brillante. Il colore unico garantisce un rapido riconoscimento e mira a rafforzare l'identificazione interna ed esterna con il nuovo marchio.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Il nuovo claim trilingue \"Power for your workshop\" intende sottolineare l'orientamento alle prestazioni e la competenza. Il nuovo linguaggio aziendale intende trasmettere simpatia attraverso l'autenticit\u00e0.<\/p>\r\n<p>L'immagine mostra le persone dietro Derendinger da vicino nella loro vita quotidiana. Il nuovo abbigliamento da lavoro fornisce gli accenti di colore giallo.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-202866\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Website-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Dalla brochure d'immagine al nuovo design della flotta di veicoli, dalla cancelleria alla presenza sul web: Suan ha accompagnato Derendinger anche nell'implementazione di tutti i mezzi di comunicazione, che dovevano esprimere il coerente orientamento al futuro e la forza innovativa di Derendinger. La presentazione al pubblico ha preso il via all'inizio di settembre in occasione dello \"Swiss Automotive Show\" di Friburgo.<\/p>\r\n<p><\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I marchi Derendinger, Technomag, E. Klaus, Normauto e Matik, che appartengono allo Swiss Automotive Group (SAG), saranno riuniti sotto il marchio \"Derendinger\". Suan \u00e8 responsabile dell'implementazione del nuovo marchio.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Derendinger","_yoast_wpseo_metadesc":"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. Radikaler optischer Schnitt und Wiedererkennbarkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[3940,3941],"class_list":["post-21725","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-derendinger","tag-suan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neues Markendach: Suan realisiert Redesign f\u00fcr Derendinger - Organisator<\/title>\n<meta name=\"description\" content=\"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. 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