{"id":21767,"date":"2023-09-19T06:40:40","date_gmt":"2023-09-19T04:40:40","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=21767"},"modified":"2023-09-18T16:59:03","modified_gmt":"2023-09-18T14:59:03","slug":"in-5-schritten-zum-digitalen-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-09-19\/in-5-schritten-zum-digitalen-b2b-marketing\/","title":{"rendered":"5 passi per il marketing digitale B2B"},"content":{"rendered":"
\"\"
Marketing digitale B2B: tutti gli inizi non devono necessariamente essere difficili. (Immagine: Unsplash.com)<\/figcaption><\/figure>\n

Come attuare una strategia di marketing redditizia nonostante le risorse modeste? Come possono le aziende trovare il giusto strumento di marketing? E come passare da una lista di distribuzione di newsletter a una macchina da lead? La seguente lista di controllo mostra come iniziare con il marketing digitale B2B:<\/p>\n

1. Pensare in termini di buyer personas e non di gruppi target.<\/strong><\/h3>\n

Identificate i gruppi target pi\u00f9 importanti e create diverse buyer personas dettagliate, eventualmente anche per le diverse unit\u00e0 aziendali. A differenza di un gruppo target, una buyer persona \u00e8 un volto concreto. \u00c8 una persona fittizia che rappresenta il vostro cliente tipo. Nel B2B, spesso viene coinvolto un centro di acquisto pi\u00f9 ampio. Questo \u00e8 l'approccio: i manager aziendali, i responsabili delle vendite, i responsabili IT o i responsabili degli acquisti potrebbero tutti essere le vostre Buyer Personas.<\/p>\n

2. raccogliere i dati giusti<\/strong><\/h3>\n

Le vostre misure di marketing mirano pi\u00f9 ad acquisire nuovi clienti, ad espandere il vostro settore, ad aumentare il fatturato o volete immettere nuovi prodotti sul mercato? Allora la vostra strategia varier\u00e0 di conseguenza. Indipendentemente dall'obiettivo scelto, la base di ogni processo di marketing digitale \u00e8 costituita dai dati relativi ai clienti.<\/p>\n

3. trovare strumenti di marketing<\/strong><\/h3>\n

Per utilizzare i dati dei clienti in modo efficace, sono necessarie piattaforme di marketing che da un lato coprano tutte le funzioni pertinenti, ma dall'altro offrano anche interfacce con gli altri sistemi dell'azienda (come il sistema CRM o il negozio web). Per farlo, deve conoscere in anticipo i canali pertinenti e definire i processi insieme alle vendite e ai responsabili dell'e-commerce. Tuttavia, questo da solo non basta.<\/p>\n

4. creare una strategia di contenuti<\/strong><\/h3>\n

Sviluppate una strategia di contenuti che fornisca contenuti di valore alle singole buyer personas. Create un piano editoriale per i post del blog, i white paper, gli e-book, i case study, i video o le infografiche. Assicuratevi che i contenuti siano coinvolgenti, informativi e pertinenti. Valutare ogni interazione con un punteggio e determinare a quale soglia il lead diventa rilevante per le vendite, perch\u00e9 l'opportunit\u00e0 di vendita \u00e8 corrispondentemente alta.<\/p>\n

5. personalizzare l'indirizzo<\/strong><\/h3>\n

Un approccio personale e offerte individuali hanno maggiori probabilit\u00e0 di portare a un accordo rispetto a chi ha l'impressione di ricevere solo informazioni generali. \u00c8 possibile ottenere questo risultato segmentando i gruppi target in base a diversi attributi e utilizzando token di personalizzazione. Con strumenti di marketing automation appropriati e un database in crescita, si costruiscono elenchi di contatti e campagne basate su trigger. In questo modo, i destinatari vengono indirizzati personalmente in base ai loro interessi e comportamenti.<\/p>\n

Un ultimo consiglio: iniziate il marketing B2B con quello che avete. Andate passo dopo passo verso l'obiettivo!<\/p>\n

Fonte e ulteriori informazioni: www.sybit.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Nel B2B, le risorse di marketing sono spesso scarse, mancano il personale, il budget e la collaborazione intensiva con le vendite. Inoltre, di solito non sono disponibili, o lo sono solo in parte, processi coerenti e un database uniforme. Tuttavia, il marketing B2B pu\u00f2 certamente essere impostato con le risorse proprie dell'azienda.<\/p>","protected":false},"author":4,"featured_media":21768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B2B-Marketing","_yoast_wpseo_metadesc":"Wie f\u00fchrt man trotz bescheidenen Ressourcen eine gewinnbringende B2B-Marketing-Strategie ein? 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