{"id":22921,"date":"2023-11-02T11:15:50","date_gmt":"2023-11-02T10:15:50","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=205816"},"modified":"2024-11-13T10:20:32","modified_gmt":"2024-11-13T09:20:32","slug":"universitaet-st-gallen-ist-neuer-partner-des-marketing-tech-lab","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2023-11-02\/universitaet-st-gallen-ist-neuer-partner-des-marketing-tech-lab\/","title":{"rendered":"L'Universit\u00e0 di San Gallo \u00e8 un nuovo partner del Marketing Tech Lab"},"content":{"rendered":"<figure id=\"attachment_205817\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-205817\"><img class=\"alignnone wp-image-205817 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/11\/Dr.-Ralf-Strauss_MTS24-1-scaled.jpg\" alt=\"Marketing Tech Monitor\" width=\"1400\" height=\"934\" \/>\r\n<figcaption id=\"caption-attachment-205817\" class=\"wp-caption-text\">Il Dr. Ralf Strau\u00df, fondatore e managing partner del Marketing Tech Lab e iniziatore del Marketing Tech Summit, sta globalizzando le sue attivit\u00e0 in collaborazione con l'Universit\u00e0 di San Gallo. Immagine: Axel Gross.<\/figcaption>\r\n<\/figure>\r\n<p>In qualit\u00e0 di partner di studio e di conoscenza, l'IMC-HSG accompagna quindi tutti gli sviluppi del Marketing Tech Monitor sviluppato dal Marketing Tech Lab, compreso il suo evento dal vivo, il Marketing Tech Summit.<\/p>\r\n<p>Uno sviluppo che va a vantaggio del gruppo target delle D-CMO \/ CMO: Grazie alla rete mondiale di connessioni di marketing dell'Universit\u00e0 di San Gallo, le attivit\u00e0, che in precedenza erano focalizzate sulla regione DACH, vengono ampliate a livello globale. L'IMC-HSG supporta e consiglia l'MTL principalmente nelle indagini quantitative e qualitative, nonch\u00e9 nelle valutazioni e nella formulazione di raccomandazioni per l'azione.<\/p>\r\n<p>Per lo studio di benchmark Marketing Tech Monitor vengono intervistati ogni anno circa 1.600 responsabili marketing in DACH. Al Marketing Tech Summit, che si \u00e8 svolto quest'anno per la quinta volta, un gran numero di esempi di best practice sono stati presentati da esperti di tutti i segmenti del settore e discussi con il pubblico professionale.<\/p>\r\n<h3><b>\"<\/b>In attesa della cooperazione<b>\"<\/b><\/h3>\r\n<p>L'IMC-HSG, leader nella ricerca e nell'insegnamento nei campi del marketing management e del comportamento dei consumatori, apporta la sua vasta esperienza a questa collaborazione.<\/p>\r\n<p>Il Prof. Dr. Marcus Sch\u00f6gel dell'IMC-HSG afferma: <b>\"<\/b>Il Marketing Tech Monitor \u00e8 IL lavoro standard per i decisori di marketing nella regione DACH. Lo scambio tra ricerca accademica ed esperienza pratica aiuter\u00e0 entrambe le parti a sviluppare soluzioni innovative ed efficaci per tutte le sfide della tecnologia di marketing. Non vediamo l'ora di collaborare con Marketing Tech Lab.<b>\"<\/b><\/p>\r\n<p>Ralf Strau\u00df, Managing Partner Marketing Tech Lab GmbH e Presidente della European Marketing Confederation, aggiunge: <b>\"<\/b>Ci sentiamo onorati e confermati nella nostra affermazione di essere stati contattati dall'Universit\u00e0 di San Gallo, una delle universit\u00e0 pi\u00f9 rinomate al mondo per questo scopo. Questa collaborazione ci consente di ampliare le nostre raccomandazioni di intervento dalla regione DACH e di offrire in futuro soluzioni innovative nel campo del marketing e delle vendite basate sui dati in tutto il mondo.<b>\"<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>L'Istituto di Marketing e Customer Insight dell'Universit\u00e0 di San Gallo (IMC-HSG) collabora ora con la societ\u00e0 di consulenza digitale Marketing Tech Lab GmbH (MTL).<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Tech Monitor","_yoast_wpseo_metadesc":"Marketing Tech Monitor globalisiert: Kooperation mit Universit\u00e4t St. Gallen bringt neue Chancen f\u00fcr CMOs.","articlekey":"","footnotes":""},"categories":[29],"tags":[3992,3993,3994,3995,3996,3997],"class_list":["post-22921","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dach","tag-hsg","tag-imc-hsg","tag-marcus-schoegel","tag-marketing-tech-monitor","tag-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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