{"id":2460,"date":"2017-09-19T15:55:57","date_gmt":"2017-09-19T13:55:57","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=2460"},"modified":"2017-09-19T15:55:57","modified_gmt":"2017-09-19T13:55:57","slug":"wie-david-und-goliath-kleine-designagentur-gestaltet-website-von-pilatus-flugzeugwerke","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2017-09-19\/wie-david-und-goliath-kleine-designagentur-gestaltet-website-von-pilatus-flugzeugwerke\/","title":{"rendered":"Come Davide e Golia: una piccola agenzia di design progetta il sito web della Pilatus Flugzeugwerke"},"content":{"rendered":"
\"\"
Cos\u00ec si presenta il sito web di Pilatus Flugzeugwerke AG progettato dalla piccola agenzia di design Januar. (Immagine: Designbureau Januar)<\/figcaption><\/figure>\n

Emozionante e ricco di immagini, purista nel suo concetto di design e tecnologicamente all'avanguardia, il sito web sottolinea i valori del produttore svizzero di aerei Pilatus Flugzeugwerke AG, famoso in tutto il mondo.<\/p>\n

Come vincere una valutazione di agenzia come piccola agenzia di design....<\/strong><\/h2>\n

In una valutazione di agenzia in pi\u00f9 fasi, il Designbureau di gennaio \u00e8 riuscito a prevalere su numerosi concorrenti. \"Abbiamo parlato la stessa lingua fin dall'inizio e abbiamo apprezzato la cooperazione orientata agli obiettivi a livello visivo. Januar ha saputo trasmettere nel design il mix perfetto tra tecnologia di alto livello e i nostri valori svizzeri\". Ecco come Fabiola Felber, Project Manager Online Marketing, spiega la scelta dell'agenzia di design e digitale di Zurigo. La scelta di un'agenzia piccola e quindi molto personale \u00e8 stata una decisione consapevole dell'azienda internazionale e corrisponde alla cultura aziendale quasi familiare di Pilatus, continua la dichiarazione dell'agenzia di design. Era chiaro fin dall'inizio che il rilancio del web, come l'aereo, avrebbe portato l'etichetta \"Crafted in Switzerland\". Fredy Espejo di Januar Designbureau vede il successo della gara come un incentivo per le piccole agenzie a partecipare attivamente alle gare d'appalto delle grandi aziende.<\/p>\n

Orientamento internazionale<\/strong><\/h2>\n

Nel corso di workshop congiunti presso la sede centrale di Stans, il team di progetto ha innanzitutto determinato le esigenze delle varie parti interessate, come i team di vendita dei diversi mercati e tipi di aeromobili, il marketing o le risorse umane. \u00c8 seguita un'analisi dell'ambiente competitivo dell'aviazione internazionale. Ma anche pagine di settori limitrofi, come l'industria automobilistica, sono servite come punto di riferimento per il design e l'interaction design. Obiettivi come una gerarchia di navigazione il pi\u00f9 possibile piatta e componenti d'immagine generose sono stati i cardini concettuali per lo sviluppo dei contenuti e la successiva fase di creazione.<\/p>\n

Il nuovo sito web internazionale deve creare un'esperienza utente forte ed emotiva e trasmettere il fascino del volo. Con questo obiettivo, i designer di gennaio hanno sviluppato ulteriormente il marchio Pilatus per lo spazio di volo digitale in modo contemporaneo. Rivolgersi sia al gruppo target dei velivoli da addestramento militare sia a quello dei clienti lifestyle\/business, senza perdere di vista nemmeno per un attimo la Swissness del marchio Pilatus, \u00e8 stato il requisito di Emanuel G\u00fcrth, Senior Designer, nello sviluppo del look & feel.<\/p>\n

L'importanza centrale dell'uso dei dispositivi mobili \u00e8 tenuta in considerazione da un'implementazione completamente reattiva. Contrariamente alla tendenza mobile-first, il progetto \u00e8 partito dalla versione desktop pi\u00f9 grande per poter definire un linguaggio visivo efficace il prima possibile e sviluppare un concetto di design chiaro e d'atmosfera, spiega Fredy Espejo. In questo caso, la successiva riduzione al mobile era il metodo pi\u00f9 snello e mirato, secondo le considerazioni dell'agenzia di design. La collaborazione ha incluso il supporto concettuale, l'intero processo di progettazione e la programmazione completa del front-end.<\/p>\n

Fonte: www.januar.ch<\/a><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Emotional mit grossz\u00fcgigem Bildanteil,\u00a0puristisch im Designkonzept und technologisch auf dem neusten Stand unterstreicht der Onlineauftritt die Werte des weltweit bekannten Schweizer Flugzeugbauers Pilatus Flugzeugwerke AG. Wie man als kleine Designagentur eine Agenturevaluation gewinnt… Bei einer mehrstufigen Agenturevaluation konnte sich das Januar Designbureau gegen zahlreiche Mitbewerber durchsetzen. \u00abWir sprachen von Beginn an dieselbe Sprache und sch\u00e4tzten […]<\/p>\n","protected":false},"author":4,"featured_media":2461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Designagentur","_yoast_wpseo_metadesc":"In enger Zusammenarbeit zwischen der Pilatus Flugzeugwerke AG und dem Januar Designbureau ging die neue Corporate Website des Stanser Flugzeugbauers online.","articlekey":"","footnotes":""},"categories":[29],"tags":[102,339,366,492],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-buero","tag-marketing","tag-online","tag-unternehmen"],"acf":[],"yoast_head":"\nWie David und Goliath: Kleine Designagentur gestaltet Website von Pilatus Flugzeugwerke - 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