{"id":24612,"date":"2024-01-30T06:03:02","date_gmt":"2024-01-30T05:03:02","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=24612"},"modified":"2024-01-30T07:19:33","modified_gmt":"2024-01-30T06:19:33","slug":"ki-und-digitale-wallets-auf-dem-vormarsch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-01-30\/ki-und-digitale-wallets-auf-dem-vormarsch\/","title":{"rendered":"AI e portafogli digitali in crescita"},"content":{"rendered":"
\"\"\r\n
L'uso di portafogli digitali come Apple Pay, Google Pay e Amazon Pay \u00e8 aumentato di 54% a novembre e dicembre. (Immagine: www.unsplash.com)<\/figcaption>\r\n<\/figure>\r\n

Il 77 % delle aziende di e-commerce sta gi\u00e0 utilizzando l'IA, con 29 % che l'hanno implementata completamente e 48 % che la stanno sperimentando. Altri 20 % di aziende di e-commerce stanno studiando se e come integrare l'IA nelle loro attivit\u00e0. Le aziende che hanno gi\u00e0 implementato completamente l'IA riportano notevoli vantaggi per i processi interni e la produttivit\u00e0. Esse affermano che la tecnologia consente loro di risparmiare in media 6,4 ore per dipendente a settimana.<\/p>\r\n

Acquisti attraverso un numero sempre maggiore di canali<\/strong><\/h3>\r\n

L'e-commerce sta diventando sempre pi\u00f9 parte integrante dell'intero percorso del cliente. Le funzionalit\u00e0 di acquisto digitale non si limitano pi\u00f9 ai negozi online o alle applicazioni mobili, ma vengono integrate anche in altri punti di contatto con i clienti prima e dopo l'acquisto. Ad esempio, le aziende dei nostri grandi Paesi limitrofi utilizzano una funzione di pagamento nelle e-mail di marketing. La percentuale \u00e8 di 40 % in Germania, 50 % in Francia e 50 % in Italia. Uno studio recente ha rilevato che 59 % di acquirenti hanno completato una transazione tramite i social media, un aumento considerevole rispetto ai 15 % che lo hanno segnalato in uno studio del 2021. I dati di Salesforce mostrano anche che il 10 % di tutto il traffico verso i siti di e-commerce nella stagione delle vacanze 2023 proveniva dai social media.<\/p>\r\n

Modifica dei metodi di pagamento<\/strong><\/h3>\r\n

Anche i metodi di pagamento sono cambiati. I portafogli digitali, come Apple Pay, Google Pay e Amazon Pay, sono particolarmente popolari tra i clienti: il loro utilizzo \u00e8 aumentato di 54 % in tutto il mondo a novembre e dicembre rispetto allo stesso periodo dell'anno precedente. Anche l'app di pagamento svizzera Twint ha registrato un incredibile aumento dell'utilizzo di 84 % nel commercio al dettaglio. Sempre pi\u00f9 aziende in Svizzera accettano il metodo di pagamento digitale, compresi molti rivenditori online.<\/p>\r\n

Sconti a livelli record<\/strong><\/h3>\r\n

Secondo i dati di Salesforce, il tasso di sconto medio pi\u00f9 alto dal 2020 \u00e8 stato registrato durante la stagione dello shopping natalizio 2023. \"Anche in Svizzera i consumatori hanno fatto acquisti generosi durante la Cyber Week\", afferma Luca Pastorino, Area Vice President di Salesforce Svizzera. \"Secondo il monitoraggio dei consumi, quest'anno la stagione delle feste \u00e8 stata un successo per i rivenditori in Svizzera. Tuttavia, non \u00e8 possibile definire una tendenza generale, poich\u00e9 i mercati funzionano in modo troppo diverso. In Spagna, Francia e Scandinavia, ad esempio, le vendite sono tornate a salire alle stelle nella settimana prima di Natale, mentre in Germania e in Italia le vendite sono aumentate pochissimo o sono addirittura diminuite - e con un livello di sconti simile.\"<\/p>\r\n

Fonte: www.salesforce.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Secondo i risultati del rapporto State of Commerce di Salesforce, la vendita al dettaglio online \u00e8 in procinto di introdurre su larga scala l'intelligenza artificiale. L'IA \u00e8 stata utilizzata per oltre il 17% di tutti gli ordini natalizi a livello mondiale. Ci\u00f2 corrisponde a un valore di 199 miliardi di dollari USA. Solo durante la Cyber Week, l'IA ha influenzato le vendite online per un totale di 51 miliardi di dollari.<\/p>","protected":false},"author":58,"featured_media":24613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digitale Wallets","_yoast_wpseo_metadesc":"Der Online-Handel steht an der Schwelle zur fl\u00e4chendeckenden Einf\u00fchrung von KI, so die Ergebnisse des State of Commerce Reports von Salesforce.","articlekey":"","footnotes":""},"categories":[29],"tags":[4040,156,339],"class_list":["post-24612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bericht","tag-digitalisierung","tag-marketing"],"acf":[],"yoast_head":"\nKI und digitale Wallets auf dem Vormarsch - Organisator<\/title>\n<meta name=\"description\" content=\"Der Online-Handel steht an der Schwelle zur fl\u00e4chendeckenden Einf\u00fchrung von KI, so die Ergebnisse des State of Commerce Reports von Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-01-30\/ki-und-digitale-wallets-auf-dem-vormarsch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI und digitale Wallets auf dem Vormarsch\" \/>\n<meta property=\"og:description\" content=\"Der Online-Handel steht an der Schwelle zur fl\u00e4chendeckenden Einf\u00fchrung von KI, so die Ergebnisse des State of Commerce Reports von Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2024-01-30\/ki-und-digitale-wallets-auf-dem-vormarsch\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-30T05:03:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T06:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/01\/Salesforce_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"KI und digitale Wallets auf dem Vormarsch\" \/>\n<meta name=\"twitter:description\" content=\"Der #Online-Handel steht an der Schwelle zur fl\u00e4chendeckenden Einf\u00fchrung von #KI, so die Ergebnisse des #State of Commerce Reports von #Salesforce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/01\/Salesforce_Bild1_ps.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\"},\"headline\":\"KI und digitale Wallets auf dem Vormarsch\",\"datePublished\":\"2024-01-30T05:03:02+00:00\",\"dateModified\":\"2024-01-30T06:19:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Salesforce_Bild1_ps.jpg\",\"keywords\":[\"Bericht\",\"Digitalisierung\",\"Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-01-30\\\/ki-und-digitale-wallets-auf-dem-vormarsch\\\/\",\"name\":\"KI und digitale Wallets auf dem Vormarsch - 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