{"id":25081,"date":"2024-02-16T12:41:03","date_gmt":"2024-02-16T11:41:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=210721"},"modified":"2024-11-11T16:44:38","modified_gmt":"2024-11-11T15:44:38","slug":"vier-buecher-die-sie-interessieren-koennten-25","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-02-16\/vier-buecher-die-sie-interessieren-koennten-25\/","title":{"rendered":"Quattro libri che potrebbero interessarti"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-210726 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/Lesetipps-Feb-24.jpg\" alt=\"Il vero libro \" width=\"1200\" height=\"833\" \/><\/p>\r\n<p><strong>Il vero libro del lavoro<\/strong><\/p>\r\n<p><em>Come funzionano davvero le organizzazioni e come le guidiamo nel futuro. <\/em><\/p>\r\n<ul>\r\n\t<li>Autore: Christina Grubendorfer e Christina Ackermann<\/li>\r\n\t<li>Editore: Vahlen Verlag, 2023<\/li>\r\n\t<li>Pagine: 368<\/li>\r\n\t<li>ISBN: 9783800671540<\/li>\r\n<\/ul>\r\n<p>Le aziende sono sistemi complessi, ma le tendenze gestionali dominanti sono caratterizzate soprattutto da semplicit\u00e0 e chiarezza. Tutto ci\u00f2 non va d'accordo e porta a costosi progetti di trasformazione che prima o poi muoiono in silenzio. Nel loro libro, Christina Grubendorfer e Christina Ackermann sfatano i miti popolari e promuovono un approccio manageriale basato sulla teoria dei sistemi. Non ci sono ricette semplici da proporre - ma ci sono: N\u00e9 possono essercene. Provocatorio e convincente: un libro di leadership eccezionale.<\/p>\r\n<p><strong><img class=\"aligncenter size-full wp-image-210724\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/the-real-book-of-work.jpg\" alt=\"\" width=\"1200\" height=\"850\" \/>Idee con la semplice pressione di un tasto<\/strong><\/p>\r\n<p><em>Come possiamo realizzare il nostro pieno potenziale con l'aiuto dell'intelligenza artificiale. <\/em><\/p>\r\n<ul>\r\n\t<li>Autore: Reid Hoffman<\/li>\r\n\t<li>Editore: Plassen Verlag, 2023<\/li>\r\n\t<li>Pagine: 240<\/li>\r\n\t<li>ISBN: 9783864709425<\/li>\r\n<\/ul>\r\n<p>Reid Hoffman non \u00e8 un osservatore neutrale ma, in quanto investitore in OpenAI, un fan entusiasta di ChatGPT, anche se molto riflessivo. Valuta gli scenari applicativi e le obiezioni critiche e azzarda una prospettiva sugli sviluppi futuri. Hoffman dimostra il modo migliore di gestire l'IA nel suo libro: Lascia che sia il chatbot a scrivere gran parte del testo, ma osserva molto attentamente le sue dita virtuali. Due cose appaiono chiare leggendo il libro: bisogna capire l'IA per poterla usare in modo appropriato. E ignorarla non \u00e8 un'opzione.<\/p>\r\n<p><strong><img class=\"aligncenter size-full wp-image-210722\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/ideen-auf-knopfdruck.jpg\" alt=\"\" width=\"1200\" height=\"850\" \/>Scrivere ci\u00f2 che \u00e8.<\/strong><\/p>\r\n<p><em>Testi migliori per le aziende. <\/em><\/p>\r\n<ul>\r\n\t<li>Autore: Anna Gelbert<\/li>\r\n\t<li>Editore: Vahlen Verlag, 2023<\/li>\r\n\t<li>Pagine: 168<\/li>\r\n\t<li>ISBN: 9783800669738<\/li>\r\n<\/ul>\r\n<p>Anna Gelbert vuole un nuovo inizio per la lingua tedesca. Chiede un tedesco chiaro e comprensibile, anzich\u00e9 il solito tedesco commerciale o ufficiale che \u00e8 passato di moda. Non \u00e8 n\u00e9 la prima n\u00e9 l'unica a farlo. A differenza del modello linguistico aziendale e dei suoi derivati, che regolano l'uso della lingua di un'organizzazione a un meta-livello secondo criteri oggettivi, l'autrice si basa sulla sua percezione soggettiva della lingua. Chiunque voglia lasciarsi ispirare trover\u00e0 in questo libro diversi spunti per ripensare la comunicazione nella propria organizzazione.<\/p>\r\n<p><strong><img class=\"aligncenter size-full wp-image-210725\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/schreiben-was-ist.jpg\" alt=\"\" width=\"1200\" height=\"850\" \/>Le 12 leggi della stupidit\u00e0<\/strong><\/p>\r\n<p><em>Errori di pensiero che impediscono decisioni sensate in politica e per tutti noi. <\/em><\/p>\r\n<ul>\r\n\t<li>Autore: Henning Beck<\/li>\r\n\t<li>Editore: Ullstein Verlag, 2023<\/li>\r\n\t<li>Pagine: 257<\/li>\r\n\t<li>ISBN: 9783430211024<\/li>\r\n<\/ul>\r\n<p>Nell'era di Internet, le persone sono pi\u00f9 illuminate e istruite che mai. Allora perch\u00e9 le teorie cospirative e le fake news hanno vita facile? E cosa ci impedisce di affrontare attivamente problemi come la crisi climatica? Henning Beck identifica i principali errori di pensiero che ci bloccano e ci impediscono di agire in modo intelligente. Non solo offre spiegazioni neuroscientifiche per i nostri errori, ma mostra anche come possiamo evitarli. Un libro che apre gli occhi, studiato a fondo e scritto in modo arguto.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-210723\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/12-gesetze-der-dummheit.jpg\" alt=\"\" width=\"1200\" height=\"850\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>In collaborazione con GetAbstract, presentiamo quattro libri del settore marketing e comunicazione. Questa volta: \"Il vero libro del lavoro\", \"Idee a portata di mano\", \"Scrivere ci\u00f2 che \u00e8\" e \"Le 12 leggi della stupidit\u00e0\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"The Real Book","_yoast_wpseo_metadesc":"The Real Book of Work: Provokantes F\u00fchrungsbuch. R\u00e4umt mit Mythen auf, f\u00f6rdert systemtheoretischen Ansatz.","articlekey":"","footnotes":""},"categories":[29],"tags":[2624,2625,339],"class_list":["post-25081","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-getabstract","tag-lesetipps","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"The Real Book of Work: Provokantes F\u00fchrungsbuch. 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