{"id":25543,"date":"2024-02-29T16:21:19","date_gmt":"2024-02-29T15:21:19","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211296"},"modified":"2024-11-11T15:41:44","modified_gmt":"2024-11-11T14:41:44","slug":"dachcom-gestaltet-markenauftritt-fuer-lep","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-02-29\/dachcom-gestaltet-markenauftritt-fuer-lep\/","title":{"rendered":"Dachcom progetta l'identit\u00e0 del marchio per LEP"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211297 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/01-Dachcom_LEP_Artikel_Header-scaled.jpg\" alt=\"Sanit\u00e0\" width=\"1400\" height=\"788\" \/><\/p>\r\n<p>Il LEP sta diventando sempre pi\u00f9 importante come metodo per la documentazione e la valutazione strutturata e interdisciplinare dei servizi sanitari, non solo nei Paesi di lingua tedesca ma anche in Europa e oltre. La gamma di servizi LEP \u00e8 in continua evoluzione. Per rendere giustizia all'ambiziosa visione dell'azienda per il futuro e ai suoi obiettivi di espansione, l'intera identit\u00e0 del marchio Dachcom \u00e8 stata riorganizzata.<\/p>\r\n<p>Sulla base di un processo strategico ben fondato, Dachcom ha supportato LEP nel posizionamento come fornitore di soluzioni digitali e come \"lingua della digitalizzazione nel settore sanitario\". Il nuovo claim intende esprimere la leadership di LEP e la sua importanza per l'intero settore sanitario. Lo stesso vale per i vari messaggi chiave concisi. LEP \u00e8 la lingua degli assistenti, la lingua delle strutture sanitarie, la lingua dei dati, la lingua della qualit\u00e0.<\/p>\r\n<p>L'idea concettuale \u00e8 stata confezionata in un aspetto visivo conciso con un nuovo logo del marchio, una tipografia indipendente, una combinazione di colori di grande impatto, immagini autentiche e un memorabile elemento tettonico a bolla d'aria che fa riferimento all'idea di linguaggio.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211298\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/02-Dachcom_LEP_Marke_vorher_nachher-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\r\n<p>Nell'ambito del rebranding, il sito web \u00e8 stato anche <a href=\"http:\/\/www.lep.ch\/\" rel=\"noopener\">Lep.ch<\/a> completamente rivisto in termini di aspetto, struttura e contenuti. Un'esperienza utente ottimizzata, un'architettura dell'informazione ben studiata e nuovi elementi di corporate design mirano a creare un quadro generale coerente. I servizi come i corsi di formazione, l'e-learning, i seminari e i video sulla conoscenza sono raggruppati in una sezione separata. Grazie alla tecnologia Pimcore, i contenuti possono essere ampliati in modo flessibile in futuro. Il sito web informativo intende rendere tangibile online il linguaggio della digitalizzazione nel settore sanitario e distinguere chiaramente LEP dal mercato.<\/p>\r\n<p>Inoltre, la nuova identit\u00e0 del marchio LEP sar\u00e0 utilizzata su elementi fieristici e immagini in movimento, opuscoli, cancelleria aziendale, contenuti dei social media e misure di marketing online.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/04-Dachcom_LEP_Messestand-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/04-Dachcom_LEP_Messestand-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/05-Dachcom_LEP_Branding_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/05-Dachcom_LEP_Branding_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/06-Dachcom_LEP_Branding_02-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/06-Dachcom_LEP_Branding_02-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/07-Dachcom_LEP_Branding_03-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/07-Dachcom_LEP_Branding_03-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/08-Dachcom_LEP_Branding_04-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/08-Dachcom_LEP_Branding_04-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/09-Dachcom_LEP_Branding_05-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/09-Dachcom_LEP_Branding_05-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/10-Dachcom_LEP_Web_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/10-Dachcom_LEP_Web_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/11-Dachcom_LEP_Web_02-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/11-Dachcom_LEP_Web_02-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/12-Dachcom_LEP_Web_mobile-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/12-Dachcom_LEP_Web_mobile-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/14-Dachcom_LEP_Visit-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/14-Dachcom_LEP_Visit-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/13-Dachcom_LEP_Dokumentation_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/13-Dachcom_LEP_Dokumentation_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>LEP consente di standardizzare la documentazione dei servizi nel settore sanitario. Dachcom ha sviluppato la nuova identit\u00e0 del marchio e la piattaforma web dell'azienda.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gesundheitswesen","_yoast_wpseo_metadesc":"LEP positioniert sich als \"Sprache der Digitalisierung\" im Gesundheitswesen. Neuer Markenauftritt und optimierte Website.","articlekey":"","footnotes":""},"categories":[29],"tags":[2646,2617],"class_list":["post-25543","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dachcom","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dachcom gestaltet Markenauftritt f\u00fcr LEP - Organisator<\/title>\n<meta name=\"description\" content=\"LEP positioniert sich als &quot;Sprache der Digitalisierung&quot; im Gesundheitswesen. 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