{"id":26164,"date":"2024-03-27T13:02:27","date_gmt":"2024-03-27T12:02:27","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=212837"},"modified":"2024-11-11T08:42:02","modified_gmt":"2024-11-11T07:42:02","slug":"manuela-leonhard-ist-botschafterin-fuer-excellence","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-03-27\/manuela-leonhard-ist-botschafterin-fuer-excellence\/","title":{"rendered":"Manuela Leonhard \u00e8 ambasciatrice dell'Eccellenza"},"content":{"rendered":"<figure id=\"attachment_212840\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-212840\"><img class=\"aligncenter wp-image-212840 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/manuela_Leonhard_Stephan_Frei-1.jpg\" alt=\"Manuela Leonhard\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-212840\" class=\"wp-caption-text\">Manuela Leonhard insieme a Stephan Frei, CEO di Excellence. (Immagine: Excellence - agenzia di viaggi Mittelthurgau)<\/figcaption>\r\n<\/figure>\r\n<p>Ci\u00f2 che \u00e8 iniziato per la pura gioia di fotografare la sua citt\u00e0 di Zurigo si \u00e8 rapidamente trasformato in un canale di informazione per la citt\u00e0 sulla Limmat. \u00c8 stato un \"colpo di coraggio\" quando Manuela Leonhard ha deciso di abbandonare il suo lavoro di assistente del sindaco nel 2023 per dedicarsi completamente ai suoi temi preferiti, dice Manuela Leonhard. Porta la sua esperienza di vita sul palco come oratrice. Come creatrice di contenuti e influencer, Zurigo come citt\u00e0 di cultura e avventura e i viaggi sono i suoi argomenti preferiti. \"E sono sempre le persone dietro le quinte a interessarmi\". Decine di migliaia di persone seguono Manuela Leonhard sui social media, 37.000 solo su Instagram e oltre 50.000 su LinkedIn. Ora, come ambasciatrice di Excellence, \"catturer\u00e0 fotograficamente la bellezza dell'Europa sul fiume\", ha dichiarato la Leonhard in un comunicato.<\/p>\r\n<p>Il CEO di Excellence Stephan Frei ha conosciuto Manuela Leonhard ascoltando la radio: \"Volevo sapere a chi appartenesse questa voce simpatica ed eloquente. Si \u00e8 scoperto che era l'assistente del sindaco di Zurigo. Quando ha lasciato il suo lavoro al municipio, ho colto l'occasione e sono riuscita a reclutarla come ambasciatrice dell'Eccellenza\". \u00c8 una persona che pensa in modo positivo, ama viaggiare, \u00e8 una persona che agisce e si gode la vita: un'ottima combinazione, secondo Frei.<\/p>\r\n<p>Le esperienze della Leonhard sono riportate in una rubrica della newsletter di Excellence e sul blog di viaggio. A maggio, ad esempio, Manuela Leonhard ha accompagnato il viaggio sul Danubio da Passau a Budapest sulla Excellence Princess in qualit\u00e0 di esperta di social media, storytelling e fotografia con il cellulare.<\/p>\r\n<p>Manuela Leonhard fotografa e racconta la Zurigo culturale e culinaria su Instagram. Sul suo account <a href=\"https:\/\/www.instagram.com\/zurich_is_beautiful\/\" rel=\"noopener\">@zurich_is_beautiful<\/a>\u00a0mette sotto i riflettori gli abitanti della citt\u00e0.<\/p>","protected":false},"excerpt":{"rendered":"<p>La flotta di navi \"Excellence\" della famiglia Twerenbold di Baden ha una nuova rappresentante nell'influencer Manuela Leonhard.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Manuela Leonhard","_yoast_wpseo_metadesc":"Manuela Leonhard wird Botschafterin von Excellence: Reiseerlebnisse und Social Media Stories von der Donau bis Z\u00fcrich.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,2752,4167],"class_list":["post-26164","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-markenbotschafter","tag-twerenbold"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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