{"id":26489,"date":"2024-04-12T09:58:36","date_gmt":"2024-04-12T07:58:36","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213596"},"modified":"2024-11-11T07:15:28","modified_gmt":"2024-11-11T06:15:28","slug":"genfer-uhrenmesse-bietet-auch-kleinen-marken-ein-gutes-schaufenster","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-04-12\/genfer-uhrenmesse-bietet-auch-kleinen-marken-ein-gutes-schaufenster\/","title":{"rendered":"Il salone dell'orologeria di Ginevra offre una buona vetrina anche ai piccoli marchi"},"content":{"rendered":"
\"Orologi&Meraviglie\"\r\n
Impressioni della fiera dell'orologeria \"Watches&Wonders\" presso il complesso espositivo Palexpo di Ginevra. (Immagine: WWGF\/KEYSTONE\/Valentin Flauraud)<\/figcaption>\r\n<\/figure>\r\n

Per anni, il salone dell'orologeria di Ginevra \u00e8 stato nelle mani del Gruppo Richemont con marchi di fama mondiale come Cartier, Piaget, IWC e Jaeger LeCoultre. Dopo la scomparsa della sua controparte basilese \"Baselworld\", nel 2022 \u00e8 stata lanciata \"Watches&Wonders\", alla quale partecipano grandi nomi come Patek Philippe, Hublot, Tag Heuer e Chopard, oltre al leader del settore Rolex.<\/p>\r\n

Tuttavia, anche i marchi pi\u00f9 piccoli stanno utilizzando la nuova piattaforma per presentare i loro prodotti pi\u00f9 recenti. Ad esempio, Charriol, fortemente rappresentato anche nel segmento della gioielleria, il produttore lucernese di orologi Chronoswiss e il marchio ginevrino di orologi di lusso Artya. Watches&Wonders\" \u00e8 stata inaugurata marted\u00ec scorso e rimarr\u00e0 aperta fino a luned\u00ec.<\/p>\r\n

Luogo per i contatti<\/h3>\r\n

\"La fiera \u00e8 un'ottima occasione per presentare i nostri nuovi prodotti. Incontriamo altri rappresentanti del settore, vendiamo orologi e stabiliamo contatti importanti che ci porteranno a ulteriori vendite\", ha spiegato Coralie Charriol, amministratore delegato di Charriol, in un'intervista all'agenzia di stampa AWP.<\/p>\r\n

Charriol ha assunto la direzione dell'azienda di famiglia dopo la morte del padre nel 2019 e ha avviato una riorganizzazione completa dell'azienda. Questa operazione era necessaria per lo sviluppo dell'azienda e ha portato al successo.<\/p>\r\n

Anche l'espansione della rete di vendita \u00e8 stata importante. Solo in India, l'anno scorso sono stati aggiunti 14 nuovi punti vendita e il marchio \u00e8 nuovamente presente anche in Tailandia e Polonia. \"Quest'anno e il prossimo ci concentreremo sugli Stati Uniti, dove stiamo gi\u00e0 ottenendo buoni risultati di vendita\", afferma Charriol. L'obiettivo \u00e8 quello di aprire negozi propri oltre alle partnership di vendita di lunga data.<\/p>\r\n

Met\u00e0 delle vendite annuali a Ginevra<\/h3>\r\n

Chronoswiss annovera anche gli Stati Uniti tra i suoi mercati di vendita pi\u00f9 importanti e ha molto di cui rallegrarsi per la sua apparizione a Ginevra. \"Un marchio di orologi deve affidarsi a varie strategie per farsi conoscere\", \u00e8 convinto il CEO di Chronoswiss Oliver Ebstein in un'intervista all'AWP.<\/p>\r\n

Il contatto diretto con i clienti \u00e8 un fattore importante in fiera, poich\u00e9 quasi la met\u00e0 del fatturato annuale viene generato in fiera, continua Ebstein. \"Qui possiamo stabilire nuovi contatti, perch\u00e9 qui si riuniscono tutti gli operatori del settore e la stampa\".<\/p>\r\n

Per far conoscere la professione ai visitatori della fiera, Chronoswiss mostrer\u00e0 nel suo stand il lavoro e le fasi di lavorazione dell'orologio. \"Produciamo solo circa 100 pezzi all'anno e ci concentriamo sull'unicit\u00e0 del prodotto e sulla storia della famiglia che trasmette\", spiega un orologiaio. Un orologio costa tra i 9.000 e i 15.000 franchi.<\/p>\r\n

Lusso per i clienti di Dubai<\/h3>\r\n

Un altro marchio poco conosciuto dal grande pubblico \u00e8 Artya, che partecipa per la prima volta a \"Watches&Wonders\". \"Questo ci d\u00e0 l'opportunit\u00e0 di presentare i nostri orologi e di incontrare i clienti\", afferma il responsabile marketing Guillaume Fonti. \"Con le vendite nelle prime 48 ore della fiera, abbiamo gi\u00e0 superato il nostro obiettivo settimanale\".<\/p>\r\n

Fondato nel 2009 da Yvan Arpa, il marchio di lusso ha come clienti soprattutto collezionisti e appassionati di orologi, molti dei quali vivono a Dubai, Doha e Abu Dhabi. Gli orologi Artya non sono economici: costano fino a 500.000 franchi svizzeri l'uno e sono venduti in 70 punti vendita in tutto il mondo. (AWP\/Leila Fern\u00e1ndez)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

La fiera dell'orologeria di Ginevra \"Watches&Wonders\" sta diventando sempre pi\u00f9 una vetrina per i marchi pi\u00f9 piccoli e meno conosciuti. Questi attirano l'attenzione sui loro stand, stabiliscono contatti con i rivenditori e realizzano qui gran parte del loro fatturato annuo. Soprattutto, i marchi vogliono aumentare la propria visibilit\u00e0.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Watches&Wonders","_yoast_wpseo_metadesc":"Watches&Wonders: Genfer Uhrenmesse mit Rolex, Patek Philippe, Chronoswiss. 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