{"id":26571,"date":"2024-04-16T15:04:20","date_gmt":"2024-04-16T13:04:20","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213764"},"modified":"2024-11-11T07:03:19","modified_gmt":"2024-11-11T06:03:19","slug":"studie-von-readers-digest-diesen-15-brands-vertraut-die-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-04-16\/studie-von-readers-digest-diesen-15-brands-vertraut-die-schweiz\/","title":{"rendered":"Studio del Reader's Digest: la Svizzera si fida di questi 15 marchi"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-213765 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MTB_Readers-Digest_CH.jpg\" alt=\"Marchio affidabile\" width=\"1040\" height=\"600\" \/><\/p>\r\n<p>La fiducia si basa su un impegno a lungo termine. Secondo il 24\u00b0 studio sui marchi \"Trusted Brand 2024\" di Reader's Digest, i marchi vincitori dell'anno precedente sono riusciti a mantenere la loro posizione nelle rispettive 15 categorie di prodotti. In nove gruppi di prodotti, pi\u00f9 della met\u00e0, l'ordine dei primi tre marchi \u00e8 rimasto invariato: nelle categorie dei dolciumi, dei produttori di apparecchi acustici, dei rimedi per la tosse e il raffreddore, dei disturbi muscolari e articolari, dei rimedi naturali\/omeopatia, dei marchi di ottica\/occhiali, dei prodotti vegani\/vegetariani, delle assicurazioni e dei prodotti vitaminici.<\/p>\r\n<h3><strong>Il trio di voci di punta<\/strong><\/h3>\r\n<p>La forza di alcuni dei marchi vincitori \u00e8 particolarmente evidente. Secondo lo studio, Fielmann ha ottenuto il maggior numero di menzioni di tutte le categorie con 791 menzioni (marchi di ottica\/occhiali), seguito da Ricola con 695 voti (dolciumi). Al terzo posto c'\u00e8 Nivea (cosmetici) con 543 menzioni.<\/p>\r\n<p>Particolarmente sorprendente: la banca Credit Suisse rimane al settimo posto in termini di fiducia nelle banche\/fornitori di servizi finanziari con 63 voti. Dopo un massiccio deflusso di fondi, l'anno scorso la banca \u00e8 stata rilevata dalla concorrente UBS.<\/p>\r\n<p>Secondo lo studio, la popolazione svizzera \u00e8 diventata complessivamente pi\u00f9 ottimista: Una netta maggioranza del 61% degli intervistati \u00e8 convinta che il 2024 sar\u00e0 un anno positivo per loro. Nel 2023 la percentuale era del 57%. \"Il fatto che i consumatori tornino a guardare al futuro con maggiore fiducia \u00e8 uno sviluppo positivo\", spiega Andreas Karl, direttore generale di Reader's Digest Germania, Austria e Svizzera. \"Soprattutto, per\u00f2, il nostro studio dimostra quanto sia importante per i marchi investire nella fiducia dei propri clienti, con offerte di alta qualit\u00e0 e sostenibili\".<\/p>\r\n<h3>Sentimenti contrastanti sull'IA<\/h3>\r\n<p>Dalla prima indagine sull'atteggiamento degli svizzeri nei confronti dell'intelligenza artificiale (IA) emerge un quadro contrastante. Quasi un quarto, il 22%, giudica pi\u00f9 positivamente i marchi che utilizzano l'IA, soprattutto per quanto riguarda la progettazione di prodotti individuali o la protezione da hacking e abusi. Tuttavia, pi\u00f9 di un terzo (39%) ha una percezione pi\u00f9 negativa dei marchi in questione. Il 40% degli intervistati ha dichiarato di essere indifferente quando si tratta di fidarsi di un marchio che utilizza l'IA.<\/p>\r\n<h3><strong>I candidati per il 2024 in sintesi<\/strong><\/h3>\r\n<ul>\r\n\t<li>Banche\/fornitori di servizi finanziari: Banca Raiffeisen<\/li>\r\n\t<li>Caramelle: Ricola<\/li>\r\n\t<li>Elettrodomestici\/cucina: Miele<\/li>\r\n\t<li>Produttore di apparecchi acustici: Amplifon<\/li>\r\n\t<li>Rimedio per la tosse e il raffreddore: NeoCitran<\/li>\r\n\t<li>Cosmetici: Nivea<\/li>\r\n\t<li>Compagnie di assicurazione sanitaria: CSS<\/li>\r\n\t<li>Dolori muscolari e articolari: Voltaren<\/li>\r\n\t<li>Rimedi naturali\/omeopatia: Similasan<\/li>\r\n\t<li>Marche di ottica\/occhiali: Fielmann<\/li>\r\n\t<li>Regioni\/luoghi di vacanza svizzeri: Ticino<\/li>\r\n\t<li>Forniture per animali\/alimenti per animali: Qualipet<\/li>\r\n\t<li>Prodotti vegani\/vegetariani: V-Love (Migros)<\/li>\r\n\t<li>Assicurazione: Mobiliare<\/li>\r\n\t<li>Prodotti vitaminici: Burgerstein<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<p><em>Lo studio del marchio indipendente <strong>\"Marchio di fiducia\"<\/strong> \u00e8 utilizzato da <strong>Reader's Digest<\/strong> viene condotta dal 2001 e, secondo le informazioni fornite dall'azienda stessa, \u00e8 una delle indagini sui consumatori pi\u00f9 grandi e consolidate d'Europa. In Svizzera sono stati intervistati 2.300 consumatori. Tutte le domande sui marchi sono state poste in modo non supportato, cio\u00e8 senza alcuna etichettatura.<\/em> <em>In 15 categorie di prodotti, i partecipanti hanno nominato spontaneamente il marchio di cui si fidano di pi\u00f9 e che raccomanderebbero a parenti e amici. Un totale di 1984 termini di marca rappresentano la forte competizione per il favore dei consumatori.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il 24\u00b0 studio sui marchi \"Trusted Brand 2024\" del Reader's Digest mostra chi ha la politica di marca pi\u00f9 affidabile in 15 categorie di prodotti. Sono stati analizzati anche la fiducia personale dei consumatori svizzeri nel 2024 e il loro atteggiamento nei confronti dei marchi che utilizzano l'intelligenza artificiale.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trusted Brand","_yoast_wpseo_metadesc":"rusted Brand 2024: Raiffeisen Bank, Ricola und Fielmann dominieren. Schweizer Verbraucher vertrauen Qualit\u00e4t und Best\u00e4ndigkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,2822,414,459],"class_list":["post-26571","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-readers-digest","tag-reputation","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie von Reader\u2019s Digest: Diesen 15 Brands vertraut die Schweiz - Organisator<\/title>\n<meta name=\"description\" content=\"rusted Brand 2024: Raiffeisen Bank, Ricola und Fielmann dominieren. 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