{"id":26604,"date":"2024-04-18T10:11:20","date_gmt":"2024-04-18T08:11:20","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213871"},"modified":"2024-11-11T07:00:36","modified_gmt":"2024-11-11T06:00:36","slug":"yann-sommer-wirbt-als-testimonial-fuer-zurich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2024-04-18\/yann-sommer-wirbt-als-testimonial-fuer-zurich\/","title":{"rendered":"Yann Sommer si fa pubblicit\u00e0 come testimonial di Zurich"},"content":{"rendered":"<figure id=\"attachment_213872\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-213872\"><img class=\"aligncenter wp-image-213872 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Yann-Sommer-Youtube-screenshot.jpg\" alt=\"Strategia &quot;always-on&quot; di Zurich\" width=\"1200\" height=\"899\" \/>\r\n<figcaption id=\"caption-attachment-213872\" class=\"wp-caption-text\">(Screenshot: Youtube.com\/Zurich)<\/figcaption>\r\n<\/figure>\r\n<p>Con la strategia \"always-on\", i clienti di Zurich devono essere contattati per un periodo di tempo pi\u00f9 lungo, il pi\u00f9 precisamente possibile nel momento in cui hanno un'esigenza attuale e sono quindi aperti a un messaggio. Ci\u00f2 significa che il contenuto della campagna \u00e8 pi\u00f9 rilevante e pu\u00f2 offrire un valore aggiunto. Il periodo di campagna viene quindi esteso rispetto al passato.<\/p>\r\n<p>La campagna promuove gli Help Point di Zurich e l'assicurazione del veicolo, che i clienti possono sempre pi\u00f9 adattare all'uso personale del veicolo e combinare con interessanti vantaggi e servizi aggiuntivi.<\/p>\r\n<p>Altri spot con Yann Sommer saranno trasmessi a partire dalla met\u00e0 del 2024. Si tratter\u00e0 dei temi del rischio, del risparmio e della previdenza professionale.<\/p>\r\n<p><strong>Il calcio in estate <\/strong><\/p>\r\n<p>In qualit\u00e0 di sponsor e partner assicurativo ufficiale della nazionale svizzera di calcio, Zurich punta anche sull'entusiasmo dell'evento calcistico di quest'anno con Yann Sommer. Come testimonial, il portiere della nazionale getta un ponte tra l'emozionante evento sportivo e i servizi di Zurich. Oltre a spazi di rilievo in TV, le clip saranno mostrate in forma adattata anche su YouTube, Instagram, TikTok e Facebook.<\/p>\r\n<hr \/>\r\n<p><strong>Responsabile a Zurigo:<\/strong> Priska Kaspar (Head Marketing), Daniel Ravid\u00e0 (Head Marketing Planning &amp; Project Management), Reto Bolli (Sponsoring &amp; Live Marketing), Gabriela Reuteler (Senior Marketing Manager), Tanja N\u00e4gele (Senior Content &amp; Social Media Manager), Marta Blazsik (Senior Digital Campaign Manager). <strong>Responsabile a Brinkertl\u00fcck:<\/strong> Dennis L\u00fcck (CEO e Direttore creativo), Martin Huber (Responsabile della consulenza), Nicolas Fojtu (Project Manager e produttore), Cla Campell (Senior Copywriter e Concept Designer), Marc Groth (DOP e Senior Art Director), Margarethe Hertzsch (Content Creator), Manuel K\u00f6pfli (Sound Engineer e Content Creator). <strong>Responsabile presso Mediaschneider Bern:<\/strong> Melissa Spycher (COO), Thorsten Winkler (CEO), Sandro Jungi (Head of Business Development), Debora Prati (Senior Consultant), Thierry Frey (Client Service Director), Noemie Leibinn (Consultant).<\/p>","protected":false},"excerpt":{"rendered":"<p>Il portiere della nazionale svizzera di calcio, Yann Sommer, \u00e8 testimonial della campagna Always On di Zurich. L'ambasciatore delle celebrit\u00e0 attira l'attenzione sui prodotti della compagnia assicurativa in spot televisivi e clip sui social media da aprile a novembre.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Zurich Always-On-Strategie","_yoast_wpseo_metadesc":"Zurich nutzt Always-On-Strategie: Individuelle Fahrzeugversicherungen und Services. Spots mit Yann Sommer ab Mitte 2024.","articlekey":"","footnotes":""},"categories":[29],"tags":[3021,2617,2752,4192,542],"class_list":["post-26604","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brinkertlueck-creatives","tag-marken","tag-markenbotschafter","tag-mediaschneider","tag-zuerich"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yann Sommer wirbt als Testimonial f\u00fcr Zurich - Organisator<\/title>\n<meta name=\"description\" content=\"Zurich nutzt Always-On-Strategie: Individuelle Fahrzeugversicherungen und Services. 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